{"id":47527,"date":"2021-03-25T06:23:53","date_gmt":"2021-03-25T06:23:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-repond-a-bolcom-et-amazon-avec-des-offres-de-volume-en-ligne\/"},"modified":"2021-03-25T06:23:53","modified_gmt":"2021-03-25T06:23:53","slug":"colruyt-repond-a-bolcom-et-amazon-avec-des-offres-de-volume-en-ligne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-repond-a-bolcom-et-amazon-avec-des-offres-de-volume-en-ligne\/","title":{"rendered":"Colruyt r\u00e9pond \u00e0 bol.com et Amazon avec des promotions en ligne pour des achats en grande quantit\u00e9"},"content":{"rendered":"<p><strong>Colruyt Group<\/strong> lance aujourd\u2019hui sa nouvelle plate-forme en ligne Deals!, qui propose des promotions importantes sur une s\u00e9lection variable d\u2019articles de marques A. Jusqu\u2019\u00e0 pr\u00e9sent, de telles offres \u00e9taient essentiellement disponibles sur des boutiques en ligne \u00e9trang\u00e8res.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<p><strong>Dans la limite des stocks disponibles<\/strong><\/p>\n<p>La nouvelle plateforme, propos\u00e9e par le biais du service de courses en ligne Collect&amp;Go, s\u2019ajoute aux offres promotionnelles existantes des diff\u00e9rentes enseignes du groupe Colruyt, indique le d\u00e9taillant. \u00ab\u2009Ces derni\u00e8res ann\u00e9es, nous avons pu constater qu\u2019un nombre croissant de clients font leurs courses hebdomadaires en ligne, mais aussi que certains sont pr\u00eats \u00e0 acheter certains articles en grandes quantit\u00e9s s\u2019ils b\u00e9n\u00e9ficient de r\u00e9ductions substantielles\u2009\u00bb, explique Tom Deprater, responsable de Collect&amp;Go.<\/p>\n<p>Sur Deals!, les clients trouveront chaque semaine de nouvelles promotions pour des achats en grandes quantit\u00e9s d\u2019aliments pour animaux, de produits de soin et d\u2019entretien, de d\u00e9tergents, d\u2019articles de papeterie et de produits pour b\u00e9b\u00e9s. \u00ab\u2009Prenez par exemple notre offre sur les tablettes de lave-vaisselle Dreft Platinum. Un client qui ach\u00e8te 8 paquets de 56 tablettes paiera 66,95 euros au lieu de 182,83 euros. Soit une r\u00e9duction consid\u00e9rable de 63%, ou encore 14 cents par tablette\u2009\u00bb, poursuit Tom Deprater. Toutes ces promotions concernent des produits de marques A dot\u00e9s par exemple d\u2019un parfum ou d\u2019un emballage diff\u00e9rent de celui qu\u2019on trouve dans les magasins physiques ou sur la boutique en ligne de Colruyt.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Nouveau public cible<\/strong><\/p>\n<p>Deals! \u00e9tant une plateforme promotionnelle destin\u00e9e aux particuliers, la quantit\u00e9 de produits qu\u2019un client peut placer dans son panier est limit\u00e9e. Les commandes sont livr\u00e9es dans tout le pays dans un d\u00e9lai de 2 \u00e0 14 jours, selon les produits. Les frais de livraison de 3,99 euros sont offerts sur les commandes de plus de 60 euros. Et comme Deals! est une plateforme distincte, les clients ne peuvent pas combiner ces achats avec leurs commandes sur Collect&amp;Go.<\/p>\n<p>Avec Deals!, Colruyt dit vouloir s\u2019adresser \u00e0 un nouveau public cible. Aujourd\u2019hui, les clients sensibles aux promotions tendent \u00e0 privil\u00e9gier les boutiques en ligne \u00e9trang\u00e8res qui livrent \u00e9galement en Belgique. Si le d\u00e9taillant de Halle ne cite aucun nom, il est clair que Deals\u00a0! est sa r\u00e9ponse aux promotions souvent sensationnelles propos\u00e9es par des boutiques en ligne comme <strong>bol.com<\/strong>, <strong>Veepee\u00a0<\/strong>et <strong>Amazon <\/strong>sur les achats en grandes quantit\u00e9s. En proposant de grands emballages de produits de marques fmcg connues \u00e0 des prix tr\u00e8s bas, ces \u00ab\u2009pure players\u2009\u00bb p\u00e8sent sur le chiffre d\u2019affaires de la grande distribution traditionnelle. Et le leader du march\u00e9 belge n\u2019a manifestement pas l\u2019intention de se laisser faire.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt Group lance aujourd\u2019hui sa nouvelle plate-forme en ligne Deals!, qui propose des promotions importantes sur une s\u00e9lection variable d\u2019articles de marques A. Jusqu\u2019\u00e0 pr\u00e9sent, de telles offres \u00e9taient essentiellement disponibles sur des boutiques en ligne \u00e9trang\u00e8res. \u00a0 Dans la limite des stocks disponibles La nouvelle plateforme, propos\u00e9e par le biais du service de courses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt r\u00e9pond \u00e0 bol.com et Amazon avec des promotions en ligne pour des achats en grande quantit\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt Group lance aujourd\u2019hui sa nouvelle plate-forme en ligne Deals!, qui propose des promotions importantes sur une s\u00e9lection variable d\u2019articles de marques A. 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