{"id":46757,"date":"2021-02-19T13:24:05","date_gmt":"2021-02-19T13:24:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/danone-rachete-le-createur-de-la-vegenaise-au-terme-dune-annee-compliquee\/"},"modified":"2021-02-19T13:24:05","modified_gmt":"2021-02-19T13:24:05","slug":"danone-rachete-le-createur-de-la-vegenaise-au-terme-dune-annee-compliquee","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-rachete-le-createur-de-la-vegenaise-au-terme-dune-annee-compliquee\/","title":{"rendered":"Danone rach\u00e8te le cr\u00e9ateur de la Vegenaise au terme d\u2019une ann\u00e9e compliqu\u00e9e"},"content":{"rendered":"<p><strong>Danone<\/strong> a annonc\u00e9 l\u2019acquisition du sp\u00e9cialiste am\u00e9ricain des produits d\u2019origine v\u00e9g\u00e9tale <strong>Earth Island <\/strong>pour une somme non divulgu\u00e9e. Le g\u00e9ant fran\u00e7ais de l\u2019agroalimentaire a \u00e9galement publi\u00e9 ses r\u00e9sultats annuels.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><strong>Objectif<\/strong><\/h2>\n<p>Cette acquisition devrait aider Danone \u00e0 r\u00e9aliser son ambition\u00a0: un chiffre d\u2019affaires d\u2019au moins 5 milliards d\u2019euros dans les produits d\u2019origine v\u00e9g\u00e9tale \u00e0 l\u2019horizon 2025. Le groupe plafonne aujourd\u2019hui \u00e0 environ 2 milliards d\u2019euros. Fond\u00e9e en 1988, Earth Island d\u00e9tient dans son portefeuille des marques comme <strong>Vegenaise<\/strong> et <strong>Follow Your Heart<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>Le groupe fran\u00e7ais a enregistr\u00e9 un chiffre d\u2019affaires de 23,6 millions d\u2019euros en 2020, en baisse de 6,6% sur base rapport\u00e9e et de 1,5% sur base comparable. Le r\u00e9sultat d\u2019exploitation recule de 13,6% \u00e0 2,8 milliards d\u2019euros.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Eau en bouteille<\/strong><\/h2>\n<p>Toutes les divisions ont subi l\u2019impact de la crise sanitaire et des changements rapides qu\u2019elle a provoqu\u00e9s dans le comportement des consommateurs. La pand\u00e9mie a \u00e9galement entra\u00een\u00e9 une augmentation de tous les co\u00fbts, dont le transport et les mati\u00e8res premi\u00e8res. Rien que dans l\u2019eau en bouteille, le manque \u00e0 gagner s\u2019\u00e9l\u00e8ve \u00e0 pr\u00e8s d\u2019un milliard d\u2019euros de chiffre d\u2019affaires (20% du total) et 340 millions d\u2019euros de b\u00e9n\u00e9fice d\u2019exploitation (50%). En incitant les consommateurs \u00e0 rester chez eux, les confinements ont provoqu\u00e9 un effondrement de la demande de petites bouteilles (sur lesquelles le groupe r\u00e9alise des marges plus \u00e9lev\u00e9es).<\/p>\n<p>\u00a0<\/p>\n<p>Les produits laitiers, qui repr\u00e9sentent environ la moiti\u00e9 du chiffre d\u2019affaires du groupe, ont mieux r\u00e9sist\u00e9 avec un recul limit\u00e9 \u00e0 2,6%. Les <a href=\"https:\/\/www.ft.com\/content\/922fab57-3b6a-450d-b28f-cdffde98e620\" target=\"_blank\" rel=\"noopener\">alternatives v\u00e9g\u00e9tariennes et v\u00e9ganes<\/a> aux laits et yaourts vendues sous les marques <strong>Alpro<\/strong>, <strong>Silk<\/strong> et <strong>So Delicious<\/strong> se sont notamment distingu\u00e9es, rapporte le Financial Times.<\/p>\n<p>\u00a0<\/p>\n<p>Pour cette ann\u00e9e, Danone s\u2019attend \u00e0 un premier trimestre difficile en raison du prolongement des fermetures d\u2019usines. Le g\u00e9ant du lait pr\u00e9voit de renouer avec une croissance rentable au cours du second semestre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danone a annonc\u00e9 l\u2019acquisition du sp\u00e9cialiste am\u00e9ricain des produits d\u2019origine v\u00e9g\u00e9tale Earth Island pour une somme non divulgu\u00e9e. Le g\u00e9ant fran\u00e7ais de l\u2019agroalimentaire a \u00e9galement publi\u00e9 ses r\u00e9sultats annuels. \u00a0 Objectif Cette acquisition devrait aider Danone \u00e0 r\u00e9aliser son ambition\u00a0: un chiffre d\u2019affaires d\u2019au moins 5 milliards d\u2019euros dans les produits d\u2019origine v\u00e9g\u00e9tale \u00e0 l\u2019horizon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Danone rach\u00e8te le cr\u00e9ateur de la Vegenaise au terme d\u2019une ann\u00e9e compliqu\u00e9e - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Danone a annonc\u00e9 l\u2019acquisition du sp\u00e9cialiste am\u00e9ricain des produits d\u2019origine v\u00e9g\u00e9tale Earth Island. 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