{"id":46771,"date":"2021-02-22T08:12:41","date_gmt":"2021-02-22T08:12:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/pourquoi-mcdonalds-est-un-vivier-de-talents-pour-le-commerce-de-detail-2\/"},"modified":"2021-02-22T08:12:41","modified_gmt":"2021-02-22T08:12:41","slug":"pourquoi-mcdonalds-est-un-vivier-de-talents-pour-le-commerce-de-detail-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pourquoi-mcdonalds-est-un-vivier-de-talents-pour-le-commerce-de-detail-2\/","title":{"rendered":"Pourquoi McDonald's est un vivier de talents pour le commerce de d\u00e9tail"},"content":{"rendered":"

Un solide programme de formation permet de d\u00e9marrer chez\u00a0McDonald’s<\/strong> pour avancer sur le march\u00e9 du travail. La pand\u00e9mie n’y a pas mis un frein ; au contraire, le nombre d\u2019heures de formation a augment\u00e9.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Tremplin<\/span><\/h2>\n

\u00ab\u00a0Les gens voient McDonald’s comme une entreprise de hamburgers, mais nous sommes avant tout une entreprise humaine, qui veut vous donner le sourire\u00a0\u00bb, explique Kristel Muls, directrice communication. La cha\u00eene de restaurants emploie plus de 5 200 personnes en Belgique. La plupart des salari\u00e9s travaillent pour l’un des 24 franchis\u00e9s, les entrepreneurs ind\u00e9pendants qui exploitent conjointement les 95 restaurants. \u00ab\u00a0Nous ne poss\u00e9dons aucun des restaurants.\u00a0\u00bb
\n\u00a0<\/span><\/p>\n

57% de ces employ\u00e9s ont moins de 25 ans. Pour la moiti\u00e9 d’entre eux, McDonald’s est une premi\u00e8re exp\u00e9rience professionnelle et un tremplin pour leur future carri\u00e8re. \u00ab\u00a0Nous ne demandons pas d’exp\u00e9rience ou de dipl\u00f4mes, nous n\u2019avons pas de crit\u00e8re d’\u00e2ge, d’origine, de classe sociale ou de religion. Cela signifie que nous accueillons \u00e9galement les jeunes qui rencontrent plus de difficult\u00e9s sur le march\u00e9 du travail. Ils re\u00e7oivent une formation d\u00e8s leur arriv\u00e9e.\u00a0\u00bb<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Ambassadeurs de la marque<\/span><\/h2>\n

Ensuite, soit les employ\u00e9s font carri\u00e8re chez McDonald’s (l\u2019anciennet\u00e9 moyenne est sup\u00e9rieure \u00e0 15 ans dans certains restaurants), soit ils partent relever un autre d\u00e9fi apr\u00e8s deux ans en moyenne. \u00ab\u00a0Nous sommes le vivier id\u00e9al pour des cha\u00eenes comme H&M, Zara, Colruyt ou Delhaize. Cela nous convient : c’est notre r\u00f4le social, et nous savons que ces employ\u00e9s continueront \u00e0 \u00eatre les ambassadeurs de notre marque. C’est aussi tr\u00e8s important pour nous.\u00a0\u00bb
\n\u00a0<\/span><\/p>\n

La pand\u00e9mie a \u00e9videmment chang\u00e9 le processus de formation, mais ne l’a pas interrompu. Bien au contraire : \u00ab\u00a0En temps normal, les managers francophones suivent des formations \u00e0 Paris, et les n\u00e9erlandophones \u00e0 Amsterdam. Cela n’a pas \u00e9t\u00e9 possible pendant la pand\u00e9mie. Toutefois, nous avons donn\u00e9 davantage de formations : de nombreux employ\u00e9s ont suivi les cours en ligne. C\u2019\u00e9tait plus facile pour eux puisqu\u2019ils ne devaient pas partir \u00e0 l’\u00e9tranger.\u00a0\u00bb<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Formations coronavirus<\/span><\/h2>\n

La crise du coronavirus a contraint l’entreprise \u00e0 r\u00e9agir rapidement : \u00ab\u00a0En mars, nous avons d\u00e9cid\u00e9 de fermer volontairement nos restaurants. Nous voulions absolument revoir nos proc\u00e9dures de s\u00e9curit\u00e9, qui \u00e9taient d\u00e9j\u00e0 tr\u00e8s strictes, afin de nous assurer que nos collaborateurs puissent travailler en toute s\u00e9curit\u00e9. Lorsque nous avons rouvert avec McDrive, le takeaway et les livraisons, nous avons d\u00e9ploy\u00e9 un effectif r\u00e9duit sur place et propos\u00e9 un menu limit\u00e9, pour assurer la distanciation sociale et accueillir les clients en toute s\u00e9curit\u00e9. Notre personnel a re\u00e7u une formation sp\u00e9cifique pour travailler dans ces conditions.\u00a0\u00bb
\n\u00a0<\/span><\/p>\n

Et cette strat\u00e9gie a ind\u00e9niablement pay\u00e9 : aucun restaurant McDonald’s n’a \u00e9t\u00e9 un foyer de contamination. Au total, une centaine d’employ\u00e9s ont \u00e9t\u00e9 contamin\u00e9s l\u2019ann\u00e9e derni\u00e8re, mais le virus ne s\u2019est jamais propag\u00e9. \u00ab\u00a0Nos employ\u00e9s n’ont jamais contract\u00e9 le virus sur leur lieu de travail, et il ont transpos\u00e9 les mesures qu’ils ont apprises au travail dans leur vie priv\u00e9e.\u00a0\u00bb<\/span><\/p>\n

\u00a0<\/span><\/p>\n

McDonald’s, HEMA, Decathlon et Colora, de grandes sources d’inspiration<\/span><\/h2>\n

Comment McDonalds investit dans une formation approfondie et quel a \u00e9t\u00e9 l\u2019impact de la crise du coronavirus sur la cha\u00eene de restaurants, c\u2019est ce que nous expliquera Kristel Muls lors du RetailDetail People Congress le jeudi 25 f\u00e9vrier, un \u00e9v\u00e9nement 100\u00a0% num\u00e9rique et donc totalement corona-proof. Carla Velghe de\u00a0HEMA<\/strong>, Koen Tengrootenhuysen de\u00a0Decathlon<\/strong> et Toon Bossuyt de Colora<\/strong> seront \u00e9galement pr\u00e9sents le matin pour partager leurs r\u00e9cits inspirants. Un rendez-vous \u00e0 ne pas manquer !\u00a0Cliquez sur ce lien pour obtenir de plus amples informations sur le programme et commander vos tickets pour le livestream<\/a>. \u00c0 bient\u00f4t\u00a0!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Un solide programme de formation permet de d\u00e9marrer chez\u00a0McDonald’s pour avancer sur le march\u00e9 du travail. La pand\u00e9mie n’y a pas mis un frein ; au contraire, le nombre d\u2019heures de formation a augment\u00e9. \u00a0 Tremplin \u00ab\u00a0Les gens voient McDonald’s comme une entreprise de hamburgers, mais nous sommes avant tout une entreprise humaine, qui veut […]<\/p>\n","protected":false},"author":1,"featured_media":46768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nPourquoi McDonald's est un vivier de talents pour le commerce de d\u00e9tail - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Un solide programme de formation permet de d\u00e9marrer chez McDonald's pour avancer sur le march\u00e9 du travail. 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