{"id":4619,"date":"2013-12-17T15:28:01","date_gmt":"2013-12-17T15:28:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/lenseigne-de-pret-a-porter-irlandaise-primark-debarque-a-marseille\/"},"modified":"2013-12-17T15:28:01","modified_gmt":"2013-12-17T15:28:01","slug":"lenseigne-de-pret-a-porter-irlandaise-primark-debarque-a-marseille","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/lenseigne-de-pret-a-porter-irlandaise-primark-debarque-a-marseille\/","title":{"rendered":"L\u2019enseigne de pr\u00eat-\u00e0-porter irlandaise Primark d\u00e9barque \u00e0 Marseille"},"content":{"rendered":"<h2>7.500 m\u00b2 dans le shopping center Grand Littoral<\/h2>\n<p>Primark fait son entr\u00e9e en force en France\u00a0 : l\u2019enseigne occupe un espace de 7.500 m\u00b2, dont 5.800 m\u00b2 de surface de vente, dans<a target=\"_blank\" href=\"http:\/\/www.lefigaro.fr\/societes\/2013\/12\/16\/20005-20131216ARTFIG00565-le-discounter-britannique-primark-a-ouvert-a-marseille.php\" rel=\"noopener\"> l\u2019aile r\u00e9nov\u00e9e Azur du centre commercial Grand Littoral \u00e0 Marseille<\/a>. Si la superficie est exceptionnelle, l\u2019emplacement choisi l\u2019est tout autant : un lieu strat\u00e9gique,\u00a0 \u00e0 la Plazza Grandlitt&rsquo;ho, au c\u0153ur m\u00eame du \u2018mall\u2019 fran\u00e7ais.<\/p>\n<p>L\u2019exploitant n\u00e9erlandais Corio a investi quelque 27 millions d\u2019euros \u00e0 Marseille pour y d\u00e9ployer son concept<a target=\"_blank\" href=\"http:\/\/www.corio-eu.com\/strategy.html\" rel=\"noopener\"> \u2018Favourite Meeting Places\u2019<\/a> sur pas moins de 15.000 m\u00b2. D\u2019autres cha\u00eenes comme Starbucks et Burger King\u00a0 viendront \u00e9galement s\u2019y installer.<\/p>\n<h2>\n<br \/>Contre-offensive de la concurrence<\/h2>\n<p>Les concurrents directs de Primark, d\u00e9j\u00e0 pr\u00e9sents \u00e0 Marseille, n\u2019ont pas l\u2019intention de se faire marcher sur les pieds par l\u2019Irlandais. Ainsi Zara a doubl\u00e9 son espace commercial au Grand Littoral, passant de 1.200 m\u00b2 \u00e0 2.200 m\u00b2, tout comme H&amp;M dont l\u2019espace de vente s\u2019\u00e9tend d\u00e9sormais sur 2.350 m\u00b2, une surface record pour la cha\u00eene su\u00e9doise.<\/p>\n<p>Selon le site immobilier fran\u00e7ais Business Immo,\u00a0 Bershka \u2013 appartenant au groupe Inditex tout comme Zara \u2013 serait en n\u00e9gociation en vue d\u2019ajouter 400 m\u00b2 \u00e0 son magasin existant de 600 m\u00b2. Par ailleurs l\u2019Espagnol Mango aurait jet\u00e9 son d\u00e9volu sur une ancienne caf\u00e9t\u00e9ria\u00a0 de 1.000 m\u00b2.<\/p>\n<p>Le Primark de Marseille est le 269\u00e8me point de vente de la cha\u00eene en Europe et le premier d\u2019une s\u00e9rie de six dans l\u2019Hexagone. Cette ann\u00e9e l\u2019enseigne irlandaise a \u00e9tendu son r\u00e9seau de 93.000 m\u00b2 de surface de vente suppl\u00e9mentaire et a ainsi franchi le cap des 800.000 m\u00b2 au total et des 5 milliards d\u2019euros de chiffre d\u2019affaires.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>7.500 m\u00b2 dans le shopping center Grand Littoral Primark fait son entr\u00e9e en force en France\u00a0 : l\u2019enseigne occupe un espace de 7.500 m\u00b2, dont 5.800 m\u00b2 de surface de vente, dans l\u2019aile r\u00e9nov\u00e9e Azur du centre commercial Grand Littoral \u00e0 Marseille. Si la superficie est exceptionnelle, l\u2019emplacement choisi l\u2019est tout autant : un lieu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019enseigne de pr\u00eat-\u00e0-porter irlandaise Primark d\u00e9barque \u00e0 Marseille - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/lenseigne-de-pret-a-porter-irlandaise-primark-debarque-a-marseille\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019enseigne de pr\u00eat-\u00e0-porter irlandaise Primark d\u00e9barque \u00e0 Marseille - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"7.500 m\u00b2 dans le shopping center Grand Littoral Primark fait son entr\u00e9e en force en France\u00a0 : l\u2019enseigne occupe un espace de 7.500 m\u00b2, dont 5.800 m\u00b2 de surface de vente, dans l\u2019aile r\u00e9nov\u00e9e Azur du centre commercial Grand Littoral \u00e0 Marseille. 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