{"id":46215,"date":"2021-01-28T08:01:56","date_gmt":"2021-01-28T08:01:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-smarties-desormais-dans-des-emballages-en-papier-recyclable-2\/"},"modified":"2021-01-28T08:01:56","modified_gmt":"2021-01-28T08:01:56","slug":"les-smarties-desormais-dans-des-emballages-en-papier-recyclable-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-smarties-desormais-dans-des-emballages-en-papier-recyclable-2\/","title":{"rendered":"Les Smarties d\u00e9sormais dans des emballages en papier recyclable"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Smarties<\/strong>, une des marques de\u00a0<strong>Nestl\u00e9<\/strong>, deviendra la premi\u00e8re marque de confiseries au monde \u00e0 utiliser des emballages en papier recyclable. Cette innovation s&rsquo;inscrit dans le cadre des objectifs de durabilit\u00e9 plus larges du g\u00e9ant alimentaire suisse.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Investissements<\/span><\/h2>\n<p><span style=\"background-color:white\">Les Smarties ont vu le jour en Angleterre en 1937. Il faudra attendre 1963 pour qu&rsquo;ils soient commercialis\u00e9s en Belgique, \u00e0 l\u2019\u00e9poque encore dans leur c\u00e9l\u00e8bre tube. Ensuite, ils ont \u00e9galement \u00e9t\u00e9 conditionn\u00e9s dans de petites bo\u00eetes et dans des sachets en plastique refermables.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Aujourd\u2019hui, Nestl\u00e9 a pu cr\u00e9er un emballage en papier s\u00fbr, pratique et recyclable pour ses c\u00e9l\u00e8bres drag\u00e9es au chocolat. Pour y parvenir, elle a notamment travaill\u00e9 avec l\u2019Institut des sciences de l&#8217;emballage en Suisse. L&rsquo;introduction de ces nouveaux emballages a \u00e9galement demand\u00e9 l\u2019adaptation des lignes de production. Nestl\u00e9 a consenti d\u2019importants investissements dans son usine de confiserie \u00e0 Hambourg.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0La transition des emballages Smarties au papier recyclable est l&rsquo;une de nos principales initiatives en mati\u00e8re d&#8217;emballages durables dans la division des confiseries. C&rsquo;est un nouveau pas en avant pour atteindre l\u2019objectif de Nestl\u00e9 qui est de rendre tous les emballages recyclables ou r\u00e9utilisables d&rsquo;ici \u00e0 2025 et de r\u00e9duire l&rsquo;utilisation des mati\u00e8res plastiques d&rsquo;un tiers sur la m\u00eame p\u00e9riode\u00a0\u00bb, a d\u00e9clar\u00e9 Alexander von Maillot, responsable mondial de la division confiserie chez Nestl\u00e9 et ancien PDG de Nestl\u00e9 Belgique et Luxembourg.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Sensibiliser les consommateurs<\/span><\/h2>\n<p><span style=\"background-color:white\">Le nouvel emballage est issu d&rsquo;une source durable et est fabriqu\u00e9 \u00e0 partir de papier couch\u00e9, d&rsquo;\u00e9tiquettes en papier ou de carton. Apr\u00e8s utilisation, on peut simplement le jeter dans la poubelle \u00e0 papier. L&#8217;emballage contient \u00e9galement des informations sur le recyclage pour sensibiliser les consommateurs. Rien qu&rsquo;en Belgique, l&rsquo;initiative de Nestl\u00e9 repr\u00e9sente une \u00e9conomie annuelle de 2,7 tonnes de plastique. Les nouveaux tubes et petites bo\u00eetes seront disponibles en rayons d\u00e8s le mois de mars.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smarties, une des marques de\u00a0Nestl\u00e9, deviendra la premi\u00e8re marque de confiseries au monde \u00e0 utiliser des emballages en papier recyclable. Cette innovation s&rsquo;inscrit dans le cadre des objectifs de durabilit\u00e9 plus larges du g\u00e9ant alimentaire suisse. \u00a0 Investissements Les Smarties ont vu le jour en Angleterre en 1937. Il faudra attendre 1963 pour qu&rsquo;ils soient [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les Smarties d\u00e9sormais dans des emballages en papier recyclable - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Smarties, une des marques de\u00a0Nestl\u00e9, deviendra la premi\u00e8re marque de confiseries au monde \u00e0 utiliser des emballages en papier recyclable. 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