{"id":47422,"date":"2021-03-19T09:59:28","date_gmt":"2021-03-19T09:59:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/nike-confronte-a-des-problemes-dapprovisionnement-aux-etats-unis\/"},"modified":"2021-03-19T09:59:28","modified_gmt":"2021-03-19T09:59:28","slug":"nike-confronte-a-des-problemes-dapprovisionnement-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-confronte-a-des-problemes-dapprovisionnement-aux-etats-unis\/","title":{"rendered":"Nike confront\u00e9 \u00e0 des probl\u00e8mes d&#039;approvisionnement aux \u00c9tats-Unis"},"content":{"rendered":"<p>Si <strong>Nike<\/strong> a enregistr\u00e9 une forte croissance de ses b\u00e9n\u00e9fices au trimestre dernier, la croissance de son chiffre d\u2019affaires a \u00e9t\u00e9 ralentie par d&rsquo;importants probl\u00e8mes de livraison aux \u00c9tats-Unis et par le maintien des fermetures de magasins en Europe.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Chiffre d\u2019affaires en de\u00e7\u00e0 des pr\u00e9visions<\/h2>\n<p>Au cours du trimestre cl\u00f4tur\u00e9 le 28 f\u00e9vrier, le chiffre d&rsquo;affaires total de Nike a atteint 10,36 milliards de dollars (8,71 milliards d&rsquo;euros), contre 10,1 milliards de dollars (8,5 milliards d\u2019euros) l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Les analystes avaient tabl\u00e9 sur environ <a href=\"https:\/\/www.cnbc.com\/2021\/03\/18\/nike-nke-q3-2021-earnings.html\" target=\"_blank\" rel=\"noopener\">11 milliards de dollars<\/a> (9,25 milliards d&rsquo;euros), rapporte CNBC.<\/p>\n<p>\u00a0<\/p>\n<p>En Am\u00e9rique du Nord, le chiffre d\u2019affaires a recul\u00e9 de 10% sur base annuelle, en raison de retards d\u2019approvisionnement. Selon la marque de sport, ces probl\u00e8mes perdurent depuis plusieurs semaines.\u00a0Les ventes aux partenaires grossistes, tels que les grands magasins et les magasins de sport, ont \u00e9galement \u00e9t\u00e9 affect\u00e9es par les retards.<\/p>\n<p>\u00a0<\/p>\n<p>En Europe, au Moyen-Orient et en Afrique, les ventes des magasins physiques ont diminu\u00e9 \u00e0 cause des fermetures et des restrictions li\u00e9es \u00e0 la pand\u00e9mie. En revanche, les ventes en ligne ont explos\u00e9, enregistrant une croissance de 60%. Environ 6 magasins Nike sur 10 sont actuellement ouverts dans ces r\u00e9gions.<\/p>\n<p>\u00a0<\/p>\n<h2>Optimisme et b\u00e9n\u00e9fice<\/h2>\n<p>Malgr\u00e9 un chiffre d&rsquo;affaires quelque peu d\u00e9cevant, le b\u00e9n\u00e9fice de Nike a consid\u00e9rablement augment\u00e9, atteignant 1,45 milliards de dollars (1,8 milliard d\u2019euros), contre 847 millions de dollars (712 millions d\u2019euros) pour la m\u00eame p\u00e9riode l\u2019ann\u00e9e derni\u00e8re.<\/p>\n<p>\u00a0<\/p>\n<p>Bien que la crise sanitaire mondiale g\u00e9n\u00e8re encore des incertitudes, Nike pense que les fermetures en Europe s&rsquo;assoupliront en avril et que les d\u00e9lais de livraison en Am\u00e9rique du Nord s&rsquo;am\u00e9lioreront progressivement pendant l\u2019ann\u00e9e. Sur l\u2019ensemble de l\u2019exercice financier, le groupe de sport pr\u00e9voit une croissance de chiffre d\u2019affaires de 13 \u00e0 16%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si Nike a enregistr\u00e9 une forte croissance de ses b\u00e9n\u00e9fices au trimestre dernier, la croissance de son chiffre d\u2019affaires a \u00e9t\u00e9 ralentie par d&rsquo;importants probl\u00e8mes de livraison aux \u00c9tats-Unis et par le maintien des fermetures de magasins en Europe. \u00a0 Chiffre d\u2019affaires en de\u00e7\u00e0 des pr\u00e9visions Au cours du trimestre cl\u00f4tur\u00e9 le 28 f\u00e9vrier, le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47422","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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