{"id":47849,"date":"2021-04-08T09:32:29","date_gmt":"2021-04-08T09:32:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-aussi-teste-leco-score-2\/"},"modified":"2021-04-08T09:32:29","modified_gmt":"2021-04-08T09:32:29","slug":"lidl-aussi-teste-leco-score-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-aussi-teste-leco-score-2\/","title":{"rendered":"Lidl aussi teste l\u2019Eco-Score"},"content":{"rendered":"<p>De plus en plus d\u2019enseignes souhaitent aider leurs clients \u00e0 prendre des d\u00e9cisions d\u2019achat durables. Apr\u00e8s que <strong>Colruyt<\/strong> a \u00e9t\u00e9 le premier \u00e0 introduire l\u2019Eco-Score en Belgique, <strong>Lidl<\/strong> a d\u00e9cid\u00e9 de tester \u00e0 son tour ce label.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Mesurer la r\u00e9ponse<\/h2>\n<p>Le discounter allemand veut r\u00e9aliser le test en deux phases\u00a0: il pr\u00e9voit en premier lieu une concertation avec des repr\u00e9sentants de la soci\u00e9t\u00e9 et de la politique. Viendra ensuite la phase de test proprement dite\u00a0: dans tous ses magasins de Berlin, Lidl affichera l\u2019Eco-Score sur les \u00e9tiquettes de prix de certains groupes d\u2019aliments et suivra la mani\u00e8re dont les clients per\u00e7oivent et r\u00e9agissent \u00e0 cet \u00e9tiquetage. En fonction de leur r\u00e9action, le d\u00e9taillant pourra ensuite d\u00e9ployer le syst\u00e8me dans toute l\u2019Allemagne. Mais Lidl est \u00e9galement ouvert \u00e0 une initiative \u00e0 l\u2019\u00e9chelle du secteur.<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019Eco-Score (comme le Nutri-Score) a \u00e9t\u00e9 d\u00e9velopp\u00e9 en France et vise \u00e0 informer les consommateurs de l\u2019impact \u00e9cologique et de la durabilit\u00e9 des produits alimentaires. Sur la base du cycle de vie des produits et de quelques crit\u00e8res suppl\u00e9mentaires comme la certification, l\u2019origine ou l\u2019emballage, le label attribue aux diff\u00e9rents produits un code compos\u00e9 d\u2019une couleur et d\u2019une lettre, allant du vert fonc\u00e9 A (faible impact) au rouge E (fort impact) \u2013 \u00e0 nouveau comme le Nutri-Score. L\u2019id\u00e9e est de permettre aux consommateurs de comparer rapidement les produits pendant leurs achats.<\/p>\n<p>\u00a0<\/p>\n<p>En Belgique, Colruyt a \u00e9t\u00e9 le premier grand retailer \u00e0 l\u2019introduire <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-importe-l%E2%80%99%C3%A9co-score-fran%C3%A7ais-en-belgique\" target=\"_blank\" rel=\"noopener\">le mois dernier<\/a> . Gr\u00e2ce \u00e0 l\u2019application SmartWithFood, les clients peuvent demander les Eco-Scores de 2.500 produits Boni Selection et d\u2019autres marques de distributeurs. Colruyt souhaite \u00e9galement ajouter les scores des produits de marques nationales d\u2019ici la fin de l\u2019ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De plus en plus d\u2019enseignes souhaitent aider leurs clients \u00e0 prendre des d\u00e9cisions d\u2019achat durables. Apr\u00e8s que Colruyt a \u00e9t\u00e9 le premier \u00e0 introduire l\u2019Eco-Score en Belgique, Lidl a d\u00e9cid\u00e9 de tester \u00e0 son tour ce label. \u00a0 Mesurer la r\u00e9ponse Le discounter allemand veut r\u00e9aliser le test en deux phases\u00a0: il pr\u00e9voit en premier [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl aussi teste l\u2019Eco-Score - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De plus en plus d\u2019enseignes souhaitent aider leurs clients \u00e0 prendre des d\u00e9cisions d\u2019achat durables. 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