{"id":46094,"date":"2021-01-21T14:06:39","date_gmt":"2021-01-21T14:06:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/hopr-ouvrira-fin-mars-2\/"},"modified":"2021-01-21T14:06:39","modified_gmt":"2021-01-21T14:06:39","slug":"hopr-ouvrira-fin-mars-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hopr-ouvrira-fin-mars-2\/","title":{"rendered":"Hopr ouvrira fin mars"},"content":{"rendered":"

Hopr<\/strong>, le premier supermarch\u00e9 en ligne belge, devrait ouvrir ses portes avant avril. La crise sanitaire a oblig\u00e9 le fondateur Stijn Martens \u00e0 diff\u00e9rer son projet de quelques mois.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Hasselt, Louvain ou Malines\u2009?<\/span><\/h2>\n

Normalement, Hopr (acronyme de Home Delivery Shopper)\u00a0aurait d\u00e9j\u00e0 d\u00fb lancer un projet pilote l\u2019ann\u00e9e derni\u00e8re<\/a>, mais la crise sanitaire a perturb\u00e9 les plans. La soci\u00e9t\u00e9 a \u00e9galement \u00e9t\u00e9 confront\u00e9e \u00e0\u00a0des probl\u00e8mes de financement<\/a>, rapporte L\u2019Echo. Mais l\u2019entrepreneur limbourgeois Stijn Martens a entre-temps trouv\u00e9 un groupe de financiers pr\u00eats \u00e0 injecter plusieurs millions dans le projet.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Le nouvel objectif est donc la fin du mois de mars. Le premier supermarch\u00e9 en ligne de Belgique ouvrira ses portes dans une \u00ab\u00a0ville flamande d\u2019environ 100 000 habitants\u00a0\u00bb. Stijn Martens refuse d\u2019en dire plus, mais il est clair que ce sera Hasselt, Louvain ou Malines.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00ab\u00a0Un vrai supermarch\u00e9\u00a0\u00bb<\/span><\/h2>\n

Le premier Hopr proposera un millier de r\u00e9f\u00e9rences pour commencer. \u00ab\u00a0Nous voulons faire la diff\u00e9rence par nos produits frais et notre convivialit\u00e9\u00a0\u00bb, explique Stijn Martens. Contrairement aux acteurs de niche comme\u00a0Kazidomi<\/strong>, qui concentre ses activit\u00e9s sur les produits sains, Hopr sera un v\u00e9ritable supermarch\u00e9 en ligne avec un assortiment complet, assure-t-il.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Le grand exemple de Stijn Martens est Picnic<\/strong>, une enseigne semblable lanc\u00e9e aux Pays-Bas il y a quelques ann\u00e9es et qui est aujourd\u2019hui en pleine expansion<\/a>. Selon Stijn Martens, les consommateurs belges sont \u00e9galement pr\u00eats \u00e0 adh\u00e9rer \u00e0 ce concept. \u00ab\u00a0Plus de 2 500 personnes se sont d\u00e9j\u00e0 inscrites sur la liste d\u2019attente de notre site\u00a0\u00bb, explique-t-il.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Ambition<\/span><\/h2>\n

En plus d\u2019un centre de distribution automatis\u00e9, Hopr fera appel \u00e0 trois camionnettes \u00e9lectriques pour les livraisons. Stijn Martens est ambitieux et s\u2019\u00e9tendre progressivement \u00e0 tout la Flandre apr\u00e8s une premi\u00e8re phase de test qui durera probablement un an. Ce sera ensuite le tour de Bruxelles et des grandes villes wallonnes. L\u2019entrepreneur limbourgeois, qui a d\u00e9j\u00e0 travaill\u00e9 comme directeur du marketing chez\u00a0Mobile Vikings<\/strong>, esp\u00e8re atteindre l\u2019\u00e9quilibre financier d\u2019ici trois ans.<\/span><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Hopr, le premier supermarch\u00e9 en ligne belge, devrait ouvrir ses portes avant avril. La crise sanitaire a oblig\u00e9 le fondateur Stijn Martens \u00e0 diff\u00e9rer son projet de quelques mois. \u00a0 Hasselt, Louvain ou Malines\u2009? Normalement, Hopr (acronyme de Home Delivery Shopper)\u00a0aurait d\u00e9j\u00e0 d\u00fb lancer un projet pilote l\u2019ann\u00e9e derni\u00e8re, mais la crise sanitaire a perturb\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46094","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"\nHopr ouvrira fin mars - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Hopr, le premier supermarch\u00e9 en ligne belge, devrait ouvrir ses portes avant avril. 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