{"id":47841,"date":"2021-04-08T09:04:19","date_gmt":"2021-04-08T09:04:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-medias-se-delectent-de-la-crise-du-ketchup-aux-etats-unis\/"},"modified":"2021-04-08T09:04:19","modified_gmt":"2021-04-08T09:04:19","slug":"les-medias-se-delectent-de-la-crise-du-ketchup-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-medias-se-delectent-de-la-crise-du-ketchup-aux-etats-unis\/","title":{"rendered":"La \u00ab crise du ketchup \u00bb aux \u00c9tats-Unis d\u00e9lecte les m\u00e9dias"},"content":{"rendered":"<p>Aux \u00c9tats-Unis aussi, les restaurants se sont massivement tourn\u00e9s vers les formules \u00e0 emporter, avec des commandes souvent accompagn\u00e9es du typique sachet de ketchup. Une pratique qui n\u2019est pas sans cons\u00e9quences : m\u00eame les grands fabricants comme Heinz peinent \u00e0 r\u00e9pondre \u00e0 la demande pour cet emballage particulier.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab\u00a0Ketchup can&rsquo;t catch up\u00a0\u00bb<\/h2>\n<p>Des journaux populaires comme USA Today au noble Wall Street Journal, la crise du ketchup fait couler beaucoup d\u2019encre. Et les jeux de mots frivoles vont bon train, comme \u00ab\u00a0ketchup can&rsquo;t catch up\u00a0\u00bb. USA Today cite plusieurs <a href=\"https:\/\/eu.usatoday.com\/story\/money\/food\/2021\/04\/06\/heinz-tomato-ketchup-shortage-2021\/7105139002\/\" target=\"_blank\" rel=\"noopener\">restaurateurs qui redoublent d\u2019inventivit\u00e9<\/a> : de la collaboration avec des marques moins connues au remplissage sur place de petits pots avec du ketchup en vrac.<\/p>\n<p>\u00a0<\/p>\n<p>Ce dernier \u00e9l\u00e9ment d\u00e9montre que le probl\u00e8me concerne un segment tr\u00e8s sp\u00e9cifique du march\u00e9 du ketchup : la p\u00e9nurie touche particuli\u00e8rement les mini-sachets de ketchup, faciles \u00e0 inclure dans les commandes \u00e0 emporter. Mais dans les \u00e9tablissements de restauration encore ouverts au public, comme c\u2019est le cas dans de nombreux \u00c9tats, la transition vers ces petits sachets s\u2019est acc\u00e9l\u00e9r\u00e9e. C&rsquo;est en effet une recommandation du CDC, le Centre de contr\u00f4le des maladies, en mati\u00e8re d\u2019hygi\u00e8ne.<\/p>\n<p>\u00a0<\/p>\n<p>Kraft Heinz reconna\u00eet avoir des difficult\u00e9s \u00e0 r\u00e9pondre \u00e0 la demande en sachets de ketchup, non par manque de ketchup mais par manque de capacit\u00e9 de production pour fabriquer les sachets. Depuis la flamb\u00e9e de la pand\u00e9mie, l&rsquo;entreprise a consenti de gros investissements pour augmenter cette capacit\u00e9 de 25% sur base annuelle.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Augmentation des prix et de la part de march\u00e9<\/h2>\n<p>Bien s\u00fbr, cela a un impact sur le prix : le Wall Street Journal parle d\u2019une augmentation des prix de 13% depuis janvier 2020. Selon les chiffres de Plate IQ, un bureau d\u2019enqu\u00eate sur le secteur horeca, les petits sachets ont donc en toute logique repris des parts de march\u00e9 au ketchup en bouteille.<\/p>\n<p>\u00a0<\/p>\n<p>Chez nous, les amateurs de ketchup ne doivent cependant pas s&rsquo;inqui\u00e9ter outre mesure, les probl\u00e8mes d&rsquo;approvisionnement aux \u00c9tats-Unis n\u2019ayant que peu voire aucun impact dans notre r\u00e9gion. \u00ab\u00a0Notre\u00a0\u00bb ketchup Heinz est en effet produit aux Pays-Bas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aux \u00c9tats-Unis aussi, les restaurants se sont massivement tourn\u00e9s vers les formules \u00e0 emporter, avec des commandes souvent accompagn\u00e9es du typique sachet de ketchup. Une pratique qui n\u2019est pas sans cons\u00e9quences : m\u00eame les grands fabricants comme Heinz peinent \u00e0 r\u00e9pondre \u00e0 la demande pour cet emballage particulier. \u00a0 \u00ab\u00a0Ketchup can&rsquo;t catch up\u00a0\u00bb Des journaux [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La \u00ab crise du ketchup \u00bb aux \u00c9tats-Unis d\u00e9lecte les m\u00e9dias - 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