{"id":47942,"date":"2021-04-14T07:55:50","date_gmt":"2021-04-14T07:55:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/nike-vend-des-chaussures-retournees\/"},"modified":"2021-04-14T07:55:50","modified_gmt":"2021-04-14T07:55:50","slug":"nike-vend-des-chaussures-retournees","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-vend-des-chaussures-retournees\/","title":{"rendered":"Nike vend des chaussures retourn\u00e9es"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Nike<\/strong> s\u2019est mis \u00e0 la vente d\u2019articles de seconde main. Le fabricant de baskets rafistole les chaussures qui lui sont retourn\u00e9es et les revend \u00ab\u00a0comme neuves\u00a0\u00bb. Les chaussures trop ab\u00eem\u00e9es sont envoy\u00e9es au broyeur.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Un pas vers la circularit\u00e9<\/span><\/h2>\n<p><span style=\"background-color:white\">Nike fait une entr\u00e9e timide sur le march\u00e9 en plein essor de l&rsquo;occasion. Le fabricant de chaussures de sport souhaite allonger la dur\u00e9e de vie de ses baskets en proposant des chaussures remises \u00e0 neuf. Il s&rsquo;agit d&rsquo;articles retourn\u00e9s par les consommateurs dans les 60 jours suivant la vente, le d\u00e9lai de retour pr\u00e9vu par la marque. Les chaussures remises \u00e0 neuf sont \u00e9galement couvertes par la politique de retour de 60 jours.<\/span><\/p>\n<p><span style=\"background-color:white\">Les chaussures sont rafra\u00eechies si n\u00e9cessaire et se voient attribuer un \u00ab\u00a0score\u00a0\u00bb : Nike distingue les articles comme neufs, les articles pr\u00e9sentant de l\u00e9g\u00e8res marques d\u2019usure et les chaussures porteuses d\u2019un d\u00e9faut esth\u00e9tique, par exemple un l\u00e9ger d\u00e9faut caus\u00e9 pendant la phase de production. Dans un premier temps, les chaussures d&rsquo;occasion seront distribu\u00e9es dans 15 magasins aux \u00c9tats-Unis, mais l&rsquo;offre devrait \u00eatre \u00e9tendue rapidement.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Dans le broyeur<\/span><\/h2>\n<p><span style=\"background-color:white\">Certes, il ne s&rsquo;agit pas encore d&rsquo;une offre v\u00e9ritablement de seconde main : les articles de plus de 60 jours sont si possible donn\u00e9s, ou envoy\u00e9s dans le broyeur sp\u00e9cial de Nike. Cette machine broie les chaussures pour les transformer en \u00ab\u00a0Nike Grind\u00a0\u00bb, un m\u00e9lange de fibres et de plastique qui sert notamment de mati\u00e8re premi\u00e8re pour les sols synth\u00e9tiques, les nouvelles chaussures et les terrains de sport.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Cette initiative s&rsquo;inscrit dans le cadre de la strat\u00e9gie de durabilit\u00e9 de la marque, qui vise le 0 d\u00e9chet et la neutralit\u00e9 carbone. Pour y parvenir, Nike souhaite allonger la dur\u00e9e de vie des articles et les rendre aussi circulaires que possible.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike s\u2019est mis \u00e0 la vente d\u2019articles de seconde main. Le fabricant de baskets rafistole les chaussures qui lui sont retourn\u00e9es et les revend \u00ab\u00a0comme neuves\u00a0\u00bb. Les chaussures trop ab\u00eem\u00e9es sont envoy\u00e9es au broyeur. \u00a0 Un pas vers la circularit\u00e9 Nike fait une entr\u00e9e timide sur le march\u00e9 en plein essor de l&rsquo;occasion. Le fabricant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike vend des chaussures retourn\u00e9es - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Nike s\u2019est mis \u00e0 la vente d\u2019articles de seconde main. 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