{"id":46473,"date":"2021-02-09T09:07:38","date_gmt":"2021-02-09T09:07:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/tiktok-fait-concurrence-a-facebook-avec-sa-plateforme-de-e-commerce\/"},"modified":"2021-02-09T09:07:38","modified_gmt":"2021-02-09T09:07:38","slug":"tiktok-fait-concurrence-a-facebook-avec-sa-plateforme-de-e-commerce","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/tiktok-fait-concurrence-a-facebook-avec-sa-plateforme-de-e-commerce\/","title":{"rendered":"TikTok fait concurrence \u00e0 Facebook avec sa plateforme de e-commerce"},"content":{"rendered":"<p><span style=\"background-color:white\">L&rsquo;application vid\u00e9o\u00a0<strong>TikTok\u00a0<\/strong>se tourne vers le commerce \u00e9lectronique pour lancer la prochaine \u00e9tape de sa croissance. L&rsquo;application concurrence ainsi directement <strong>Facebook<\/strong>.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Commission automatique sur les produits<\/span><\/h2>\n<p><span style=\"background-color:white\">Plusieurs nouvelles applications seront mises en ligne sur TikTok en 2021, selon une fuite relay\u00e9e <a href=\"https:\/\/www.ft.com\/content\/629c1c17-3daa-46af-8177-1814baaa2bed\" target=\"_blank\" rel=\"noopener\">entre autres par le Financial Times (FT)<\/a>. Si les projets ne sont pas encore officiels, la plateforme vid\u00e9o a d\u00e9j\u00e0 commenc\u00e9 \u00e0 informer activement ses annonceurs.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">L\u2019application la plus retentissante est un outil permettant aux TikTokkers c\u00e9l\u00e8bres de cr\u00e9er des liens vers les produits qu&rsquo;ils recommandent, leur permettant de gagner automatiquement une commission sur chaque achat effectu\u00e9 depuis leurs liens. En outre, les marques pourront pr\u00e9senter leur catalogue de produits sur TikTok.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Un annonceur cit\u00e9 par le FT fait le point : \u00ab\u00a0C&rsquo;est du marketing d&rsquo;affiliation \u2018old school\u2019. Mais avec un coup de pouce suppl\u00e9mentaire : les TikTokkers peuvent cr\u00e9er des liens vers n&rsquo;importe quel produit, m\u00eame s&rsquo;ils n&rsquo;ont pas de collaboration formelle avec la marque.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">En concurrence avec Facebook<\/span><\/h2>\n<p><span style=\"background-color:white\">Des id\u00e9es certes intelligentes, mais pas innovantes. Avec ces nouveaut\u00e9s, TikTok entre surtout en confrontation directe avec le g\u00e9ant de la Silicon Valley, Facebook, qui propose une s\u00e9rie d&rsquo;outils similaires avec sa filiale\u00a0<strong>Instagram\u00a0<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">TikTok a encore du retard \u00e0 rattraper. Sur le march\u00e9, la plateforme publicitaire est encore souvent consid\u00e9r\u00e9e comme un \u00ab\u00a0projet en cours\u00a0\u00bb, bien qu\u2019elle se d\u00e9veloppe \u00e0 vitesse grand V. La semaine derni\u00e8re, l&rsquo;application vid\u00e9o a annonc\u00e9 un premier accord avec une grande agence de publicit\u00e9,\u00a0<strong>WPP<\/strong>.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">1 milliard d&rsquo;utilisateurs mensuels<\/span><\/h2>\n<p><span style=\"background-color:white\">En outre, TikTok, aux mains de la soci\u00e9t\u00e9 chinoise\u00a0<strong>ByteDance<\/strong>, ne s&rsquo;est pas encore totalement remise de son diff\u00e9rend avec l&rsquo;ancien pr\u00e9sident am\u00e9ricain Donald Trump. Avec l\u2019arriv\u00e9e du nouveau pr\u00e9sident, Joe Biden, la menace de Washington semble s&rsquo;\u00eatre dissip\u00e9e et les annonceurs sont rassur\u00e9s.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le plus grand atout de TikTok est en effet son gigantesque r\u00e9seau d&rsquo;utilisateurs, qui devance presque toutes les autres plateformes. Dans des pr\u00e9sentations aux annonceurs, TikTok affirme que 40% de ses utilisateurs n&rsquo;ont pas de compte Facebook, et m\u00eame que 63% n&rsquo;ont pas de profil Twitter. Pas mal pour une plateforme qui enregistre environ 1 milliard d&rsquo;utilisateurs actifs par mois.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;application vid\u00e9o\u00a0TikTok\u00a0se tourne vers le commerce \u00e9lectronique pour lancer la prochaine \u00e9tape de sa croissance. L&rsquo;application concurrence ainsi directement Facebook. \u00a0 Commission automatique sur les produits Plusieurs nouvelles applications seront mises en ligne sur TikTok en 2021, selon une fuite relay\u00e9e entre autres par le Financial Times (FT). Si les projets ne sont pas encore [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok fait concurrence \u00e0 Facebook avec sa plateforme de e-commerce - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;application vid\u00e9o TikTok se tourne vers le commerce \u00e9lectronique. 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