{"id":47537,"date":"2021-03-25T10:18:14","date_gmt":"2021-03-25T10:18:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/kraft-heinz-essaie-une-nouvelle-recette\/"},"modified":"2021-03-25T10:18:14","modified_gmt":"2021-03-25T10:18:14","slug":"kraft-heinz-essaie-une-nouvelle-recette","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-essaie-une-nouvelle-recette\/","title":{"rendered":"Kraft Heinz essaie une nouvelle recette"},"content":{"rendered":"<p><span style=\"background-color:white\">Sous la direction de Miguel Patricio,\u00a0<strong>Kraft Heinz<\/strong>\u00a0a r\u00e9solument chang\u00e9 son fusil d\u2019\u00e9paule. Alors que son copropri\u00e9taire 3G Capital pr\u00f4nait une strat\u00e9gie d\u2019acquisitions agressive, le nouveau CEO s\u2019essaie \u00e0 une nouvelle recette en se concentrant sur la croissance interne. Ce qui se r\u00e9sume essentiellement \u00e0 r\u00e9investir dans les produits phares bien connus du groupe.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Temp\u00eate financi\u00e8re<\/span><\/h2>\n<p><span style=\"background-color:white\">En 2013, le groupe d\u2019investissement br\u00e9silien 3G Capital avait jou\u00e9 un r\u00f4le d\u00e9terminant dans la fusion entre le fabricant de ketchup Heinz et le groupe agroalimentaire Kraft. Il y a quatre ans, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/kraft-heinz-doet-overnamebod-op-unilever\" target=\"_blank\" rel=\"noopener\">le groupe fusionn\u00e9 avait m\u00eame tent\u00e9 de racheter Unilever<\/a>, mais l\u2019op\u00e9ration avait \u00e9chou\u00e9.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Et la donne a chang\u00e9 depuis\u00a0: non seulement les ventes se sont effondr\u00e9es, mais la r\u00e9putation du groupe a \u00e9t\u00e9 mise \u00e0 mal par des affaires des malversations comptables et des d\u00e9lits d\u2019initi\u00e9s (pr\u00e9sum\u00e9s). Kraft Heinz a ainsi \u00e9t\u00e9 contraint d\u2019acter <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/kraft-heinz-moet-jaarrekeningen-herzien\">pour 14 milliards d\u2019euros de r\u00e9ductions de valeur<\/a> en 2019.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Actuellement, 3G Capital d\u00e9tient toujours une participation de 17,65% dans le groupe agroalimentaire, ce qui en fait le deuxi\u00e8me actionnaire. Et avec le CEO Miguel Patricio nomm\u00e9 en 2019, le groupe br\u00e9silien garde bel et bien la haute main sur les destin\u00e9es de Kraft Heinz. Depuis son entr\u00e9e en fonction, Miguel Patricio a toutefois op\u00e9r\u00e9 un revirement strat\u00e9gique complet. Il n\u2019avait d\u2019ailleurs gu\u00e8re d\u2019autres options\u00a0: le groupe tra\u00eenait un endettement colossal et plusieurs lancements de produits s\u2019\u00e9taient sold\u00e9s par un \u00e9chec.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Promouvoir les marques historiques<\/span><\/h2>\n<p><span style=\"background-color:white\">Patricio a donc mis l\u2019accent sur la croissance interne. La crise sanitaire est aussi arriv\u00e9e au bon moment pour Kraft Heinz\u00a0: la fermeture de l\u2019horeca ayant oblig\u00e9 de nombreux consommateurs \u00e0 manger chez eux l\u2019ann\u00e9e derni\u00e8re, le groupe am\u00e9ricain pourrait enregistrer une hausse de son chiffre d\u2019affaires de 6% en 2020. En 2019, les ventes\u00a0<a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/kraft-heinz-past-zijn-menukaart-aan\/10293380.html\" target=\"_blank\" rel=\"noopener\">avaient encore recul\u00e9 de 2,2%<\/a>, rappelle De Tijd.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le budget marketing sera augment\u00e9 de 30% pour ramener les produits historiques sur le devant de la sc\u00e8ne. Ils seront propos\u00e9s sous la forme de \u00ab\u00a0variantes plus saines\u00a0\u00bb, avec une teneur en sucre et en graisse r\u00e9duites, afin de s\u00e9duire \u00e9galement les consommateurs plus soucieux de leur sant\u00e9.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sous la direction de Miguel Patricio,\u00a0Kraft Heinz\u00a0a r\u00e9solument chang\u00e9 son fusil d\u2019\u00e9paule. Alors que son copropri\u00e9taire 3G Capital pr\u00f4nait une strat\u00e9gie d\u2019acquisitions agressive, le nouveau CEO s\u2019essaie \u00e0 une nouvelle recette en se concentrant sur la croissance interne. Ce qui se r\u00e9sume essentiellement \u00e0 r\u00e9investir dans les produits phares bien connus du groupe. \u00a0 Temp\u00eate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kraft Heinz essaie une nouvelle recette - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kraft Heinz change r\u00e9solument son fusil d\u2019\u00e9paule : apr\u00e8s avoir abandonn\u00e9 sa strat\u00e9gie d\u2019acquisitions agressive, le groupe am\u00e9ricain veut d\u00e9sormais se concentrer la croissance interne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-essaie-une-nouvelle-recette\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kraft Heinz essaie une nouvelle recette - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Kraft Heinz change r\u00e9solument son fusil d\u2019\u00e9paule : apr\u00e8s avoir abandonn\u00e9 sa strat\u00e9gie d\u2019acquisitions agressive, le groupe am\u00e9ricain veut d\u00e9sormais se concentrer la croissance interne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-essaie-une-nouvelle-recette\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-25T10:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1902171325.jpg?fit=990%2C661&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"990\" \/>\n\t<meta property=\"og:image:height\" content=\"661\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/kraft-heinz-essaie-une-nouvelle-recette\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/kraft-heinz-essaie-une-nouvelle-recette\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Kraft Heinz essaie une nouvelle