{"id":47251,"date":"2021-03-11T12:57:56","date_gmt":"2021-03-11T12:57:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/la-crise-du-coronavirus-plonge-hugo-boss-dans-le-rouge\/"},"modified":"2021-03-11T12:57:56","modified_gmt":"2021-03-11T12:57:56","slug":"la-crise-du-coronavirus-plonge-hugo-boss-dans-le-rouge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-crise-du-coronavirus-plonge-hugo-boss-dans-le-rouge\/","title":{"rendered":"La crise du coronavirus plonge Hugo Boss dans le rouge"},"content":{"rendered":"<p><span style=\"background-color:white\">Comme bon nombre d\u2019entreprises de mode,\u00a0<strong>Hugo Boss<\/strong>\u00a0a subi de plein fouet les r\u00e9percussions de la pand\u00e9mie de coronavirus l&rsquo;ann\u00e9e derni\u00e8re. La marque pr\u00e9voit une am\u00e9lioration au second semestre 2021, mais ne table pas encore sur des chiffres concrets.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Perte<\/span><\/h2>\n<p><span style=\"background-color:white\">En raison des fermetures temporaires des magasins et des vastes restrictions de voyage \u00e0 l\u2019\u00e9chelle internationale, le groupe allemand a vu son chiffre d&rsquo;affaires chuter de pas moins de 31%, descendant \u00e0 1,95 milliard d&rsquo;euros. Cela explique en partie la lourde perte enregistr\u00e9e par Hugo Boss \u00e0 la fin de l\u2019ann\u00e9e : le b\u00e9n\u00e9fice d&rsquo;exploitation est descendu \u00e0 236 millions d&rsquo;euros en-dessous de z\u00e9ro, contre un\u00a0<a href=\"https:\/\/www.wiwo.de\/unternehmen\/handel\/modekonzern-coronakrise-brockt-hugo-boss-rote-zahlen-ein\/26995170.html\" target=\"_blank\" rel=\"noopener\">b\u00e9n\u00e9fice de 344 millions d&rsquo;euros en 2019<\/a>, rapporte WirtschaftsWoche.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les ventes en ligne de Hugo Boss ont enregistr\u00e9 une forte croissance, avec une augmentation du chiffre d\u2019affaires de pr\u00e8s de 50%. Ainsi, la soci\u00e9t\u00e9 a pour la premi\u00e8re fois g\u00e9n\u00e9r\u00e9 plus de 200 millions d&rsquo;euros de chiffre d\u2019affaires gr\u00e2ce au commerce \u00e9lectronique. La boutique en ligne a \u00e9t\u00e9 ouverte \u00e0 32 march\u00e9s suppl\u00e9mentaires. Toutefois, par rapport \u00e0 d&rsquo;autres grandes marques de mode comme <strong>Mango<\/strong>, la part des ventes en ligne sur le total des ventes reste limit\u00e9e.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Num\u00e9risation et efficacit\u00e9<\/span><\/h2>\n<p><span style=\"background-color:white\">Hugo Boss affirme \u00eatre parvenu \u00e0 augmenter l&rsquo;efficacit\u00e9 et la flexibilit\u00e9 de ses processus op\u00e9rationnels gr\u00e2ce \u00e0 l\u2019approfondissement de la num\u00e9risation. Plus de la moiti\u00e9 des produits passent d\u00e9sormais par le num\u00e9rique, ce qui permet de continuellement r\u00e9duire les d\u00e9lais d&rsquo;ex\u00e9cution.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0Une \u00e9tape importante \u00e0 cet \u00e9gard est notre collection de v\u00eatements d\u00e9contract\u00e9s Boss qui sera lanc\u00e9e cet \u00e9t\u00e9, enti\u00e8rement d\u00e9velopp\u00e9e gr\u00e2ce au num\u00e9rique \u00bb, d\u00e9clare un porte-parole. \u00ab\u00a0Il n\u2019a fallu que huit semaines pour la d\u00e9velopper, ce qui d\u00e9montre ind\u00e9niablement que la num\u00e9risation nous permet de r\u00e9pondre beaucoup plus rapidement aux tendances du march\u00e9, et donc de mieux r\u00e9pondre aux attentes de nos clients.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Quant \u00e0 une r\u00e9elle relance apr\u00e8s les confinements li\u00e9s au coronavirus, Hugo Boss ne l\u2019attend qu\u2019au second semestre, au cours duquel l\u2019entreprise pr\u00e9voit une \u00ab\u00a0am\u00e9lioration significative\u00a0\u00bb du chiffre d\u2019affaires et du r\u00e9sultat.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comme bon nombre d\u2019entreprises de mode,\u00a0Hugo Boss\u00a0a subi de plein fouet les r\u00e9percussions de la pand\u00e9mie de coronavirus l&rsquo;ann\u00e9e derni\u00e8re. La marque pr\u00e9voit une am\u00e9lioration au second semestre 2021, mais ne table pas encore sur des chiffres concrets. \u00a0 Perte En raison des fermetures temporaires des magasins et des vastes restrictions de voyage \u00e0 l\u2019\u00e9chelle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47251","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La crise du coronavirus plonge Hugo Boss dans le rouge - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Comme bon nombre d\u2019entreprises de mode, Hugo Boss a subi de plein fouet les r\u00e9percussions de la pand\u00e9mie de coronavirus l&#039;ann\u00e9e derni\u00e8re. 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