{"id":47785,"date":"2021-04-06T12:40:36","date_gmt":"2021-04-06T12:40:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-egalement-dans-loeil-du-cyclone-en-espagne-et-au-vietnam\/"},"modified":"2021-04-06T12:40:36","modified_gmt":"2021-04-06T12:40:36","slug":"hm-egalement-dans-loeil-du-cyclone-en-espagne-et-au-vietnam","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-egalement-dans-loeil-du-cyclone-en-espagne-et-au-vietnam\/","title":{"rendered":"H&amp;M \u00e9galement dans l\u2019\u0153il du cyclone en Espagne et au Vietnam"},"content":{"rendered":"<p><span style=\"background-color:white\">Apr\u00e8s ses r\u00e9cents probl\u00e8mes en Chine, la cha\u00eene de mode su\u00e9doise\u00a0<strong>H&amp;M<\/strong>\u00a0est \u00e9galement en difficult\u00e9 en Espagne et au Vietnam. Les Su\u00e9dois veulent fermer trente magasins dans le premier pays et subissent un boycott dans le deuxi\u00e8me.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00ab\u00a0Une transformation indispensable\u00a0\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">H&amp;M veut r\u00e9organiser les \u00e9quipes dans ses magasins en Espagne et fermer 30 points de vente (27 H&amp;M et 3 Cos). En outre, le groupe proc\u00e9derait \u00e0 une modification \u00ab\u00a0substantielle\u00a0\u00bb des conditions de travail, avec une diminution des temps de travail contractuels de plusieurs salari\u00e9s. Au total\u00a0<a href=\"https:\/\/www.elperiodico.com\/es\/economia\/20210406\/hm-ere-cerrara-tiendas-espana-coronavirus-11637434\" target=\"_blank\" rel=\"noopener\">jusqu\u2019\u00e0 1.100 membres du personnel seraient affect\u00e9s<\/a>\u00a0par les plans, rapporte El Peri\u00f3dico. Les fermetures s\u2019\u00e9taleraient en plusieurs phases pour se terminer au plus tard l\u2019ann\u00e9e prochaine. Les syndicats qualifient le plan de \u00ab\u00a0disproportionn\u00e9\u00a0\u00bb.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">L\u2019entreprise se d\u00e9fend en affirmant que le secteur du retail est aux prises avec une \u00e9norme transformation num\u00e9rique. La croissance constante des ventes en ligne au d\u00e9triment des magasins physiques exige une structure diff\u00e9rente, capable de mieux r\u00e9pondre aux changements de comportement des consommateurs. Il semble que H&amp;M souhaite surtout am\u00e9liorer l\u2019exp\u00e9rience multichannel de ses clients. En outre, les Su\u00e9dois promettent de conserver un maximum d\u2019emplois\u00a0: le retailer veut proc\u00e9der \u00e0 des transferts internes chaque fois que c\u2019est possible et soutenir ses collaborateurs qui devront quand m\u00eame quitter l\u2019entreprise dans la recherche d\u2019un nouvel emploi.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Boycott au Vietnam<\/span><\/h2>\n<p><span style=\"background-color:white\">Pendant ce temps, l\u2019entreprise de mode est \u00e9galement sous le feu des critiques au Vietnam, \u00e9crit Nikkei Asia. Des utilisateurs vietnamiens de Twitter et Facebook\u00a0<a href=\"https:\/\/asia.nikkei.com\/Politics\/International-relations\/H-M-faces-Vietnam-boycott-over-South-China-Sea-map\" target=\"_blank\" rel=\"noopener\">appellent \u00e0 un boycott.<\/a>\u00a0de H&amp;M apr\u00e8s que la cha\u00eene de v\u00eatements a affich\u00e9 une carte controvers\u00e9e de la mer de Chine m\u00e9ridionale sur son site web. Sur la carte, certaines \u00eeles de la mer de Chine m\u00e9ridionale ont ainsi \u00e9t\u00e9 color\u00e9es comme territoires chinois, alors qu\u2019elles sont \u00e9galement revendiqu\u00e9es par le Vietnam. Ironiquement, la carte controvers\u00e9e aurait \u00e9t\u00e9 plac\u00e9e pour apaiser un\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-zoekt-chinese-verzoening-na-kwartaaldip\" target=\"_blank\" rel=\"noopener\">boycott chinois<\/a> : H&amp;M est en effet en conflit avec P\u00e9kin parce que le groupe s\u2019est interrog\u00e9 ouvertement sur le travail forc\u00e9 de la minorit\u00e9 ou\u00efgoure dans l\u2019ouest de la Chine.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s ses r\u00e9cents probl\u00e8mes en Chine, la cha\u00eene de mode su\u00e9doise\u00a0H&amp;M\u00a0est \u00e9galement en difficult\u00e9 en Espagne et au Vietnam. Les Su\u00e9dois veulent fermer trente magasins dans le premier pays et subissent un boycott dans le deuxi\u00e8me. \u00a0 \u00ab\u00a0Une transformation indispensable\u00a0\u00bb H&amp;M veut r\u00e9organiser les \u00e9quipes dans ses magasins en Espagne et fermer 30 points de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H&amp;M \u00e9galement dans l\u2019\u0153il du cyclone en Espagne et au Vietnam - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe su\u00e9dois H&amp;M veut proc\u00e9der \u00e0 une importante restructuration en Espagne et y fermer trente magasins. 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