recette\",\"datePublished\":\"2021-03-25T10:18:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/kraft-heinz-essaie-une-nouvelle-recette\\\/\"},\"wordCount\":395,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/kraft-heinz-essaie-une-nouvelle-recette\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_1902171325.jpg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/kraft-heinz-essaie-une-nouvelle-recette\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/kraft-heinz-essaie-une-nouvelle-recette\\\/\",\"name\":\"Kraft Heinz essaie une nouvelle recette - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/kraft-heinz-essaie-une-nouvelle-recette\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/kraft-heinz-essaie-une-nouvelle-recette\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_1902171325.jpg\",\"datePublished\":\"2021-03-25T10:18:14+00:00\",\"description\":\"Kraft Heinz change r\u00e9solument son fusil d\u2019\u00e9paule : apr\u00e8s avoir abandonn\u00e9 sa strat\u00e9gie d\u2019acquisitions agressive, le groupe am\u00e9ricain veut d\u00e9sormais se concentrer la croissance interne.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/kraft-heinz-essaie-une-nouvelle-recette\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/kraft-heinz-essaie-une-nouvelle-recette\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/kraft-heinz-essaie-une-nouvelle-recette\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_1902171325.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_1902171325.jpg\",\"width\":990,\"height\":661},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/kraft-heinz-essaie-une-nouvelle-recette\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kraft Heinz essaie une nouvelle recette\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\\\/\\\/preprod.retaildetail.be\"],\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/devgrandiz-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kraft Heinz essaie une nouvelle recette - RetailDetail BE","description":"Kraft Heinz change r\u00e9solument son fusil d\u2019\u00e9paule : apr\u00e8s avoir abandonn\u00e9 sa strat\u00e9gie d\u2019acquisitions agressive, le groupe am\u00e9ricain veut d\u00e9sormais se concentrer la croissance interne.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-essaie-une-nouvelle-recette\/","og_locale":"fr_FR","og_type":"article","og_title":"Kraft Heinz essaie une nouvelle recette - RetailDetail BE","og_description":"Kraft Heinz change r\u00e9solument son fusil d\u2019\u00e9paule : apr\u00e8s avoir abandonn\u00e9 sa strat\u00e9gie d\u2019acquisitions agressive, le groupe am\u00e9ricain veut d\u00e9sormais se concentrer la croissance interne.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-essaie-une-nouvelle-recette\/","og_site_name":"RetailDetail BE","article_published_time":"2021-03-25T10:18:14+00:00","og_image":[{"width":990,"height":661,"url":"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1902171325.jpg?fit=990%2C661&quality=100&strip=all&ssl=1","type":"image\/jpeg"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"dev@grandiz.com","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-essaie-une-nouvelle-recette\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-essaie-une-nouvelle-recette\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"Kraft Heinz essaie une nouvelle recette","datePublished":"2021-03-25T10:18:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-essaie-une-nouvelle-recette\/"},"wordCount":395,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-essaie-une-nouvelle-recette\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1902171325.jpg","articleSection":["Food"],"inLanguage":"fr-FR","copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-essaie-une-nouvelle-recette\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-essaie-une-nouvelle-recette\/","name":"Kraft Heinz essaie une nouvelle recette - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-essaie-une-nouvelle-recette\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-essaie-une-nouvelle-recette\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1902171325.jpg","datePublished":"2021-03-25T10:18:14+00:00","description":"Kraft Heinz change r\u00e9solument son fusil d\u2019\u00e9paule : apr\u00e8s avoir abandonn\u00e9 sa strat\u00e9gie d\u2019acquisitions agressive, le groupe am\u00e9ricain veut d\u00e9sormais se concentrer la croissance interne.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-essaie-une-nouvelle-recette\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-essaie-une-nouvelle-recette\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-essaie-une-nouvelle-recette\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1902171325.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1902171325.jpg","width":990,"height":661},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-essaie-une-nouvelle-recette\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Kraft Heinz essaie une nouvelle recette"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/fr\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1902171325.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/47537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=47537"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/47537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/47534"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=47537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=47537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=47537"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=47537"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=47537"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=47537"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=47537"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=47537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}