{"id":46684,"date":"2021-02-17T16:18:56","date_gmt":"2021-02-17T16:18:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-carte-superplus-aide-delhaize-a-gagner-des-parts-de-marche-2\/"},"modified":"2021-02-17T16:18:56","modified_gmt":"2021-02-17T16:18:56","slug":"la-carte-superplus-aide-delhaize-a-gagner-des-parts-de-marche-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-carte-superplus-aide-delhaize-a-gagner-des-parts-de-marche-2\/","title":{"rendered":"La carte SuperPlus aide Delhaize \u00e0 gagner des parts de march\u00e9"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Delhaize<\/strong>\u00a0a gagn\u00e9 des parts de march\u00e9 en Belgique l\u2019ann\u00e9e derni\u00e8re. Notamment gr\u00e2ce \u00e0 son solide r\u00e9seau de magasins de proximit\u00e9, mais aussi gr\u00e2ce \u00e0 son programme de fid\u00e9lit\u00e9 SuperPlus, qui pourrait \u00eatre d\u00e9ploy\u00e9 \u00e0 l\u2019\u00e9chelle internationale.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Grand succ\u00e8s<\/span><\/h2>\n<p><span style=\"background-color:white\">Delhaize a atteint une part de march\u00e9 de 24,91% en Belgique au quatri\u00e8me trimestre de l\u2019ann\u00e9e derni\u00e8re, contre 24,06% un an plus t\u00f4t. Sur l\u2019ensemble de l\u2019ann\u00e9e, la cha\u00eene de supermarch\u00e9s a vu sa part de march\u00e9 passer de 24% en 2019 \u00e0 24,41% en 2020. \u00ab\u00a0<a href=\"https:\/\/www.standaard.be\/cnt\/dmf20210217_95162105\">Sur un march\u00e9 aussi mature que la Belgique, c\u2019est une progression consid\u00e9rable<\/a> \u00bb, analyse le CEO d\u2019<strong>Ahold Delhaize<\/strong>\u00a0Frans Muller dans De Standaard. La densit\u00e9 du r\u00e9seau de supermarch\u00e9s a \u00e9t\u00e9 un atout en p\u00e9riode de crise sanitaire, car les consommateurs ont fait leurs courses plus pr\u00e8s de chez eux.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Mais la nouvelle carte de fid\u00e9lit\u00e9 SuperPlus, que Delhaize a\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-s%C3%A9duit-par-des-remises-personnalis%C3%A9es-ax%C3%A9es-sur-la-sant%C3%A9\">lanc\u00e9e l\u2019\u00e9t\u00e9 dernier<\/a>, n\u2019est pas non plus \u00e9trang\u00e8re \u00e0 ce succ\u00e8s. \u00ab\u00a0Nous recensions d\u00e9j\u00e0 1,3 million d\u2019utilisateurs \u00e0 la fin de l\u2019ann\u00e9e. C\u2019est une innovation fantastique\u00a0:\u00a0 du 100% num\u00e9rique et tr\u00e8s individualis\u00e9. Les utilisateurs b\u00e9n\u00e9ficient d\u2019une r\u00e9duction personnelle s\u2019ils d\u00e9cident de manger plus sain, et ce, dans un environnement num\u00e9rique sur mesure. La carte remporte un grand succ\u00e8s et nous gagnons des parts de march\u00e9. Les participants au programme SuperPlus ach\u00e8tent plus que les autres.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Consolidation \u00e0 venir\u2009?<\/span><\/h2>\n<p><span style=\"background-color:white\">avier Piesvaux,\u00a0le CEO en Belgi, va pr\u00e9senter le programme innovant SuperPlus \u00e0 l\u2019ensemble du groupe. \u00ab\u00a0Il pourrait ainsi devenir un produit d\u2019exportation\u00a0\u00bb, sourit Frans Muller. Il rappelle que Delhaize a d\u00e9j\u00e0 export\u00e9 ses salad bars \u00e0 succ\u00e8s <strong>Foodmaker<\/strong> <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/albert-heijn-se-lance-enti%C3%A8rement-dans-les-salad-bars-de-foodmaker\">aux Pays-Bas<\/a> \u2013 ils sont en cours d\u2019installation dans une centaine de supermarch\u00e9s Albert Heijn. Il promet \u00e9galement une belle innovation dans l\u2019usine d\u2019embouteillage de vin de Delhaize.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le CEO s\u2019attend \u00e0 ce que les supermarch\u00e9s voient leur chiffre d\u2019affaires reculer de 0 \u00e0 5% cette ann\u00e9e apr\u00e8s un cru 2020 exceptionnel. Mais il veut une croissance de 30% en ligne. Frans Muller pr\u00e9voit \u00e9galement une nouvelle vague de consolidation en Europe\u00a0: \u00ab\u00a0Les entreprises qui ne peuvent pas investir dans de nouveaux concepts, la num\u00e9risation, la robotisation et l\u2019automatisation, ou dans de nouvelles marques et des marques propres, sont particuli\u00e8rement expos\u00e9es.\u00a0\u00bb<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delhaize\u00a0a gagn\u00e9 des parts de march\u00e9 en Belgique l\u2019ann\u00e9e derni\u00e8re. Notamment gr\u00e2ce \u00e0 son solide r\u00e9seau de magasins de proximit\u00e9, mais aussi gr\u00e2ce \u00e0 son programme de fid\u00e9lit\u00e9 SuperPlus, qui pourrait \u00eatre d\u00e9ploy\u00e9 \u00e0 l\u2019\u00e9chelle internationale. \u00a0 Grand succ\u00e8s Delhaize a atteint une part de march\u00e9 de 24,91% en Belgique au quatri\u00e8me trimestre de l\u2019ann\u00e9e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La carte SuperPlus aide Delhaize \u00e0 gagner des parts de march\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Delhaize a gagn\u00e9 des parts de march\u00e9 l\u2019ann\u00e9e derni\u00e8re en Belgique. 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