{"id":45921,"date":"2021-01-14T08:30:10","date_gmt":"2021-01-14T08:30:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/hema-annule-toutes-les-commandes-en-cours-a-cause-du-confinement\/"},"modified":"2021-01-14T08:30:10","modified_gmt":"2021-01-14T08:30:10","slug":"hema-annule-toutes-les-commandes-en-cours-a-cause-du-confinement","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/hema-annule-toutes-les-commandes-en-cours-a-cause-du-confinement\/","title":{"rendered":"Hema annule toutes les commandes en cours \u00e0 cause du confinement"},"content":{"rendered":"<p><span style=\"background-color:white\">Le confinement est un coup dur pour\u00a0<strong>Hema<\/strong>. Outre l\u2019annulation de toutes les commandes en cours, la cha\u00eene de magasins ne passera pas de nouvelles commandes pour le moment et reporte le paiement de ses fournisseurs.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00ab\u00a0Pas une bonne strat\u00e9gie \u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">Selon Trouw, Hema prend toutes ces mesures\u00a0<a href=\"https:\/\/www.trouw.nl\/economie\/hema-in-nood-alle-bestellingen-bij-leveranciers-voorlopig-afgeblazen~b7ccc9cb\/\" target=\"_blank\" rel=\"noopener\">unilat\u00e9ralement<\/a>. Le journal se base sur une lettre qu\u2019Hema a envoy\u00e9e \u00e0 ses principaux fournisseurs en Asie. En plus d&rsquo;annuler toutes les commandes en cours jusqu&rsquo;\u00e0 la mi-avril, le d\u00e9taillant indique dans cette lettre qu&rsquo;il prolonge de 30 jours le d\u00e9lai de paiement pour les articles d\u00e9j\u00e0 livr\u00e9s.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La motivation de ces mesures ne serait pas un trou dans la tr\u00e9sorerie, bien qu&rsquo;une porte-parole ait indiqu\u00e9 que le confinement co\u00fbte environ 10 millions d&rsquo;euros par semaine au d\u00e9taillant. \u00ab\u00a0La soci\u00e9t\u00e9 ne va pas s&rsquo;effondrer de sit\u00f4t\u00a0\u00bb, d\u00e9clare-t-elle. \u00ab\u00a0Mais nous r\u00e9fl\u00e9chissons \u00e0 la question : comment faire ? Nous avons encore une grande partie de nos stocks de d\u00e9cembre, habituellement notre meilleur mois. Et se faire livrer de nouveaux stocks qui ne seront jamais vendus n&rsquo;est pas une bonne strat\u00e9gie d\u2019entreprise.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">\u00ab\u00a0Manque de r\u00e9novation\u00a0\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">Selon l&rsquo;expert en commerce de d\u00e9tail Paul Moers, les difficult\u00e9s actuelles d\u00e9montrent qu\u2019Hema n\u2019est pas encore au point avec la vente en ligne. En outre, l\u2019entreprise serait loin d&rsquo;investir suffisamment dans la r\u00e9novation de ses magasins. \u00ab\u00a0Pendant trop longtemps, beaucoup trop d&rsquo;argent a \u00e9t\u00e9 investi dans des projets visant \u00e0 projeter Hema sur la sc\u00e8ne internationale\u00a0\u00bb, explique-t-il. \u00ab\u00a0Cela s&rsquo;est fait au d\u00e9triment de l&rsquo;innovation. [&#8230;] Une enseigne de magasins doit se renouveler tous les cinq ou six ans, mais Hema n&rsquo;a pas chang\u00e9 depuis un si\u00e8cle.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le mois dernier, Hema a \u00e9t\u00e9 rachet\u00e9 par\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/accord-d%C3%A9finitif-pour-la-reprise-de-hema\" target=\"_blank\" rel=\"noopener\">Famille Parcom et la famille Van Eerd, propri\u00e9taire de Jumbo<\/a>. Les nouveaux propri\u00e9taires ont d&rsquo;ores et d\u00e9j\u00e0 fait savoir qu&rsquo;ils souhaitaient se recentrer sur les Pays-Bas, une d\u00e9cision \u00ab\u00a0tr\u00e8s sage\u00a0\u00bb selon Moers. \u00ab\u00a0Mais Hema r\u00e9colte aujourd&rsquo;hui les fruits amers de plusieurs ann\u00e9es de mauvaise gestion\u00a0\u00bb, conclut-il.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le confinement est un coup dur pour\u00a0Hema. Outre l\u2019annulation de toutes les commandes en cours, la cha\u00eene de magasins ne passera pas de nouvelles commandes pour le moment et reporte le paiement de ses fournisseurs. \u00a0 \u00ab\u00a0Pas une bonne strat\u00e9gie \u00bb Selon Trouw, Hema prend toutes ces mesures\u00a0unilat\u00e9ralement. Le journal se base sur une lettre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema annule toutes les commandes en cours \u00e0 cause du confinement - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le confinement est un coup dur pour\u00a0Hema. 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