{"id":4666,"date":"2013-12-26T13:04:21","date_gmt":"2013-12-26T13:04:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/stressless-implique-dans-grande-fusion-de-meubles-norvegiens\/"},"modified":"2013-12-26T13:04:21","modified_gmt":"2013-12-26T13:04:21","slug":"stressless-implique-dans-grande-fusion-de-meubles-norvegiens","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/stressless-implique-dans-grande-fusion-de-meubles-norvegiens\/","title":{"rendered":"Stressless impliqu\u00e9 dans grande fusion de meubles norv\u00e9giens"},"content":{"rendered":"<h2>Augmenter le chiffre d\u2019affaires et r\u00e9duire les co\u00fbts<\/h2>\n<p>Les meubles \u00e0 petits prix sont fabriqu\u00e9s en Tha\u00eflande et au Vietnam et ont engendr\u00e9 un chiffre d\u2019affaires de pr\u00e8s de 30 millions d\u2019euros l\u2019ann\u00e9e derni\u00e8re.\u00a0 Avec cette acquisition, Ekornes vise essentiellement la croissance du chiffre d\u2019affaires et les avantages synergiques r\u00e9sultant d\u2019une force de vente centralis\u00e9e et d\u2019une logistique plus efficace.<\/p>\n<p>IMG est principalement pr\u00e9sente en Scandinavie, au Royaume-Uni, en Allemagne, en Am\u00e9rique du Nord et sur quelques autres march\u00e9s en Asie et en Oc\u00e9anie.\u00a0 Apr\u00e8s la reprise par Ekornes, IMG continuera \u00e0 op\u00e9rer en tant que marque distincte avec ses propres produits et son propre management.<\/p>\n<p>Ekornes pr\u00e9tend \u00eatre le plus grand fabricant de meubles en Scandinavie et emploie 1400 personnes dans six usines en Norv\u00e8ge.\u00a0 Ils y fabriquent des produits de marques comme Stressless (si\u00e8ges, canap\u00e9s), Ekornes Collection (canap\u00e9s) et Svane (matelas). Ensemble, ils ont comptabilis\u00e9 un chiffre d\u2019affaires de 330 millions d\u2019euros en 2012.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>&#8211; Traduction: Laure Jacobs<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Augmenter le chiffre d\u2019affaires et r\u00e9duire les co\u00fbts Les meubles \u00e0 petits prix sont fabriqu\u00e9s en Tha\u00eflande et au Vietnam et ont engendr\u00e9 un chiffre d\u2019affaires de pr\u00e8s de 30 millions d\u2019euros l\u2019ann\u00e9e derni\u00e8re.\u00a0 Avec cette acquisition, Ekornes vise essentiellement la croissance du chiffre d\u2019affaires et les avantages synergiques r\u00e9sultant d\u2019une force de vente centralis\u00e9e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stressless impliqu\u00e9 dans grande fusion de meubles norv\u00e9giens - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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