{"id":47346,"date":"2021-03-16T09:17:26","date_gmt":"2021-03-16T09:17:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/picnic-et-cora-unissent-leurs-forces\/"},"modified":"2021-03-16T09:17:26","modified_gmt":"2021-03-16T09:17:26","slug":"picnic-et-cora-unissent-leurs-forces","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-et-cora-unissent-leurs-forces\/","title":{"rendered":"Picnic et Cora unissent leurs forces"},"content":{"rendered":"<p><span style=\"background-color:white\">D\u2019ici trois \u00e0 quatre semaines, le supermarch\u00e9 en ligne hollandais\u00a0<strong>Picnic<\/strong>\u00a0proposera un service de livraison des courses \u00e0 Valenciennes, en France. Elle travaillera ainsi en partenariat avec la cha\u00eene d&rsquo;hypermarch\u00e9s\u00a0<strong>Cora<\/strong>.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Logistique<\/span><\/h2>\n<p><span style=\"background-color:white\">Contrairement \u00e0\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-se-lancera-%C3%A0-la-conqu%C3%AAte-de-la-france-cette-ann%C3%A9e\" target=\"_blank\" rel=\"noopener\">ce qui avait \u00e9t\u00e9 annonc\u00e9 pr\u00e9c\u00e9demment<\/a>, Picnic fera finalement ses d\u00e9buts en France \u00e0 Valenciennes, et non \u00e0 Lille. Un <a href=\"https:\/\/www.lsa-conso.fr\/info-lsa-picnic-pret-a-se-lancer-en-france-en-s-appuyant-sur-cora,375748\" target=\"_blank\" rel=\"noopener\">centre de distribution \u00e0 Lesquin<\/a>\u00a0serait actuellement en cours d\u2019am\u00e9nagement, rapporte LSA. Cora n&rsquo;a rien confirm\u00e9, mais indique \u00eatre en discussion avec la soci\u00e9t\u00e9 hollandaise.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">L\u2019arriv\u00e9e de Picnic en France est attendue depuis un certain temps. En effet, le supermarch\u00e9 en ligne cherche depuis un bon bout de temps d\u00e9j\u00e0 des employ\u00e9s francophones pour son si\u00e8ge social et a d\u00e9j\u00e0 cr\u00e9\u00e9 une filiale fran\u00e7aise. Depuis l&rsquo;automne dernier, les informations nutritionnelles sur les produits biologiques de marque de distributeur sont \u00e9galement disponibles, en plus du n\u00e9erlandais et de l&rsquo;allemand, en anglais et en fran\u00e7ais.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Expansion progressive<\/span><\/h2>\n<p><span style=\"background-color:white\">Comme il l&rsquo;a d\u00e9j\u00e0 fait en Allemagne, le d\u00e9taillant hollandais semble vouloir conqu\u00e9rir la France une ville apr\u00e8s l\u2019autre. Le supermarch\u00e9 en ligne a d\u00e9barqu\u00e9 en Allemagne en 2018, en commen\u00e7ant par D\u00fcsseldorf. Il s\u2019est ensuite attaqu\u00e9 aux autres villes de Rh\u00e9nanie-du-Nord-Westphalie.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Pour son approvisionnement en France, le groupe pourrait faire appel \u00e0 la soci\u00e9t\u00e9 d\u2019achat Everast, dont fait \u00e9galement partie le groupe allemand\u00a0<strong>Edeka<\/strong>. Edeka d\u00e9tient d\u2019ailleurs une participation de 35% dans Picnic Allemagne. Le patron actuel d\u2019Everest, Gianluigi Ferrari, est l\u2019ancien directeur g\u00e9n\u00e9ral du groupe d&rsquo;achat europ\u00e9en\u00a0<strong>Agecore<\/strong>\u00a0(qui comprend notamment\u00a0<strong>Intermarch\u00e9<\/strong>,\u00a0<strong>Colruyt<\/strong>\u00a0et Edeka).<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Apr\u00e8s les Pays-Bas et l&rsquo;Allemagne, la France est donc le troisi\u00e8me pays europ\u00e9en o\u00f9 op\u00e8re Picnic. Le supermarch\u00e9 en ligne op\u00e8re actuellement dans une centaine de villes en Hollande et une cinquantaine de villes en Allemagne.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u2019ici trois \u00e0 quatre semaines, le supermarch\u00e9 en ligne hollandais\u00a0Picnic\u00a0proposera un service de livraison des courses \u00e0 Valenciennes, en France. Elle travaillera ainsi en partenariat avec la cha\u00eene d&rsquo;hypermarch\u00e9s\u00a0Cora. \u00a0 Logistique Contrairement \u00e0\u00a0ce qui avait \u00e9t\u00e9 annonc\u00e9 pr\u00e9c\u00e9demment, Picnic fera finalement ses d\u00e9buts en France \u00e0 Valenciennes, et non \u00e0 Lille. Un centre de distribution [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Picnic et Cora unissent leurs forces - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"D\u2019ici trois \u00e0 quatre semaines, le supermarch\u00e9 en ligne hollandais Picnic proposera un service de livraison des courses \u00e0 Valenciennes, en France, en partenariat avec la cha\u00eene 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