{"id":45959,"date":"2021-01-14T15:45:19","date_gmt":"2021-01-14T15:45:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-commerce-facture-des-frais-de-livraison-en-douce\/"},"modified":"2021-01-14T15:45:19","modified_gmt":"2021-01-14T15:45:19","slug":"le-commerce-facture-des-frais-de-livraison-en-douce","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-commerce-facture-des-frais-de-livraison-en-douce\/","title":{"rendered":"L\u2019e-commerce facture des frais de livraison en douce"},"content":{"rendered":"<p><span style=\"background-color:white\">Au Benelux, Zalando facture d\u00e9sormais des \u00ab\u00a0frais de livraison longue distance\u00a0\u00bb pour les colis venant de loin. Le pionnier de l\u2019exp\u00e9dition gratuite revient donc sur ses pas, et d\u2019autres suivront.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color:white\"><strong>Articles qui viennent de loin<\/strong><\/span><\/p>\n<p><span style=\"background-color:white\">Chez Zalando, les livraisons ne sont plus syst\u00e9matiquement gratuites : en toute discr\u00e9tion, la plateforme en ligne a introduit des frais de livraison pour certains articles, y compris au Benelux. Ces frais concernent les articles qui viennent \u00ab\u00a0de plus loin\u00a0\u00bb, a expliqu\u00e9 l\u2019e-commer\u00e7ant \u00e0 De Standaard. \u00ab\u00a0Nous avons \u00e9largi notre assortiment et les articles suppl\u00e9mentaires sont stock\u00e9s dans\u00a0<a href=\"https:\/\/www.standaard.be\/cnt\/dmf20210114_94708899\" target=\"_blank\" rel=\"noopener\">des centres logistiques plus \u00e9loign\u00e9s<\/a>. Pour ces articles, nous facturons donc un suppl\u00e9ment de 3,90 euros\u00a0\u00bb, explique la porte-parole Sarah Thomas.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">En 2018, la soci\u00e9t\u00e9 allemande avait d\u00e9j\u00e0 introduit\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-renonce-aux-exp%C3%A9ditions-gratuites\" target=\"_blank\" rel=\"noopener\">de premiers frais de livraison<\/a>\u00a0de 3,5 euros sur les commandes inf\u00e9rieures \u00e0 25 euros, mais uniquement pour le march\u00e9 italien. En 2019, ces frais ont \u00e9t\u00e9 \u00e9tendus aux clients\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-introduit-les-frais-d%E2%80%99exp%C3%A9dition-en-scandinavie\" target=\"_blank\" rel=\"noopener\">d\u2019environ la moiti\u00e9 des pays europ\u00e9ens<\/a>, et c\u2019est donc \u00e0 pr\u00e9sent (et en partie) le tour du Benelux.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\"><strong>Fin de la livraison gratuite<\/strong><\/span><\/p>\n<p><span style=\"background-color:white\">Cette mesure annonce la fin de l\u2019\u00e8re de la gratuit\u00e9 g\u00e9n\u00e9rale pr\u00e9dite depuis longtemps les experts du retail. \u00c0 pr\u00e9sent que l\u2019e-commerce est un canal mature et bien \u00e9tabli, il n\u2019est plus n\u00e9cessaire d\u2019ouvrir le march\u00e9 en promettant des livraisons gratuites. D\u2019autant que la crise p\u00e8se sur la strat\u00e9gie de la \u00ab\u00a0croissance sans profit\u00a0\u00bb qui a permis aux g\u00e9ants de l\u2019e-commerce de se d\u00e9velopper. Il \u00e9tait donc temps de r\u00e9percuter (une partie de) ces frais logistiques croissants sur le client.<\/span><\/p>\n<p><span style=\"background-color:white\">Alors que\u00a0<strong>Bol.com<\/strong>\u00a0affirmait encore il y a deux ans que \u00ab\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ceo-bolcom-ziet-%22gratis-levering-nog-niet-zo-snel-eindigen\">les livraisons gratuites ne prendraient pas fin de sit\u00f4t<\/a>\u00a0\u00bb, la boutique en ligne exp\u00e9rimente aujourd\u2019hui une approche diff\u00e9rente et plus rentable bas\u00e9e sur des abonnements : comme sur\u00a0<strong>Amazon Prime<\/strong>, les clients peuvent b\u00e9n\u00e9ficier de livraisons gratuites illimit\u00e9es pour 9,99 euros par an, faute de quoi des frais de livraison de 2,99 euros leur seront factur\u00e9s pour les petites commandes de moins de 20 euros. Un tel mod\u00e8le d\u2019abonnement est \u00e9galement un moyen de fid\u00e9liser la client\u00e8le. \u00c0 l\u2019avenir, on peut ainsi s\u2019attendre \u00e0 voir de plus en plus d\u2019e-commer\u00e7ants tenter de r\u00e9percuter leurs co\u00fbts logistiques \u00e9lev\u00e9s de mani\u00e8re plus ou moins discr\u00e8te.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au Benelux, Zalando facture d\u00e9sormais des \u00ab\u00a0frais de livraison longue distance\u00a0\u00bb pour les colis venant de loin. Le pionnier de l\u2019exp\u00e9dition gratuite revient donc sur ses pas, et d\u2019autres suivront. \u00a0 Articles qui viennent de loin Chez Zalando, les livraisons ne sont plus syst\u00e9matiquement gratuites : en toute discr\u00e9tion, la plateforme en ligne a introduit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019e-commerce facture des frais de livraison en douce - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au Benelux, Zalando facture d\u00e9sormais des \u00ab\u00a0frais de livraison longue distance\u00a0\u00bb pour les colis venant de loin. 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