{"id":46170,"date":"2021-01-26T08:37:36","date_gmt":"2021-01-26T08:37:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/saskia-egas-reparaz-nouvelle-ceo-de-hema\/"},"modified":"2021-01-26T08:37:36","modified_gmt":"2021-01-26T08:37:36","slug":"saskia-egas-reparaz-nouvelle-ceo-de-hema","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/saskia-egas-reparaz-nouvelle-ceo-de-hema\/","title":{"rendered":"Saskia Egas Reparaz nouvelle CEO de Hema"},"content":{"rendered":"<p><span style=\"background-color:white\">Le rachat de\u00a0<strong>Hema<\/strong>\u00a0par la famille Van Eeerd, propri\u00e9taire de\u00a0<strong>Jumbo<\/strong> et\u00a0<strong>Parcom<\/strong>\u00a0a \u00e9galement des cons\u00e9quences directes sur le management de la cha\u00eene\u00a0: un nouveau CEO a \u00e9t\u00e9 nomm\u00e9 et trois des cinq administrateurs seront remplac\u00e9s.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Approche innovante<\/span><\/h2>\n<p><span style=\"background-color:white\">Le CEO actuel, Tjeerd Jegen, qui a dirig\u00e9 Hema pendant six ans, c\u00e8dera ainsi son poste \u00e0 Saskia Egas Reparaz, actuellement CEO de la cha\u00eene de pharmacies\u00a0<strong>Etos<\/strong>. La nouvelle directrice a accumul\u00e9 plus de vingt ans d\u2019exp\u00e9rience chez Ahold Delhaize, o\u00f9 elle a notamment \u00e9t\u00e9\u00a0<a href=\"https:\/\/www.businessinsider.nl\/hema-ceo-saskia-egas-reparaz\/\" target=\"_blank\" rel=\"noopener\">directrice du marketing pendant trois ans<\/a>, explique Business Insider.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0Ces derni\u00e8res ann\u00e9es, elle a aid\u00e9 Etos \u00e0 devenir une marque omnicanal de premier plan, combinant une position en ligne solide et un rayonnement unique. Saskia Egas Reparaz est tr\u00e8s appr\u00e9ci\u00e9e pour ses qualit\u00e9s relationnelles et son approche innovante et orient\u00e9e client qui favorisent la croissance\u00a0\u00bb, d\u00e9clarent les nouveaux propri\u00e9taires d\u2019Hema dans un communiqu\u00e9 de presse.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Vision diff\u00e9rente<\/span><\/h2>\n<p><span style=\"background-color:white\">La nomination d\u2019un nouveau CEO n\u2019a rien d\u2019\u00e9tonnant. Sous la direction de Tjeerd Jegen, Hema a \u00e9norm\u00e9ment investi dans son expansion internationale avec l\u2019ouverture de magasins en Espagne, au Royaume-Uni et m\u00eame aux \u00c9mirats arabes unis. Cette strat\u00e9gie va cependant \u00e0 l\u2019encontre de la vision de la famille Van Eerd, qui veut que Hema se concentre principalement sur ses march\u00e9s domestiques, le Benelux et la France. Ces pays prennent \u00e0 leur compte environ 90% du chiffre d\u2019affaires de la cha\u00eene, mais les ventes n\u2019ont cess\u00e9 d\u2019y diminuer ces derni\u00e8res ann\u00e9es.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Selon De Tijd, le passage de flambeau\u00a0<a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/hema-krijgt-nieuwe-ceo\/10279732.html\" target=\"_blank\" rel=\"noopener\">aura lieu cet \u00e9t\u00e9<\/a>. Tjeerd Jegen restera en service en attendant. L\u2019acquisition proprement dite devrait \u00eatre boucl\u00e9e la semaine prochaine.\u00a0C\u2019est une lourde t\u00e2che qui attend Saskia Egas Reparaz chez Hema. Avec les fermetures des magasins aux Pays-Bas, l\u2019enseigne <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/hema-annule-toutes-les-commandes-en-cours-%C3%A0-cause-du-confinement\" target=\"_blank\" rel=\"noopener\">perd actuellement environ 10 millions d\u2019euros par semaine<\/a>. En attendant, elle a annul\u00e9 toutes les commandes en cours jusqu\u2019\u00e0 la mi-avril.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le rachat de\u00a0Hema\u00a0par la famille Van Eeerd, propri\u00e9taire de\u00a0Jumbo et\u00a0Parcom\u00a0a \u00e9galement des cons\u00e9quences directes sur le management de la cha\u00eene\u00a0: un nouveau CEO a \u00e9t\u00e9 nomm\u00e9 et trois des cinq administrateurs seront remplac\u00e9s. \u00a0 Approche innovante Le CEO actuel, Tjeerd Jegen, qui a dirig\u00e9 Hema pendant six ans, c\u00e8dera ainsi son poste \u00e0 Saskia Egas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Saskia Egas Reparaz nouvelle CEO de Hema - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le rachat de\u00a0Hema\u00a0par la famille Van Eeerd, propri\u00e9taire de\u00a0Jumbo et\u00a0Parcom\u00a0a \u00e9galement des cons\u00e9quences directes sur le management de la cha\u00eene\u00a0: un nouveau CEO a \u00e9t\u00e9 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