{"id":46487,"date":"2021-02-09T14:12:54","date_gmt":"2021-02-09T14:12:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ocado-profite-pleinement-de-la-pandemie-de-coronavirus\/"},"modified":"2021-02-09T14:12:54","modified_gmt":"2021-02-09T14:12:54","slug":"ocado-profite-pleinement-de-la-pandemie-de-coronavirus","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ocado-profite-pleinement-de-la-pandemie-de-coronavirus\/","title":{"rendered":"Ocado profite pleinement de la pand\u00e9mie"},"content":{"rendered":"<p><span style=\"background-color:white\">La plateforme de courses en ligne\u00a0<strong>Ocado<\/strong>\u00a0a enregistr\u00e9 une augmentation de son chiffre d\u2019affaires de plus de 30% gr\u00e2ce \u00e0 la crise de coronavirus et au partenariat avec\u00a0<strong>Marks &amp; Spencer<\/strong>.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Nouvelles habitudes<\/span><\/h2>\n<p><span style=\"background-color:white\">Le chiffre d&rsquo;affaires de la vente au d\u00e9tail de Ocado, qui\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/marks-spencer-%C3%A9largit-son-offre-pour-les-courses-en-ligne\" target=\"_blank\" rel=\"noopener\">assure \u00e9galement la livraison \u00e0 domicile des courses de Marks &amp; Spencer<\/a> depuis quelques mois, a augment\u00e9 de 35% l&rsquo;ann\u00e9e derni\u00e8re, atteignant 2,2 milliards de livres (2,5 milliards d&rsquo;euros). L\u2019ensemble du groupe, qui comprend la soci\u00e9t\u00e9 de technologie\u00a0<strong>Ocado Solutions<\/strong>, a cependant subi une l\u00e9g\u00e8re perte de 44 millions de livres sterling (50 millions d&rsquo;euros).\u00a0<a href=\"https:\/\/www.theguardian.com\/business\/2021\/feb\/09\/ocado-sales-home-deliveries-covid-19-marks-spencer\" target=\"_blank\" rel=\"noopener\">En 2019, la perte s\u2019\u00e9levait encore \u00e0 214,5 millions de livres\u00a0<\/a>\u00a0(244 millions d&rsquo;euros), rapporte The Guardian.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Son\u00a0 PDG, Tim Steiner, a d\u00e9clar\u00e9 que le coronavirus a radicalement chang\u00e9 dans la fa\u00e7on dont les consommateurs font leurs courses. Selon lui, les nouvelles habitudes de consommation perdureront apr\u00e8s la crise. \u00ab\u00a0Bon nombre de clients qui ont fait leurs courses en ligne pour la premi\u00e8re fois ont pris conscience des avantages du num\u00e9rique et ne pensent pas revenir \u00e0 leurs habitudes d&rsquo;achat d&rsquo;avant la crise.\u00a0\u00bb<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Capacit\u00e9 suppl\u00e9mentaire<\/span><\/h2>\n<p><span style=\"background-color:white\">a pand\u00e9mie du coronavirus\u00a0a fait exploser la demande de livraison des courses \u00e0 domicile, qui repr\u00e9sente aujourd&rsquo;hui 14% du march\u00e9. Ocado a toutefois vu ses opportunit\u00e9s de croissance restreintes, ses entrep\u00f4ts robotis\u00e9s \u00e9tant rapidement arriv\u00e9s \u00e0 la limite de leur capacit\u00e9.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Pour l&rsquo;ann\u00e9e en cours, Ocado estime que la croissance de son chiffre d\u2019affaires d\u00e9pendra fortement de la dur\u00e9e d\u2019application des mesures coronavirus au Royaume-Uni.\u00a0L&rsquo;entreprise va toutefois ouvrir trois nouveaux entrep\u00f4ts high tech au cours des prochains mois, ce qui augmentera consid\u00e9rablement sa capacit\u00e9.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plateforme de courses en ligne\u00a0Ocado\u00a0a enregistr\u00e9 une augmentation de son chiffre d\u2019affaires de plus de 30% gr\u00e2ce \u00e0 la crise de coronavirus et au partenariat avec\u00a0Marks &amp; Spencer. \u00a0 Nouvelles habitudes Le chiffre d&rsquo;affaires de la vente au d\u00e9tail de Ocado, qui\u00a0assure \u00e9galement la livraison \u00e0 domicile des courses de Marks &amp; Spencer depuis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ocado profite pleinement de la pand\u00e9mie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ocado a enregistr\u00e9 une augmentation de son chiffre d\u2019affaires de 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