{"id":45987,"date":"2021-01-15T14:20:51","date_gmt":"2021-01-15T14:20:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/jysk-remplace-danisches-bettenlager\/"},"modified":"2021-01-15T14:20:51","modified_gmt":"2021-01-15T14:20:51","slug":"jysk-remplace-danisches-bettenlager","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/jysk-remplace-danisches-bettenlager\/","title":{"rendered":"Jysk remplace D\u00e4nisches Bettenlager"},"content":{"rendered":"<p><span style=\"background-color:white\">En automne, tous les magasins allemands de\u00a0<strong>Jysk<\/strong>, qui s&rsquo;appellent pour l\u2019instant\u00a0<strong>D\u00e4nisches Bettenlager<\/strong>\u00a0, seront rebaptis\u00e9s Jysk. La cha\u00eene danoise de d\u00e9coration d\u2019int\u00e9rieur avait d\u00e9j\u00e0 fait de m\u00eame en Autriche.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Vers une marque mondiale unique<\/span><\/h2>\n<p><span style=\"background-color:white\">Jysk existe en Allemagne depuis 1984. Les Allemands ont toujours connu la cha\u00eene sous le nom de D\u00e4nisches Bettenlager, mais plus pour longtemps. Cet automne, les 1 000 magasins seront tous rebaptis\u00e9s Jysk.<\/span><br \/>\n\u00a0<\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0C&rsquo;est un volet sur lequel nous travaillons depuis longtemps sans nous fixer un calendrier pr\u00e9cis. C\u2019est d\u00e9sormais chose faite, et nous pouvons informer nos clients, nos collaborateurs et nos partenaires que le changement aura lieu \u00e0 l&rsquo;automne 2021\u00a0\u00bb, d\u00e9clare le PDG, Jan B\u00f8gh.<\/span><br \/>\n\u00a0<\/p>\n<p><span style=\"background-color:white\">En octobre de l&rsquo;ann\u00e9e derni\u00e8re, la soci\u00e9t\u00e9 danoise avait op\u00e9r\u00e9 la premi\u00e8re phase du changement de nom, en rebaptisant 88 magasins autrichiens D\u00e4nisches Bettenlager, d\u00e9sormais Jysk. Le changement de nom a \u00e9t\u00e9 associ\u00e9 \u00e0 l\u2019arriv\u00e9e de nouveaux concepts et produits, ainsi qu\u2019\u00e0 la r\u00e9novation des magasins. \u00ab\u00a0Ce changement a \u00e9t\u00e9 bien accueilli par les clients en Autriche et nous avions enregistr\u00e9 une augmentation significative des ventes avant que les magasins aient malheureusement d\u00fb fermer \u00e0 cause du coronavirus\u00a0\u00bb, d\u00e9clare B\u00f8gh.<\/span><br \/>\n\u00a0<\/p>\n<p><span style=\"background-color:white\">Les retours positifs en Autriche et les avantages \u00e9vidents d&rsquo;une marque int\u00e9gr\u00e9e sont les principales motivations du changement de nom en Allemagne. \u00ab\u00a0Nos mod\u00e8les d&rsquo;inspiration scandinave et nos nouveaux concepts ont \u00e9t\u00e9 tr\u00e8s bien accueillis dans les pays auparavant g\u00e9r\u00e9s depuis l\u2019Allemagne. Outre l&rsquo;Autriche, il s&rsquo;agit de l&rsquo;Italie, de la France, de l&rsquo;Espagne, de la Suisse et du Portugal. \u00ab\u00a0C\u2019est pourquoi nous sommes d\u2019avis qu\u2019harmoniser notre nom, notre concept et notre gamme le plus rapidement possible pr\u00e9sente de avantages consid\u00e9rables.\u00a0\u00bb Sur le plan marketing, une marque unique est \u00e9galement tr\u00e8s avantageuse.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En automne, tous les magasins allemands de\u00a0Jysk, qui s&rsquo;appellent pour l\u2019instant\u00a0D\u00e4nisches Bettenlager\u00a0, seront rebaptis\u00e9s Jysk. La cha\u00eene danoise de d\u00e9coration d\u2019int\u00e9rieur avait d\u00e9j\u00e0 fait de m\u00eame en Autriche. \u00a0 Vers une marque mondiale unique Jysk existe en Allemagne depuis 1984. Les Allemands ont toujours connu la cha\u00eene sous le nom de D\u00e4nisches Bettenlager, mais plus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jysk remplace D\u00e4nisches Bettenlager - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En automne, tous les magasins allemands de\u00a0Jysk, qui s&#039;appellent pour l\u2019instant\u00a0D\u00e4nisches 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