{"id":46541,"date":"2021-02-11T10:11:28","date_gmt":"2021-02-11T10:11:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/confronte-a-une-baisse-des-ventes-coca-cola-compte-renouer-avec-la-croissance\/"},"modified":"2021-02-11T10:11:28","modified_gmt":"2021-02-11T10:11:28","slug":"confronte-a-une-baisse-des-ventes-coca-cola-compte-renouer-avec-la-croissance","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/confronte-a-une-baisse-des-ventes-coca-cola-compte-renouer-avec-la-croissance\/","title":{"rendered":"Confront\u00e9 \u00e0 une baisse des ventes, Coca-Cola compte renouer avec la croissance"},"content":{"rendered":"<p><span style=\"background-color:white\">Apr\u00e8s une ann\u00e9e 2020 tr\u00e8s difficile, <strong>Coca-Cola<\/strong>\u00a0pr\u00e9voit de renouer avec une croissance organique d\u00e8s 2021. Le g\u00e9ant des boissons table sur le d\u00e9ploiement des programmes de vaccination dans le monde entier pour que les consommateurs puissent \u00e0 nouveau fr\u00e9quenter les cin\u00e9mas et assister aux \u00e9v\u00e9nements sportifs.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Baisse substantielle du chiffre d\u2019affaires<\/span><\/h2>\n<p><span style=\"background-color:white\">Alors que Coca-Cola tire plus d\u2019un tiers de ses revenus de canaux hors retail, la crise sanitaire a lourdement pes\u00e9 sur l\u2019horeca, provoqu\u00e9 l\u2019annulation de nombreux \u00e9v\u00e9nements et maintenu les consommateurs chez eux. Le groupe bas\u00e9 \u00e0 Atlanta a ainsi vu son chiffre d\u2019affaires baisser de 11\u00a0% \u00e0 33 milliards de dollars (27,2 milliards d\u2019euros) l\u2019an dernier. Les\u00a0<a href=\"https:\/\/www.reuters.com\/article\/us-coca-cola-results\/coca-cola-expects-sales-growth-as-vaccines-set-to-allow-venues-to-reopen-idUSKBN2AA1EA\" target=\"_blank\" rel=\"noopener\">ventes se sont m\u00eame contract\u00e9es de 9\u00a0% sur base organique<\/a>, rapporte Reuters.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0Le processus de vaccination n\u2019en est encore qu\u2019\u00e0 ses d\u00e9buts et nous pr\u00e9voyons une am\u00e9lioration progressive de nos activit\u00e9s au cours des mois \u00e0 venir, \u00e0 mesure que les vaccins seront plus largement disponibles\u00a0\u00bb, a d\u00e9clar\u00e9 le CEO James Quincey. Il a toutefois ajout\u00e9 que le virus pesait lourdement sur la reprise \u00e0 court terme. Pour l\u2019ensemble de l\u2019ann\u00e9e, le groupe pr\u00e9voit une croissance l\u00e9g\u00e8rement inf\u00e9rieure \u00e0 10\u00a0% pour le b\u00e9n\u00e9fice ajust\u00e9 et les ventes organiques.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">R\u00e9organisation<\/span><\/h2>\n<p><span style=\"background-color:white\">Face \u00e0 la pand\u00e9mie, Coca-Cola a <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/coca-cola-helft-belgische-jobs-op-de-helling\" target=\"_blank\" rel=\"noopener\">acc\u00e9l\u00e9r\u00e9 la restructuration de ses effectifs et r\u00e9duit son portefeuille<\/a>. \u00c0 la fin de l\u2019ann\u00e9e derni\u00e8re, le g\u00e9ant des boissons a ainsi annonc\u00e9 qu\u2019il supprimerait environ 11\u00a0% de ses effectifs mondiaux. Le nombre de marques sera r\u00e9duit \u00e0 environ 200.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Dans l\u2019ensemble, les volumes ont baiss\u00e9 de 6\u00a0% l\u2019ann\u00e9e derni\u00e8re. Toutes les divisions ont perdu du terrain, mais c\u2019est dans l\u2019eau (-11\u00a0%) et le caf\u00e9 et le th\u00e9 (-17\u00a0%) que le recul est le plus marqu\u00e9. Les jus de fruits <strong>Minute Maid<\/strong> ont \u00e9galement souffert de la crise.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Imp\u00f4ts<\/span><\/h2>\n<p><span style=\"background-color:white\">Coca-Cola a \u00e9galement enregistr\u00e9 une provision d\u2019imp\u00f4ts de 438 millions de dollars (361 millions d\u2019euros) dans le cadre d\u2019un litige en cours avec l\u2019IRS, l\u2019administration fiscale f\u00e9d\u00e9rale am\u00e9ricaine. Le conflit porte sur les montants que la soci\u00e9t\u00e9 a factur\u00e9s \u00e0 ses filiales \u00e9trang\u00e8res pour les droits de production et de vente des produits Coke.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s une ann\u00e9e 2020 tr\u00e8s difficile, Coca-Cola\u00a0pr\u00e9voit de renouer avec une croissance organique d\u00e8s 2021. Le g\u00e9ant des boissons table sur le d\u00e9ploiement des programmes de vaccination dans le monde entier pour que les consommateurs puissent \u00e0 nouveau fr\u00e9quenter les cin\u00e9mas et assister aux \u00e9v\u00e9nements sportifs. \u00a0 Baisse substantielle du chiffre d\u2019affaires Alors que Coca-Cola [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Confront\u00e9 \u00e0 une 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