{"id":47744,"date":"2021-04-02T07:52:56","date_gmt":"2021-04-02T07:52:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/cristal-rend-la-pils-durable-grace-a-lelectricite-verte-et-aux-ingredients-locaux-2\/"},"modified":"2021-04-02T07:52:56","modified_gmt":"2021-04-02T07:52:56","slug":"cristal-rend-la-pils-durable-grace-a-lelectricite-verte-et-aux-ingredients-locaux-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/cristal-rend-la-pils-durable-grace-a-lelectricite-verte-et-aux-ingredients-locaux-2\/","title":{"rendered":"Cristal rend la pils durable gr\u00e2ce \u00e0 l&#039;\u00e9lectricit\u00e9 verte et aux ingr\u00e9dients locaux"},"content":{"rendered":"<p><span style=\"background-color:white\">La brasserie limbourgeoise\u00a0<strong>Cristal<\/strong>\u00a0semble arm\u00e9e pour affronter l&rsquo;avenir. Depuis peu, la pils du m\u00eame nom est non seulement brass\u00e9e \u00e0 l&rsquo;aide d&rsquo;une \u00e9lectricit\u00e9 100% verte, mais elle int\u00e8gre \u00e9galement de plus en plus d&rsquo;ingr\u00e9dients locaux. En outre, la bouteille a b\u00e9n\u00e9fici\u00e9 d&rsquo;un relooking.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Partenariat avec les agriculteurs locaux<\/span><\/h2>\n<p><span style=\"background-color:white\">La brasserie \u00e9tait d\u00e9j\u00e0 \u00e9quip\u00e9e de panneaux solaires install\u00e9s sur le toit et, depuis le d\u00e9but de l\u2019ann\u00e9e, deux \u00e9oliennes lui fournissent \u00e9galement de l&rsquo;\u00e9lectricit\u00e9. Par cons\u00e9quent, la bi\u00e8re blonde est d\u00e9sormais brass\u00e9e gr\u00e2ce \u00e0 100% d&rsquo;\u00e9lectricit\u00e9 verte. \u00ab\u00a0En misant sur la recherche constante de solutions pour rendre notre processus de brassage encore plus durable, nous voulons r\u00e9duire notre empreinte carbone\u00a0\u00bb, explique Tom Poncelet, expert en conditionnement chez Cristal.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Cette volont\u00e9 de durabilit\u00e9 s&rsquo;exprime \u00e0 diff\u00e9rents niveaux, par exemple en optant pour une cha\u00eene plus courte. Cristal utilise autant que possible des ingr\u00e9dients locaux. Au d\u00e9but de l\u2019ann\u00e9e, la soci\u00e9t\u00e9 a entam\u00e9 un partenariat \u00e0 long terme avec la ferme de houblon &lsquo;t Hoppecruyt, en Flandre occidentale. \u00ab\u00a0La ferme a lanc\u00e9 une innovation en 2018 lui permettant de traiter le houblon en 24 heures\u00a0\u00bb, explique Ellen Mertens, experte en innovation. \u00ab\u00a0Cela garantit une fraicheur optimale du houblon lorsqu&rsquo;il arrive \u00e0 la brasserie et une parfaite pr\u00e9servation des ar\u00f4mes. Cela fait une grande diff\u00e9rence par rapport au houblon provenant de l&rsquo;Allemagne ou de la R\u00e9publique tch\u00e8que, par exemple.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">En plus du houblon provenant de Flandre occidentale, le brasseur veut \u00e9galement d\u00e9velopper l&rsquo;orge locale. Un premier champ test vient d&rsquo;\u00eatre sem\u00e9 \u00e0 Riemst. La premi\u00e8re r\u00e9colte est pr\u00e9vue pour cet \u00e9t\u00e9 et Cristal esp\u00e8re pouvoir brasser un cinqui\u00e8me de son volume avec de l&rsquo;orge belge d&rsquo;ici \u00e0 l&rsquo;ann\u00e9e prochaine.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Une passion commune<\/span><\/h2>\n<p><span style=\"background-color:white\">Pour finir, le conditionnement a \u00e9galement fait peau neuve, avec une r\u00e9f\u00e9rence subtile au partenariat et \u00e0 la passion. \u00ab\u00a0Chez Cristal, nous sommes plus que de simples coll\u00e8gues. Nous sommes un collectif\u00a0\u00bb, d\u00e9clare le brasseur, Jeroen Dehaese. \u00ab\u00a0Nous avons tous une chose en commun, l&rsquo;amour du m\u00e9tier. Qu&rsquo;il s&rsquo;agisse d&#8217;emballages plus \u00e9cologiques ou de l&rsquo;exp\u00e9rimentation de nouveaux types de houblons et de malts, nous avan\u00e7ons ensemble pour \u00e9laborer une pils toujours meilleure.\u00a0\u00bb<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La brasserie limbourgeoise\u00a0Cristal\u00a0semble arm\u00e9e pour affronter l&rsquo;avenir. Depuis peu, la pils du m\u00eame nom est non seulement brass\u00e9e \u00e0 l&rsquo;aide d&rsquo;une \u00e9lectricit\u00e9 100% verte, mais elle int\u00e8gre \u00e9galement de plus en plus d&rsquo;ingr\u00e9dients locaux. En outre, la bouteille a b\u00e9n\u00e9fici\u00e9 d&rsquo;un relooking. \u00a0 Partenariat avec les agriculteurs locaux La brasserie \u00e9tait d\u00e9j\u00e0 \u00e9quip\u00e9e de panneaux [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cristal rend la pils durable gr\u00e2ce \u00e0 l&#039;\u00e9lectricit\u00e9 verte et aux ingr\u00e9dients locaux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La brasserie limbourgeoise Cristal semble arm\u00e9e pour affronter l&#039;avenir. 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Depuis peu, la pils du m\u00eame nom est non seulement brass\u00e9e \u00e0 l&#039;aide d&#039;une \u00e9lectricit\u00e9 100% verte, mais elle int\u00e8gre \u00e9galement de plus en plus d&#039;ingr\u00e9dients locaux. 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