{"id":46865,"date":"2021-02-24T12:50:43","date_gmt":"2021-02-24T12:50:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/le-fabricant-de-dettol-enregistre-une-annee-record\/"},"modified":"2021-02-24T12:50:43","modified_gmt":"2021-02-24T12:50:43","slug":"le-fabricant-de-dettol-enregistre-une-annee-record","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/le-fabricant-de-dettol-enregistre-une-annee-record\/","title":{"rendered":"Le fabricant de Dettol a enregistr\u00e9 une ann\u00e9e record"},"content":{"rendered":"<p>L&rsquo;ann\u00e9e derni\u00e8re, <strong>Reckitt Benckiser<\/strong> a enregistr\u00e9 une croissance de chiffre d\u2019affaires in\u00e9dite gr\u00e2ce \u00e0 <strong>Dettol <\/strong>et au coronavirus. Le groupe se penche maintenant sur la r\u00e9vision de son portefeuille de marques pour rester sur cette lanc\u00e9e : <strong>Scholl <\/strong>est mis \u00e0 la porte.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Dettol est devenue une marque mondiale<\/h2>\n<p>Les produits nettoyants d\u00e9sinfectants ont connu une ann\u00e9e record, tout comme le fabricant de produis de grande consommation Reckitt Benckiser. Le groupe, qui fabrique notamment Dettol et Lysol, a enregistr\u00e9 un chiffre d\u2019affaires de 14 milliards de livres (16,3 milliards d\u2019euros), soit une croissance comparable de 11,8%. Il s\u2019agit de <a href=\"https:\/\/www.ft.com\/content\/3ac2f820-e089-44e6-a9b3-37b5a9079363\" target=\"_blank\" rel=\"noopener\">la plus forte augmentation depuis la cr\u00e9ation<\/a> du groupe fusionn\u00e9 en 1999, rapporte le Financial Times.<\/p>\n<p>\nLes ventes de produits nettoyants ont progress\u00e9 de 20%, principalement parce que la soci\u00e9t\u00e9 a introduit Dettol et Lysol sur 41 nouveaux march\u00e9s pendant la pand\u00e9mie, mais d&rsquo;autres cat\u00e9gories ont \u00e9galement eu du succ\u00e8s. Par exemple, les ventes du compl\u00e9ment booster d&rsquo;immunit\u00e9 Airborne ont plus que doubl\u00e9.<\/p>\n<p>\u00a0<\/p>\n<h2>Qu&rsquo;en sera-t-il apr\u00e8s la pand\u00e9mie ?\u00a0<\/h2>\n<p>Reste \u00e0 savoir ce que l\u2019avenir r\u00e9servera au fabricant, qui d\u00e9tient \u00e9galement les analg\u00e9siques Nurofen et les pr\u00e9servatifs Durex, apr\u00e8s la pand\u00e9mie de coronavirus. Comme de nombreux analystes et investisseurs, le groupe pr\u00e9voit une certaine normalisation : Reckitt Benckiser table sur une croissance du chiffre d\u2019affaires modeste de 0 \u00e0 2 % en 2021, car il sera difficile de faire mieux que les chiffres records de l&rsquo;ann\u00e9e derni\u00e8re.<\/p>\n<p>\nAvant la pand\u00e9mie, le groupe \u00e9tait depuis plusieurs ann\u00e9es confront\u00e9 \u00e0 une croissance lente et de difficult\u00e9s op\u00e9rationnelles. Le nouveau PDG, Laxman Narasimhan, veut d\u00e9sormais inverser la vapeur et consid\u00e8re 2020 comme un tournant. Le PDG veut saisir l&rsquo;occasion de r\u00e9organiser les op\u00e9rations et dit prendre des \u00ab\u00a0mesures d\u00e9cisives\u00a0\u00bb.<\/p>\n<p>\u00a0<\/p>\n<h2>Au revoir Scholl, bonjour Biofreeze<\/h2>\n<p>La soci\u00e9t\u00e9 a d\u2019ores et d\u00e9j\u00e0 annonc\u00e9 une r\u00e9vision strat\u00e9gique de ses activit\u00e9s d&rsquo;alimentation pour b\u00e9b\u00e9s en Chine. En 2020, le groupe a d\u00fb amortir jusqu&rsquo;\u00e0 985 millions de livres sterling pour cette branche. Reckitt Benckiser vend \u00e9galement la marque de produis de soin pour les pieds Scholl au groupe de capital-investissement <strong>Yellow Wood Partners<\/strong>.<\/p>\n<p>\nPar contre, le fabricant de Dettol \u00e9largit son portefeuille avec la marque d&rsquo;antalgiques Biofreeze et les produits d&rsquo;hygi\u00e8ne f\u00e9minine de Queen V. Parall\u00e8lement, le groupe se concentre \u00e9galement sur les activit\u00e9s B2B, notamment avec des contrats de d\u00e9sinfection du c\u00e9l\u00e8bre stade de Wembley. \u00a0\u00ab\u00a02021 devrait \u00eatre une ann\u00e9e d\u2019avanc\u00e9es strat\u00e9giques et nous sommes convaincus que nous atteindrons nos objectifs \u00e0 moyen terme\u00a0\u00bb, conclut Narasimhan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;ann\u00e9e derni\u00e8re, Reckitt Benckiser a enregistr\u00e9 une croissance de chiffre d\u2019affaires in\u00e9dite gr\u00e2ce \u00e0 Dettol et au coronavirus. Le groupe se penche maintenant sur la r\u00e9vision de son portefeuille de marques pour rester sur cette lanc\u00e9e : Scholl est mis \u00e0 la porte. \u00a0 Dettol est devenue une marque mondiale Les produits nettoyants d\u00e9sinfectants ont [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le fabricant de Dettol a enregistr\u00e9 une ann\u00e9e record - RetailDetail 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