{"id":47342,"date":"2021-03-16T08:43:41","date_gmt":"2021-03-16T08:43:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/leonidas-redoute-des-fermetures-de-magasin\/"},"modified":"2021-03-16T08:43:41","modified_gmt":"2021-03-16T08:43:41","slug":"leonidas-redoute-des-fermetures-de-magasin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/leonidas-redoute-des-fermetures-de-magasin\/","title":{"rendered":"Leonidas redoute des fermetures de magasin"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Leonidas<\/strong>\u00a0souffre des r\u00e9percussions de la crise du coronavirus. Plus qu\u2019aucun autre, le chocolatier d\u00e9pend des touristes, et ceux-ci ne sont pas pr\u00e8s de revenir. \u00ab\u00a05 \u00e0 10% de nos magasins sont sur liste rouge\u00a0\u00bb, peut-on lire.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Touristes d\u00e9sesp\u00e9r\u00e9ment absents<\/span><\/h2>\n<p><span style=\"background-color:white\">Le chocolatier gr\u00e9co-belge compte environ 1 300 boutiques dans le monde, dont 400 en Belgique. Ce sont surtout les magasins situ\u00e9s dans les zones touristiques et dans les a\u00e9roports qui rencontrent encore d\u2019importantes difficult\u00e9s. \u00ab\u00a0Certains magasins\u00a0<a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/een-op-de-tien-leonidas-winkels-met-sluiting-bedreigd\/10291311.html\" target=\"_blank\" rel=\"noopener\">vendent encore 80% de moins qu\u2019en temps normal<\/a> \u00bb, indique le PDG, Philippe de Selliers, dans De Tijd. \u00c0 Bruges, certains magasins ont \u00e9t\u00e9 ferm\u00e9s temporairement. \u00ab\u00a0Le <em>travel retail<\/em>\u00a0est mort. Dans ce secteur, les ventes ont perdu 90% par rapport \u00e0 leur niveau normal.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Or, ce sont justement les boutiques des a\u00e9roports qui co\u00fbtent le plus cher \u00e0 la soci\u00e9t\u00e9 de pralines, en raison des loyers \u00e9lev\u00e9s. Si le tourisme n\u2019est pas rapidement relanc\u00e9, des dizaines de magasins pourraient bien fermer leurs portes, indique De Selliers.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">E-commerce<\/span><\/h2>\n<p><span style=\"background-color:white\">Pour l&rsquo;exercice financier en cours, qui se termine en juin, le PDG pr\u00e9voit une baisse de chiffre d\u2019affaires de 20%. Si les d\u00e9g\u00e2ts restent quelque peu limit\u00e9s, c\u2019est gr\u00e2ce aux magasins des villes non touristiques. \u00ab\u00a0Pour cette ann\u00e9e, nous tablons sur 80 millions d&rsquo;euros de chiffre d&rsquo;affaires et, comme pour l&rsquo;exercice pr\u00e9c\u00e9dent, nous serons rentables. M\u00eame si nous avons perdu quelque 8 millions d&rsquo;euros de b\u00e9n\u00e9fice brut d&rsquo;exploitation (ebitda) l&rsquo;ann\u00e9e derni\u00e8re.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Juste apr\u00e8s la flamb\u00e9e de la crise, il y a un an, Leonidas avait perdu 80 \u00e0 90% de son chiffre d&rsquo;affaires. La soci\u00e9t\u00e9 avait fait don de cinq millions d&rsquo;\u0153ufs de P\u00e2ques aux h\u00f4pitaux, mais avait \u00e9galement d\u00fb d\u00e9truire une quantit\u00e9 astronomique de chocolat.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le deuxi\u00e8me confinement est moins d\u00e9vastateur : le chiffre d\u2019affaires de l&rsquo;entreprise a recul\u00e9 d\u2019environ un tiers. Aujourd&rsquo;hui, Leonidas est mieux pr\u00e9par\u00e9, et le deuxi\u00e8me confinement est moins s\u00e9v\u00e8re, explique le PDG. En outre, le fabricant de pralines tire actuellement 1 \u00e0 2% de son\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/leonidas-apprend-%C3%A0-vendre-en-ligne-gr%C3%A2ce-au-coronavirus\" target=\"_blank\" rel=\"noopener\">chiffre d&rsquo;affaires des ventes en ligne<\/a>. \u00ab\u00a0Au cours des 5 prochaines ann\u00e9es, cette part devrait s\u2019\u00e9lever \u00e0 5%. Nous n&rsquo;atteindrons probablement jamais les 30%. La plupart des clients veulent voir et sentir l&rsquo;odeur des pralines.\u00a0\u00bb<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leonidas\u00a0souffre des r\u00e9percussions de la crise du coronavirus. Plus qu\u2019aucun autre, le chocolatier d\u00e9pend des touristes, et ceux-ci ne sont pas pr\u00e8s de revenir. \u00ab\u00a05 \u00e0 10% de nos magasins sont sur liste rouge\u00a0\u00bb, peut-on lire. \u00a0 Touristes d\u00e9sesp\u00e9r\u00e9ment absents Le chocolatier gr\u00e9co-belge compte environ 1 300 boutiques dans le monde, dont 400 en Belgique. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leonidas redoute des fermetures de magasin - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La crise du coronavirus frappe Leonidas de plein fouet : les touristes, \u00e0 l\u2019origine d&#039;une part importante des revenus suppl\u00e9mentaires, restent d\u00e9sesp\u00e9r\u00e9ment absents. 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