{"id":46587,"date":"2021-02-12T14:27:42","date_gmt":"2021-02-12T14:27:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/exclu-les-prix-des-supermarches-de-retour-a-leur-niveau-davant-la-crise-colruyt-moins-cher-2\/"},"modified":"2021-02-12T14:27:42","modified_gmt":"2021-02-12T14:27:42","slug":"exclu-les-prix-des-supermarches-de-retour-a-leur-niveau-davant-la-crise-colruyt-moins-cher-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/exclu-les-prix-des-supermarches-de-retour-a-leur-niveau-davant-la-crise-colruyt-moins-cher-2\/","title":{"rendered":"[Exclu] Les prix des supermarch\u00e9s de retour \u00e0 leur niveau d&#039;avant la crise, Colruyt moins cher que jamais"},"content":{"rendered":"<p><span style=\"background-color:white\">Les prix dans les supermarch\u00e9s belges sont d\u00e9j\u00e0 revenus \u00e0 leur niveau d&rsquo;avant la crise du coronavirus, mais pas chez tous :\u00a0<strong>Colruyt<\/strong>\u00a0est d\u00e9sormais encore moins cher,\u00a0<strong>Delhaize<\/strong> finance le programme SuperPlus avec des augmentations de prix.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Rattrapage chez Colruyt<\/span><\/h2>\n<p><span style=\"background-color:white\">Selon une nouvelle analyse de\u00a0<strong>Daltix<\/strong>, la perception selon laquelle les prix dans les supermarch\u00e9s belges sont rest\u00e9s \u00e0 un niveau plus \u00e9lev\u00e9 depuis le confinement n\u2019est qu&rsquo;une impression. En r\u00e9alit\u00e9, les prix \u00e0 la consommation sont aujourd&rsquo;hui revenus au niveau observ\u00e9 au cours du second semestre de 2019. Les prix ont consid\u00e9rablement baiss\u00e9 \u00e0 l&rsquo;approche de la p\u00e9riode de fin d&rsquo;ann\u00e9e. Tous les d\u00e9taillants ont l\u00e9g\u00e8rement revus leurs prix \u00e0 la hausse en janvier, un ph\u00e9nom\u00e8ne que l\u2019on observe chaque ann\u00e9e. Mais dans l&rsquo;ensemble, les augmentations de prix qui ont r\u00e9sult\u00e9 de l&rsquo;interdiction des promotions en mars ont \u00e9t\u00e9 compens\u00e9es.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color:white\">Colruyt a consid\u00e9rablement baiss\u00e9 ses prix : pendant la p\u00e9riode de confinement, le discounter n&rsquo;a pas pu r\u00e9pondre aux offres des concurrents \u00e0 coup de Prix Rouges, mais il s\u2019est rattrap\u00e9 en automne. Depuis la d\u00e9cision strat\u00e9gique prise en octobre dernier de ne plus r\u00e9agir localement mais\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-intensifie-la-concurrence-des-prix-avec-albert-heijn\">dans tous ses magasins flamands aux baisses de prix<\/a> de son concurrent <strong>Albert Heijn<\/strong>, Colruyt est encore moins cher qu&rsquo;il y a deux ans.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Effet SuperPlus chez Delhaize<\/span><\/h2>\n<p><span style=\"background-color:white\">Chez la plupart des autres d\u00e9taillants, les prix sont globalement revenus \u00e0 leur niveau pr\u00e9-confinement. \u00c0 une exception pr\u00e8s : pour les clients de Delhaize qui n\u2019adh\u00e8rent pas au programme SuperPlus, offrant de grosses r\u00e9ductions aux clients qui ach\u00e8tent des produits sains et qui acceptent de partager leurs donn\u00e9es, les prix sont aujourd\u2019hui environ 3% plus chers qu&rsquo;il y a deux ans. La cha\u00eene de supermarch\u00e9s semble financer ce nouveau programme de fid\u00e9lit\u00e9 au d\u00e9triment des r\u00e9ductions g\u00e9n\u00e9riques pour l\u2019ensemble de ses clients. Il y a par exemple moins de promotions 1+1 gratuit, note Daltix. De mani\u00e8re g\u00e9n\u00e9rale, les cha\u00eenes de supermarch\u00e9s proposent moins de promotions, mais des promotions plus cibl\u00e9es.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\"><a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/analyse-colruyt-creuse-l%C3%A9cart-de-prix-avec-ses-concurrents\">Retrouvez dans cet article une analyse plus d\u00e9taill\u00e9e de l&rsquo;\u00e9volution des prix sur le march\u00e9 belge de la distribution alimentaire<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les prix dans les supermarch\u00e9s belges sont d\u00e9j\u00e0 revenus \u00e0 leur niveau d&rsquo;avant la crise du coronavirus, mais pas chez tous :\u00a0Colruyt\u00a0est d\u00e9sormais encore moins cher,\u00a0Delhaize finance le programme SuperPlus avec des augmentations de prix. \u00a0 Rattrapage chez Colruyt Selon une nouvelle analyse de\u00a0Daltix, la perception selon laquelle les prix dans les supermarch\u00e9s belges sont [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Exclu] Les prix des supermarch\u00e9s de retour \u00e0 leur niveau d&#039;avant la crise, Colruyt moins cher que jamais - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les prix dans les supermarch\u00e9s belges sont d\u00e9j\u00e0 revenus \u00e0 leur niveau d&#039;avant la crise du coronavirus, mais pas chez tous : 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