{"id":47686,"date":"2021-03-31T12:52:05","date_gmt":"2021-03-31T12:52:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/un-service-dabonnement-aux-parfums-veut-conquerir-leurope-a-commencer\/"},"modified":"2021-03-31T12:52:05","modified_gmt":"2021-03-31T12:52:05","slug":"un-service-dabonnement-aux-parfums-veut-conquerir-leurope-a-commencer","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/un-service-dabonnement-aux-parfums-veut-conquerir-leurope-a-commencer\/","title":{"rendered":"Un service d&#039;abonnement aux parfums veut conqu\u00e9rir l&#039;Europe, \u00e0 commencer par la Belgique"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Parfumado<\/strong>, un concurrent hollandais sur le march\u00e9 des parfums, a jet\u00e9 son d\u00e9volu sur la Belgique. Le \u00ab\u00a0Spotify des parfums\u00a0\u00bb envoie tous les mois une fragrance diff\u00e9rente, personnalis\u00e9e en fonction du client. Actuellement, la start-up traite environ 35 000 parfums par mois.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Chiffre d&rsquo;affaires multipli\u00e9 par deux en 2020<\/span><\/h2>\n<p><span style=\"background-color:white\">Pouvoir changer r\u00e9guli\u00e8rement de parfum sans \u00eatre contraint d\u2019acheter tout un flacon, voici l&rsquo;id\u00e9e derri\u00e8re Parfumado. Fond\u00e9 aux Pays-Bas en 2017 par les fr\u00e8res et s\u0153urs Martijn et Floor van Rooy, le service d&rsquo;abonnement envoie tous les mois aux clients de petits \u00e9chantillons (8 ml) de l&rsquo;un des 450 parfums de marque de sa gamme pour un montant forfaitaire de 14,95 \u20ac.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Gr\u00e2ce aux confinements, la soci\u00e9t\u00e9 a pu doubler son chiffre d\u2019affaires l&rsquo;ann\u00e9e derni\u00e8re. Le nombre d&rsquo;abonn\u00e9s a \u00e9galement \u00e9t\u00e9 multipli\u00e9 par deux, repr\u00e9sentant un total de 35 000 parfums par mois \u00e0 l\u2019heure actuelle. D\u00e9sormais, l\u2019objectif est donc de devenir \u00ab\u00a0la premi\u00e8re plateforme de beaut\u00e9 ax\u00e9e sur les donn\u00e9es en Europe\u00a0\u00bb, indique Martijn van Rooy. La Belgique est le premier pays sur la liste.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">L\u2019\u00e9chantillonnage au c\u0153ur de la strat\u00e9gie marketing<\/span><\/h2>\n<p><span style=\"background-color:white\">Durant sa carri\u00e8re dans le monde des parfums, Van Rooy a constat\u00e9 que l&rsquo;\u00e9chantillonnage \u00e9tait le principal canal marketing pour les marques de parfums, mais que cette approche manquait encore d\u2019efficacit\u00e9 et de pr\u00e9cision. Avec son mod\u00e8le de donn\u00e9es, Parfumado veut y rem\u00e9dier : en remplissant un questionnaire, les clients potentiels peuvent d\u00e9couvrir le profil olfactif qui leur convient et un algorithme leur conseille ensuite les parfums les plus indiqu\u00e9s. Le syst\u00e8me d&rsquo;IA apprend \u00e9galement des avis des clients.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">En 3 ans et demi, Parfumado a ainsi pu collecter plus de 150 000 profils olfactifs d&rsquo;utilisateurs uniques. Des informations qui peuvent bien entendu \u00e9galement \u00eatre exploit\u00e9es. C&rsquo;est d\u2019ailleurs ce qui a conduit le duo \u00e0 fonder Rocket Campaigns l&rsquo;ann\u00e9e derni\u00e8re, qui permet aux marques de produits de beaut\u00e9 de distribuer leurs mini-\u00e9chantillons de mani\u00e8re cibl\u00e9e et d&rsquo;obtenir des \u00e9valuations en ligne. \u00ab\u00a0Avec la fermeture des magasins, les maisons de parfums peinaient \u00e0 \u00e9couler leurs \u00e9chantillons. Les marques de produits de beaut\u00e9 nous ont approch\u00e9s pour savoir si nous pouvions faire parvenir leurs \u00e9chantillons aux acheteurs potentiels. Oui, nous pouvons le faire\u00a0\u00bb, affirme Van Rooy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parfumado, un concurrent hollandais sur le march\u00e9 des parfums, a jet\u00e9 son d\u00e9volu sur la Belgique. Le \u00ab\u00a0Spotify des parfums\u00a0\u00bb envoie tous les mois une fragrance diff\u00e9rente, personnalis\u00e9e en fonction du client. Actuellement, la start-up traite environ 35 000 parfums par mois. \u00a0 Chiffre d&rsquo;affaires multipli\u00e9 par deux en 2020 Pouvoir changer r\u00e9guli\u00e8rement de parfum [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un service d&#039;abonnement aux parfums veut conqu\u00e9rir l&#039;Europe, \u00e0 commencer par la Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Parfumado, un concurrent hollandais sur le march\u00e9 des parfums, a jet\u00e9 son d\u00e9volu sur la Belgique. 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