{"id":47698,"date":"2021-04-01T07:02:34","date_gmt":"2021-04-01T07:02:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/miele-etend-son-reseau-de-magasins-2\/"},"modified":"2021-04-01T07:02:34","modified_gmt":"2021-04-01T07:02:34","slug":"miele-etend-son-reseau-de-magasins-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/miele-etend-son-reseau-de-magasins-2\/","title":{"rendered":"Miele \u00e9tend son r\u00e9seau de magasins"},"content":{"rendered":"<p><strong>Miele<\/strong>\u00a0investit activement dans son r\u00e9seau de magasins et a r\u00e9cemment ouvert trois nouveaux points de vente \u00e0 Anvers et en Flandre orientale. D&rsquo;ici cinq ans, le fabricant de produits blancs veut compter vingt succursales dans notre pays.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Revendeurs d\u2019\u00e9lectronique d\u00e9j\u00e0 en activit\u00e9<\/h2>\n<p>Il y a deux ans, Miele s\u2019est lanc\u00e9 dans l\u2019\u00e9largissement de son r\u00e9seau en ouvrant un\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electronique\/miele-ouvre-des-%E2%80%98experience-stores%E2%80%99-%C3%A0-amsterdam-et-bruxelles\" target=\"_blank\" rel=\"noopener\">magasin ax\u00e9 sur l\u2019exp\u00e9rience client \u00e0 Bruxelles<\/a>. Avec la r\u00e9cente ouverture de trois nouveaux Miele Centers \u00e0 Evergem, Kasterlee et Rumst, l\u2019entreprise compte d\u00e9sormais cinq magasins \u00ab\u00a0ordinaires\u00a0\u00bb, en plus de son magasin \u00e0 Bruxelles.<\/p>\n<p>\u00a0<\/p>\n<p>Auparavant, les nouveaux magasins \u00e9taient exploit\u00e9s par des revendeurs en \u00e9lectronique ind\u00e9pendants. Miele a consciemment cherch\u00e9 des exploitants d\u00e9j\u00e0 en activit\u00e9 qui connaissent bien leurs clients et qui sont attach\u00e9s \u00e0 la marque. \u00ab\u00a0Ils donnent des conseils fiables. C\u2019est exactement ce que recherche Miele : r\u00e9pondre au mieux aux besoins du client\u00a0\u00bb, d\u00e9clare Raffaella Berardo, directrice g\u00e9n\u00e9rale de BeLux. \u00ab\u00a0Ils croient en nos produits et sont fiers de repr\u00e9senter notre marque.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>En d\u00e9veloppant son propre r\u00e9seau, l&rsquo;expert en cuisines et en \u00e9lectrom\u00e9nager veut continuer \u00e0 am\u00e9liorer l&rsquo;exp\u00e9rience d\u2019achat et se rapprocher de ses clients. \u00ab\u00a0Si le coronavirus nous a largement pouss\u00e9s vers les achats en ligne, le besoin de faire du shopping physique est toujours pr\u00e9sent et est peut-\u00eatre m\u00eame plus fort que jamais\u00a0\u00bb, d\u00e9clare Berardo. En fin de compte, les gens veulent \u00e9galement voir et tester les appareils avant de les acheter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miele\u00a0investit activement dans son r\u00e9seau de magasins et a r\u00e9cemment ouvert trois nouveaux points de vente \u00e0 Anvers et en Flandre orientale. D&rsquo;ici cinq ans, le fabricant de produits blancs veut compter vingt succursales dans notre pays. \u00a0 Revendeurs d\u2019\u00e9lectronique d\u00e9j\u00e0 en activit\u00e9 Il y a deux ans, Miele s\u2019est lanc\u00e9 dans l\u2019\u00e9largissement de son [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miele \u00e9tend son r\u00e9seau de magasins - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Miele a r\u00e9cemment ouvert trois nouveaux points de vente \u00e0 Anvers et en Flandre orientale. 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