{"id":47198,"date":"2021-03-09T16:41:27","date_gmt":"2021-03-09T16:41:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-importe-leco-score-francais-en-belgique\/"},"modified":"2021-03-09T16:41:27","modified_gmt":"2021-03-09T16:41:27","slug":"colruyt-importe-leco-score-francais-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-importe-leco-score-francais-en-belgique\/","title":{"rendered":"Colruyt importe l\u2019\u00c9co-Score fran\u00e7ais en Belgique"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Colruyt Group<\/strong>\u00a0lance une variante du Nutri-Score\u00a0: l\u2019\u00c9co-Score doit aider les clients \u00e0 faire des choix durables et responsables. Il peut d\u00e9j\u00e0 \u00eatre consult\u00e9 pour 2 500 articles Boni Selection et autres produits de marque de distributeur dans l\u2019application SmartWithFood.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Des codes couleur simples<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00ab\u00a0Les gens veulent des informations simples et pertinentes.\u00a0 S\u2019ils veulent savoir si un produit est sain et en conna\u00eetre les valeurs nutritionnelles, leur questionnement va \u00e9galement au-del\u00e0\u00a0: selon diverses \u00e9tudes de march\u00e9, les clients se posent des questions quant \u00e0 l\u2019incidence environnementale des produits qu\u2019ils consomment.\u00a0 Il nous appartient, en tant que distributeur, de les aider \u00e0 y voir clair, en commen\u00e7ant par nos produits de marques propres\u00a0\u00bb, a d\u00e9clar\u00e9 Stefan Goethaert, responsable du projet \u00c9co-Score au sein du groupe Colruyt. Le d\u00e9taillant adopte\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/un-nouvel-%C3%A9co-score-montre-l%E2%80%99impact-des-aliments-sur-l%E2%80%99environnement\">une m\u00e9thodologie fran\u00e7aise d\u00e9velopp\u00e9e r\u00e9cemment<\/a> qui b\u00e9n\u00e9ficie \u00e9galement du soutien des autorit\u00e9s fran\u00e7aises.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Et ce n\u2019est pas un hasard si l\u2019Eco-Score ressemble beaucoup au c\u00e9l\u00e8bre Nutri-Score, qui indique les qualit\u00e9s nutritionnelles d\u2019un produit alimentaire. Les cinq \u00e9tiquettes de A (vert) \u00e0 E (rouge) fournissent imm\u00e9diatement aux acheteurs des informations sur l\u2019impact environnemental d\u2019un produit alimentaire et leur permettent de comparer diff\u00e9rents produits. Ces deux scores s\u2019inscrivent parfaitement dans le programme \u00ab\u00a0pas \u00e0 pas\u00a0\u00bb du Colruyt Group par lequel le distributeur s\u2019est engag\u00e9 \u00e0 aider les consommateurs \u00e0 consommer en plus grande connaissance de cause.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Am\u00e9liorer les scores environnementaux<\/span><\/h2>\n<p><span style=\"background-color:white\">L\u2019\u00c9co-Score est calcul\u00e9 \u00e0 l\u2019aide d\u2019une m\u00e9thodologie solide provenant de France. Le label est bas\u00e9 sur des facteurs qui ont un impact environnemental tout au long du cycle de vie d\u2019un produit\u00a0: des mati\u00e8res premi\u00e8res et de l\u2019agriculture \u00e0 l\u2019utilisation et aux d\u00e9chets ou au recyclage, en passant par la transformation et le transport. L\u2019\u00c9co-Score inclut \u00e9galement des bonus ou des malus selon les labels de durabilit\u00e9, l\u2019emballage, l\u2019origine et l\u2019impact sur la biodiversit\u00e9 des diff\u00e9rents produits. Des exemples ? Les pommes de terre grenailles obtiennent un \u00c9co-Score A, comme le yaourt maigre et le basilic. Le miel liquide et les \u0153ufs d\u00e9crochent un B. L\u2019huile d\u2019olive extra vierge doit se contenter d\u2019un C, le chocolat noir et les blancs de poulet d\u2019un D et le saumon fum\u00e9 et le caf\u00e9 moulu d\u2019un E.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les clients peuvent d\u00e9j\u00e0 trouver les \u00c9co-Scores de quelque 2 500 produits Boni Selection et autres produits de marque propre dans l\u2019application SmartWithFood. Il suffit de scanner le code-barres du produit pour afficher le score. L\u2019\u00c9co-Score sera ensuite ajout\u00e9 aux applications Xtra, MyColruyt et Collect&amp;Go. Colruyt Group compte \u00e9galement mettre \u00e0 disposition les scores de produits des marques nationales dans le courant de l\u2019ann\u00e9e et ajouter progressivement le label sur l\u2019emballage des produits alimentaires Boni Selection en 2022. La m\u00e9thode de mesure doit \u00e9galement aider le d\u00e9taillant \u00e0 r\u00e9aliser son ambition d\u2019am\u00e9liorer le score environnemental de ses produits de marques propres.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/sites\/default\/files\/Eco-Score%20Colruyt.JPG\" style=\"height:396px;width:650px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt Group\u00a0lance une variante du Nutri-Score\u00a0: l\u2019\u00c9co-Score doit aider les clients \u00e0 faire des choix durables et responsables. Il peut d\u00e9j\u00e0 \u00eatre consult\u00e9 pour 2 500 articles Boni Selection et autres produits de marque de distributeur dans l\u2019application SmartWithFood. \u00a0 Des codes couleur simples \u00ab\u00a0Les gens veulent des informations simples et pertinentes.\u00a0 S\u2019ils veulent savoir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt importe l\u2019\u00c9co-Score 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