{"id":46364,"date":"2021-02-03T10:58:05","date_gmt":"2021-02-03T10:58:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/une-primeur-pour-le-benelux-dominos-lance-son-crunchy-chicken-roti-au-four-2\/"},"modified":"2021-02-03T10:58:05","modified_gmt":"2021-02-03T10:58:05","slug":"une-primeur-pour-le-benelux-dominos-lance-son-crunchy-chicken-roti-au-four-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/une-primeur-pour-le-benelux-dominos-lance-son-crunchy-chicken-roti-au-four-2\/","title":{"rendered":"Une primeur pour le Benelux : Domino\u2019s lance son Crunchy Chicken r\u00f4ti au four"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Domino\u2019s<\/strong>\u00a0avait d\u00e9j\u00e0 du poulet au menu, mais elle en fait d\u00e9sormais un plat principal. Avec quatre buckets de poulet croustillant, la cha\u00eene de pizzerias surfe sur une tendance venue d\u2019outre-Atlantique. Elle en a r\u00e9serv\u00e9 la primeur au Benelux.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Du fastfood \u00ab\u00a0plus sain\u00a0\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00ab\u00a0Il est crucial d\u2019avoir une alimentation vari\u00e9e et c\u2019est la raison pour laquelle nous ne voulons pas nous limiter aux pizzas. Nous voulons devenir la soci\u00e9t\u00e9 de livraison de repas par excellence. Le poulet a \u00e9norm\u00e9ment gagn\u00e9 en popularit\u00e9 ces derni\u00e8res ann\u00e9es et nous ne voulions pas manquer l\u2019occasion de surfer sur cette tendance. Nous avons commenc\u00e9 \u00e0 d\u00e9velopper la recette il y a deux ans, et elle est aujourd\u2019hui au menu. Nous proposons une cro\u00fbte bien croustillante combin\u00e9e \u00e0 de la viande tr\u00e8s tendre \u00e0 l\u2019int\u00e9rieur\u00a0\u00bb, explique Nicky Claeys, Chief Commercial Officer l\u2019Europe.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Avec son Crunchy Chicken, Domino\u2019s veut concurrencer\u00a0<strong>KFC<\/strong>. La principale diff\u00e9rence r\u00e9side dans le mode de pr\u00e9paration:\u00a0 le poulet de Domino\u2019s est r\u00f4ti au four et non frit. \u00ab\u00a0Nos \u00e9tudes de consommation d\u00e9montrent que nos clients souhaitent des produits qui ne soient pas trop gras. Avec cette variante, nous serons concurrentiels face \u00e0 tous les autres produits \u00e0 base de poulet disponibles sur le march\u00e9.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Le Benelux d\u2019abord<\/span><\/h2>\n<p><span style=\"background-color:white\">Pour l\u2019instant, le Crunchy Chicken n\u2019est disponible que dans les points de vente belges et n\u00e9erlandais. \u00ab\u00a0Un d\u00e9ploiement dans d\u2019autres pays est pr\u00e9vu, mais le calendrier n\u2019a pas encore \u00e9t\u00e9 fix\u00e9. La Belgique et les Pays-Bas sont de bons march\u00e9s tests, \u00e0 la pointe des tendances dans le secteur horeca. Ce n\u2019est certainement <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/waarom-de-telefoon-haast-nooit-meer-rinkelt-bij-domino\u2019s\" target=\"_blank\" rel=\"noopener\">pas la premi\u00e8re fois que des produits sont d\u2019abord commercialis\u00e9s au Benelux<\/a>\u00a0\u00bb, commente Nicky Claeys.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Domino\u2019s propose son poulet croustillant depuis six mois dans certains de ses \u00e9tablissements afin de recueillir les r\u00e9actions des clients. Et ceux-ci leur ont confirm\u00e9 qu\u2019ils avaient trouv\u00e9 une niche int\u00e9ressante. Aujourd\u2019hui, quatre buckets sont au menu\u00a0: le Boneless Bucket,\u00a0le Boneless Bucket Large, le Mix Bucket et le Combi Bucket Large. L\u2019assortiment tient autant compte que possible des besoins sp\u00e9cifiques du consommateur. Le choix entre diff\u00e9rents buckets apporte de la vari\u00e9t\u00e9. Sans surprise, c\u2019est le Boneless Bucket qui remporte le plus de succ\u00e8s aupr\u00e8s des consommateurs. Domino\u2019s n\u2019\u00e9voque pas encore d\u2019\u00e9largissement de l\u2019assortiment, mais ce n\u2019est certainement pas exclu.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Domino\u2019s\u00a0avait d\u00e9j\u00e0 du poulet au menu, mais elle en fait d\u00e9sormais un plat principal. Avec quatre buckets de poulet croustillant, la cha\u00eene de pizzerias surfe sur une tendance venue d\u2019outre-Atlantique. Elle en a r\u00e9serv\u00e9 la primeur au Benelux. \u00a0 Du fastfood \u00ab\u00a0plus sain\u00a0\u00bb \u00ab\u00a0Il est crucial d\u2019avoir une alimentation vari\u00e9e et c\u2019est la raison pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46364","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une primeur pour le Benelux : Domino\u2019s lance son Crunchy Chicken r\u00f4ti au four - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de pizzerias Domino\u2019s avait d\u00e9j\u00e0 du poulet au menu, mais elle en fait d\u00e9sormais un plat principal. Avec quatre buckets de poulet croustillant, la cha\u00eene de pizzerias surfe sur une tendance venue d\u2019outre-Atlantique. Elle en a r\u00e9serv\u00e9 la primeur au Benelux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/une-primeur-pour-le-benelux-dominos-lance-son-crunchy-chicken-roti-au-four-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une primeur pour le Benelux : Domino\u2019s lance son Crunchy Chicken r\u00f4ti au four - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La cha\u00eene de pizzerias Domino\u2019s avait d\u00e9j\u00e0 du poulet au menu, mais elle en fait d\u00e9sormais un plat principal. 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