{"id":47390,"date":"2021-03-17T16:10:55","date_gmt":"2021-03-17T16:10:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/el-corte-ingles-transforme-un-grand-magasin-en-centre-de-distribution-en-ligne\/"},"modified":"2021-03-17T16:10:55","modified_gmt":"2021-03-17T16:10:55","slug":"el-corte-ingles-transforme-un-grand-magasin-en-centre-de-distribution-en-ligne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/el-corte-ingles-transforme-un-grand-magasin-en-centre-de-distribution-en-ligne\/","title":{"rendered":"El Corte Ingl\u00e9s transforme un grand magasin en centre de distribution en ligne"},"content":{"rendered":"<p>\u00a0<\/p>\n<p><span style=\"background-color:white\"><strong>El Corte Ingl\u00e9s<\/strong>\u00a0transforme l\u2019un de ses grands magasins du nord de l\u2019Espagne en un centre de traitement des commandes en ligne. La cha\u00eene de grands magasins souhaite desservir l\u2019ensemble du Pays basque et investit dans la livraison de produits alimentaires.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Innovation num\u00e9rique<\/span><\/h2>\n<p><span style=\"background-color:white\">Le grand magasin El Corte Ingl\u00e9s d\u2019Eibar, dans le nord de l\u2019Espagne, cessera bient\u00f4t d\u2019op\u00e9rer comme un centre commercial classique. La cha\u00eene espagnole est en train de transformer le grand magasin en un entrep\u00f4t pour les commandes en ligne, notamment pour les produits alimentaires et les courses classiques. L\u2019emplacement est strat\u00e9gique, car il se trouve \u00e0 peu pr\u00e8s \u00e0 \u00e9quidistance des villes de Bilbao, Saint-S\u00e9bastien et Vitoria et peut donc desservir l\u2019ensemble du Pays basque.<\/span><\/p>\n<p><span style=\"background-color:white\">Ce sera le premier site transform\u00e9 dans le cadre du grand projet d\u2019innovation num\u00e9rique de la cha\u00eene de supermarch\u00e9s. El Corte Ingl\u00e9s veut investir lourdement dans l\u2019e-commerce, notamment pour l\u2019alimentation, et soumet l\u2019ensemble de son portefeuille immobilier \u00e0 un examen critique. Plusieurs magasins moins rentables \u2013 dont un \u00e0 Barcelone \u2013 seront ferm\u00e9s, tandis que des immeubles de bureaux et de centres logistiques seront vendus.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Magasin sans produits<\/span><\/h2>\n<p><span style=\"background-color:white\">Le site d\u2019Eibar, dans lequel le groupe avait pourtant investi 80 millions d\u2019euros il y a dix ans, pourra entrer en service dans les prochains mois. Il proposera 25 000 r\u00e9f\u00e9rences et fournira un\u00a0<a href=\"https:\/\/brainsre.news\/el-corte-ingles-transforma-su-gran-almacen-de-eibar-en-un-centro-de-pedidos-online\/\" target=\"_blank\" rel=\"noopener\">certain nombre de services<\/a>, rapporte le site d\u2019actualit\u00e9 Brainsre.news. Il centralisera notamment les services clients et d\u2019assistance num\u00e9rique tant pour la cha\u00eene que pour des tiers, comme l\u2019op\u00e9rateur de t\u00e9l\u00e9communications Sweno, dont El Corte Ingl\u00e9s est cofondateur.<\/span><\/p>\n<p><span style=\"background-color:white\">Mais les consommateurs pourront toujours se rendre \u00e0 l\u2019ancien supermarch\u00e9\u00a0: une partie du centre commercial deviendra un authentique \u00ab\u00a0magasin num\u00e9rique\u00a0\u00bb. Les clients n\u2019y verront donc pas les produits en tant que tels, mais pourront \u00e9plucher les catalogues en ligne, passer des commandes et consulter les assortiments physiques des grands magasins voisins.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 El Corte Ingl\u00e9s\u00a0transforme l\u2019un de ses grands magasins du nord de l\u2019Espagne en un centre de traitement des commandes en ligne. La cha\u00eene de grands magasins souhaite desservir l\u2019ensemble du Pays basque et investit dans la livraison de produits alimentaires. \u00a0 Innovation num\u00e9rique Le grand magasin El Corte Ingl\u00e9s d\u2019Eibar, dans le nord de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Corte Ingl\u00e9s transforme un grand magasin en centre de distribution en ligne - 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