{"id":46076,"date":"2021-01-21T09:00:58","date_gmt":"2021-01-21T09:00:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/des-caddies-intelligents-dans-la-plus-grande-chaine-de-supermarches-des-etats-unis\/"},"modified":"2021-01-21T09:00:58","modified_gmt":"2021-01-21T09:00:58","slug":"des-caddies-intelligents-dans-la-plus-grande-chaine-de-supermarches-des-etats-unis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/des-caddies-intelligents-dans-la-plus-grande-chaine-de-supermarches-des-etats-unis\/","title":{"rendered":"Des caddies intelligents dans la plus grande cha\u00eene de supermarch\u00e9s des \u00c9tats-Unis"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Kroger<\/strong>, la plus grande cha\u00eene de supermarch\u00e9s des \u00c9tats-Unis, teste des chariots intelligents. Ces chariots servent \u00e9galement de caisses enregistreuses, ce qui \u00e9vite aux clients de faire la queue.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Publicit\u00e9 personnalis\u00e9e et conseils<\/span><\/h2>\n<p><span style=\"background-color:white\">Kroger propose d\u00e9sormais des caddies high-tech dans un supermarch\u00e9 de Cincinnati. Les clients peuvent y scanner leurs achats directement, ce qui leur permet de sortir du magasin sans avoir \u00e0 passer par la caisse. Ceux qui souhaitent les tester b\u00e9n\u00e9ficieront d\u2019une remise de 5% \u00e0 titre d\u2019incitant.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color:white\">Les caddies \u00ab\u00a0KroGo\u00a0\u00bb sont \u00e9galement \u00e9quip\u00e9s d\u2019une balance int\u00e9gr\u00e9e pour scanner les produits non emball\u00e9s. En outre, un \u00e9cran guide les clients pendant leurs achats\u00a0: le panier peut indiquer le chemin \u00e0 suivre, afficher des suggestions de produits, informer les acheteurs des offres sp\u00e9ciales, etc. L\u2019objectif est \u00e9galement que les marques puissent y faire de la publicit\u00e9. Un lecteur de carte est int\u00e9gr\u00e9 pour payer ses achats directement sur le chariot. \u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Moins cher qu\u2019Amazon Go<\/span><\/h2>\n<p><span style=\"background-color:white\">Ce caddie est plus facile \u00e0 d\u00e9ployer et moins cher que la technologie Amazon Go tout en proposant\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/laurendebter\/2021\/01\/19\/kroger-is-testing-a-new-smart-cart-that-lets-shoppers-skip-the-checkout-line\/?sh=2c2c89ca6339\" target=\"_blank\" rel=\"noopener\">la m\u00eame facilit\u00e9 \u00ab\u00a0sans caisse\u00a0\u00bb<\/a>, a expliqu\u00e9 le producteur Caper \u00e0 Forbes. Selon lui, les supermarch\u00e9s qui adoptent cette solution amortiront leur investissement dans l\u2019ann\u00e9e puisqu\u2019elle entra\u00eenerait \u00e9galement une augmentation de la valeur des paniers. La start-up technologique affirme qu\u2019elle travaille d\u00e9j\u00e0 avec sept des dix plus grands food-retailers des \u00c9tats-Unis, mais ne veut pas citer de noms. On sait cependant que la cha\u00eene de supermarch\u00e9s canadienne Sobey va bient\u00f4t \u00e9tendre le syst\u00e8me \u00e0 de nouveaux magasins, apr\u00e8s un test en 2019.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color:white\"><strong>Amazon<\/strong> a lanc\u00e9 cet \u00e9t\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/amazon-lance-les-caddies-intelligents\" target=\"_blank\" rel=\"noopener\">ses propres caddies intelligents<\/a> qu\u2019elle utilise dans sa nouvelle formule de supermarch\u00e9 Amazon Fresh. Le caddie utilise des capteurs et des algorithmes de reconnaissance visuelle pour identifier automatiquement les articles plac\u00e9s dans le chariot. Les clients quittent le magasin par une bande sp\u00e9ciale qui identifie le panier et effectue automatiquement le paiement par le biais du compte Amazon et de la carte de cr\u00e9dit du client. Les chariots Caper obligent toujours les clients \u00e0 scanner les articles eux-m\u00eames, mais une \u00e9volution est d\u00e9j\u00e0 pr\u00e9vue cette ann\u00e9e.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kroger, la plus grande cha\u00eene de supermarch\u00e9s des \u00c9tats-Unis, teste des chariots intelligents. Ces chariots servent \u00e9galement de caisses enregistreuses, ce qui \u00e9vite aux clients de faire la queue. \u00a0 Publicit\u00e9 personnalis\u00e9e et conseils Kroger propose d\u00e9sormais des caddies high-tech dans un supermarch\u00e9 de Cincinnati. Les clients peuvent y scanner leurs achats directement, ce qui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Des caddies intelligents dans la plus grande cha\u00eene de supermarch\u00e9s des \u00c9tats-Unis - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kroger, la plus grande cha\u00eene de supermarch\u00e9s des \u00c9tats-Unis, teste des chariots intelligents. 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