{"id":46767,"date":"2021-02-19T15:55:10","date_gmt":"2021-02-19T15:55:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aldi-travaille-sur-le-food-en-allemagne\/"},"modified":"2021-02-19T15:55:10","modified_gmt":"2021-02-19T15:55:10","slug":"aldi-travaille-sur-le-food-en-allemagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-travaille-sur-le-food-en-allemagne\/","title":{"rendered":"Aldi travaille sur l\u2019e-food en Allemagne"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Aldi Nord<\/strong>\u00a0et\u00a0<strong>Aldi S\u00fcd<\/strong>\u00a0fusionnent leurs activit\u00e9s dans l\u2019e-commerce en Allemagne et semblent se pr\u00e9parer \u00e0 vendre des produits alimentaires en ligne.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Nouvelle soci\u00e9t\u00e9<\/span><\/h2>\n<p><span style=\"background-color:white\">Les deux entreprises ont fond\u00e9 conjointement\u00a0<strong>Aldi E-commerce Verwaltungs GmbH<\/strong>, qui sera bas\u00e9e \u00e0 D\u00fcsseldorf, rapporte le Lebensmittel Zeitung. Les deux branches d\u2019Aldi ont une part \u00e9gale dans la joint-venture,\u00a0 dont la direction sera assur\u00e9e par des managers externes. L\u2019objectif est de d\u00e9velopper un webshob commun sans diff\u00e9rences r\u00e9gionales. Jusqu\u2019\u00e0 pr\u00e9sent, le discounter ne vendait en ligne que des articles non-food en Allemagne. Mais il se dit \u00e0 pr\u00e9sent qu\u2019Aldi <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/Online-Handel-Aldi-nimmt-sich-E-Food-vor-150959\">pr\u00e9voit de vendre \u00e9galement de l\u2019alimentation et d\u2019autres produits sur Internet<\/a>.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Aldi S\u00fcd, en particulier, a d\u00e9j\u00e0 une certaine exp\u00e9rience de l\u2019e-commerce. Le groupe op\u00e8re en partenariat avec\u00a0<strong>Deliveroo<\/strong>\u00a0et\u00a0<strong>Instacart<\/strong> au Royaume-Uni et aux \u00c9tats-Unis respectivement.\u00a0Le discounter a ainsi pu d\u00e9velopper des activit\u00e9s en ligne sans devoir consentir trop d\u2019investissements.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Il y a une semaine, il a \u00e9galement \u00e9t\u00e9 annonc\u00e9 qu\u2019Aldi S\u00fcd introduirait progressivement un\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-fait-il-un-pas-vers-le-commerce-%C3%A9lectronique\" target=\"_blank\" rel=\"noopener\">syst\u00e8me informatique<\/a>\u00a0standardis\u00e9 dans son r\u00e9seau mondial de magasins. Ce nouveau syst\u00e8me dispose de toutes les fonctionnalit\u00e9s requises pour l\u2019e-commerce et l\u2019e-food. L\u2019investissement se monte \u00e0 1,5 milliard d\u2019euros.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aldi Nord\u00a0et\u00a0Aldi S\u00fcd\u00a0fusionnent leurs activit\u00e9s dans l\u2019e-commerce en Allemagne et semblent se pr\u00e9parer \u00e0 vendre des produits alimentaires en ligne. \u00a0 Nouvelle soci\u00e9t\u00e9 Les deux entreprises ont fond\u00e9 conjointement\u00a0Aldi E-commerce Verwaltungs GmbH, qui sera bas\u00e9e \u00e0 D\u00fcsseldorf, rapporte le Lebensmittel Zeitung. Les deux branches d\u2019Aldi ont une part \u00e9gale dans la joint-venture,\u00a0 dont la direction [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi travaille sur l\u2019e-food en Allemagne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aldi Nord et Aldi S\u00fcd fusionnent leurs activit\u00e9s dans l\u2019e-commerce en Allemagne et semblent se pr\u00e9parer 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