{"id":46980,"date":"2021-03-01T13:49:56","date_gmt":"2021-03-01T13:49:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/fiets-devient-bike-republic-2\/"},"modified":"2021-03-01T13:49:56","modified_gmt":"2021-03-01T13:49:56","slug":"fiets-devient-bike-republic-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/fiets-devient-bike-republic-2\/","title":{"rendered":"Fiets! devient Bike Republic"},"content":{"rendered":"<p><span style=\"background-color:white\">Le 6 mars,\u00a0<strong>Fiets !<\/strong>, qui fait partie de <strong>Colruyt Group<\/strong> depuis 2019, sera rebaptis\u00e9\u00a0<strong>Bike Republic<\/strong>. Ce changement de nom marque une nouvelle \u00e9tape dans la strat\u00e9gie de croissance de la cha\u00eene de v\u00e9los dans toute la Belgique.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Un service complet<\/span><\/h2>\n<p><span style=\"background-color:white\">Le nouveau nom va \u00e9galement de pair avec une r\u00e9interpr\u00e9tation et un relooking des magasins. Bike Republic veut se positionner comme un v\u00e9ritable \u00ab\u00a0compagnon de route\u00a0\u00bb pour ses clients et mise donc davantage sur le service, le savoir-faire et l&rsquo;accessibilit\u00e9. Cela se traduit par l\u2019extension de l\u2019offre en magasin, mais \u00e9galement en ligne sur <a href=\"https:\/\/www.bikerepublic.be\/\" target=\"_blank\" rel=\"noopener\">bikerepublic.be<\/a>. Le site web int\u00e8gre \u00e9galement une fonctionnalit\u00e9 de rendez-vous en ligne, un outil de dimensionnement et une fonction de recherche de v\u00e9lo. En outre, la cha\u00eene propose des services d\u2019assistance en cas de probl\u00e8me technique, d\u2019entretien ou d\u2019assurance pour v\u00e9lo.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0Le choix du nom Bike Republic a \u00e9t\u00e9 m\u00fbrement r\u00e9fl\u00e9chi\u00a0\u00bb, d\u00e9clare le directeur g\u00e9n\u00e9ral, Wim Teerlynck. \u00ab\u00a0Bike Republic parle tant aux n\u00e9erlandophones qu\u2019aux francophones. Bike pour symboliser le produit, toujours au c\u0153ur de nos activit\u00e9s. Republic pour symboliser l\u2019appartenance, la communaut\u00e9 autour de l&rsquo;exp\u00e9rience et des plaisirs du cyclisme. Ainsi, Bike Republic est un v\u00e9ritable compagnon de route pour les clients priv\u00e9s et B2B.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Nouveaux magasins<\/span><\/h2>\n<p><span style=\"background-color:white\">Le rebranding des magasins sera officiel d\u00e8s le 6 mars. Ces prochaines semaines, deux nouveaux magasins ouvriront leurs portes \u00e0 Dilbeek (Robert Dansaertlaan 9b) et \u00e0 Audenarde (Westerring 41). Le magasin actuellement situ\u00e9 \u00e0 Kuurne d\u00e9m\u00e9nagera sur la Ringlaan. Ces trois succursales sont les premi\u00e8res \u00e0 d\u00e9ployer le nouveau concept. Les autres magasins suivront progressivement.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">En comptant les deux nouveaux magasins, la cha\u00eene de v\u00e9los de Colruyt Group compte 16 points de vente. Bike Republic veut doubler ce nombre dans les prochaines ann\u00e9es et a \u00e9galement des vues sur Bruxelles et la Wallonie. Actuellement, tous ses magasins se trouvent en Flandre.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 6 mars,\u00a0Fiets !, qui fait partie de Colruyt Group depuis 2019, sera rebaptis\u00e9\u00a0Bike Republic. Ce changement de nom marque une nouvelle \u00e9tape dans la strat\u00e9gie de croissance de la cha\u00eene de v\u00e9los dans toute la Belgique. \u00a0 Un service complet Le nouveau nom va \u00e9galement de pair avec une r\u00e9interpr\u00e9tation et un relooking des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fiets! devient Bike Republic - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le 6 mars, Fiets !, qui fait partie de Colruyt Group depuis 2019, sera rebaptis\u00e9 Bike Republic. 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