{"id":47253,"date":"2021-03-11T14:29:43","date_gmt":"2021-03-11T14:29:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/les-benefices-de-prada-perdent-93-malgre-une-forte-reprise\/"},"modified":"2021-03-11T14:29:43","modified_gmt":"2021-03-11T14:29:43","slug":"les-benefices-de-prada-perdent-93-malgre-une-forte-reprise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/les-benefices-de-prada-perdent-93-malgre-une-forte-reprise\/","title":{"rendered":"Les b\u00e9n\u00e9fices de Prada chutent de 93% malgr\u00e9 une forte reprise"},"content":{"rendered":"<p><span style=\"background-color:white\">La maison de mode italienne\u00a0<strong>Prada<\/strong>\u00a0a presque vu ses b\u00e9n\u00e9fices partir en fum\u00e9e \u00e0 cause du coronavirus. Toutefois, le groupe ne baisse pas les bras, car la reprise avait d\u00e9j\u00e0 commenc\u00e9 au second semestre.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">18% des magasins ferm\u00e9s<\/span><\/h2>\n<p><span style=\"background-color:white\">Les recettes du groupe de luxe ont chut\u00e9 de pr\u00e8s de 25% l\u2019ann\u00e9e derni\u00e8re, descendant \u00e0 2,42 milliards d\u2019euros. Le premier semestre a \u00e9t\u00e9 particuli\u00e8rement d\u00e9vastateur (-32%), avec toutefois une nette reprise au second semestre, limitant la perte de chiffre d&rsquo;affaires \u00e0 6%. Au mois de d\u00e9cembre, malgr\u00e9 de nouveaux confinements dans plusieurs pays, le groupe a m\u00eame enregistr\u00e9 une croissance par rapport \u00e0 la m\u00eame p\u00e9riode de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. Sur l\u2019ensemble de l\u2019ann\u00e9e, en moyenne, 18% des magasins sont rest\u00e9s ferm\u00e9s en raison de la pand\u00e9mie.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le b\u00e9n\u00e9fice d\u2019exploitation a perdu 93%, descendant \u00e0 20 millions d\u2019euros. Au premier semestre,\u00a0<a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2021\/03\/prada-posts-93-drop-in-profits-as-covid-19-batters-sales\/\" target=\"_blank\" rel=\"noopener\">les pertes op\u00e9rationnelles se sont \u00e9lev\u00e9es \u00e0 196 millions d\u2019euros<\/a>, mais le groupe a enregistr\u00e9 un r\u00e9sultat d&rsquo;exploitation positif de 216 millions d&rsquo;euros au second semestre, rapporte Retail Gazette.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Strat\u00e9gie adapt\u00e9e<\/span><\/h2>\n<p><span style=\"background-color:white\">Selon Prada, la pand\u00e9mie a acc\u00e9l\u00e9r\u00e9 sa transformation num\u00e9rique et sa strat\u00e9gie omnicanale : les ventes en ligne ont tripl\u00e9 par rapport \u00e0 2019 et \u00ab\u00a0la marque a gagn\u00e9 en pertinence dans le monde num\u00e9rique.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Prada a revu son programme d&rsquo;investissement au cours de l&rsquo;ann\u00e9e, en donnant la priorit\u00e9 aux projets strat\u00e9giques cl\u00e9s. Certaines initiatives marketing ont \u00e9t\u00e9 annul\u00e9es ou report\u00e9es, sans compromettre la visibilit\u00e9 de la marque. La r\u00e9ouverture des magasins dans les diff\u00e9rents pays a \u00e9t\u00e9 accompagn\u00e9e de boutiques \u00e9ph\u00e9m\u00e8res, soutenues par une strat\u00e9gie de communication sp\u00e9cifique.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La maison de mode italienne\u00a0Prada\u00a0a presque vu ses b\u00e9n\u00e9fices partir en fum\u00e9e \u00e0 cause du coronavirus. Toutefois, le groupe ne baisse pas les bras, car la reprise avait d\u00e9j\u00e0 commenc\u00e9 au second semestre. \u00a0 18% des magasins ferm\u00e9s Les recettes du groupe de luxe ont chut\u00e9 de pr\u00e8s de 25% l\u2019ann\u00e9e derni\u00e8re, descendant \u00e0 2,42 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47253","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les b\u00e9n\u00e9fices de Prada chutent de 93% malgr\u00e9 une forte reprise - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La maison de mode italienne Prada a presque vu ses b\u00e9n\u00e9fices partir en fum\u00e9e \u00e0 cause du coronavirus. 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