{"id":47975,"date":"2021-04-15T07:28:07","date_gmt":"2021-04-15T07:28:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/hopr-debarquera-a-hasselt-lundi\/"},"modified":"2021-04-15T07:28:07","modified_gmt":"2021-04-15T07:28:07","slug":"hopr-debarquera-a-hasselt-lundi","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hopr-debarquera-a-hasselt-lundi\/","title":{"rendered":"Hopr d\u00e9barquera \u00e0 Hasselt lundi"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Hopr<\/strong>, le premier supermarch\u00e9 en ligne de Belgique, sera inaugur\u00e9 \u00e0 Hasselt le lundi 19 avril. L&rsquo;entreprise de Stijn Martens veut \u00eatre pr\u00e9sente dans toute la Belgique d&rsquo;ici cinq ans.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Livraisons tests<\/span><\/h2>\n<p><span style=\"background-color:white\">Lundi, Hopr lancera les premi\u00e8res commandes et livraisons tests dans la capitale du Limbourg. Si tout se passe bien, tous les habitants de Hasselt pourront commander leurs courses aupr\u00e8s de la nouvelle soci\u00e9t\u00e9 de commerce \u00e9lectronique avant la fin du mois.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le supermarch\u00e9 en ligne commence \u00e0 petite \u00e9chelle : \u00ab\u00a0Nous achetons la majorit\u00e9 de nos produits\u00a0<a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/eerste-belgische-websupermarkt-start-in-hasselt\/10298128.html\" target=\"_blank\" rel=\"noopener\">en gros<\/a>, mais nous gardons \u00e9galement un petit stock dans un entrep\u00f4t \u00e0 Hasselt\u00a0\u00bb, explique le fondateur \u00e0 De Tijd. Martens, qui finance la phase de lancement avec des fonds propres, mettra la main \u00e0 la p\u00e2te dans l&rsquo;entrep\u00f4t et pour les livraisons. L&rsquo;entreprise commencera avec cinq \u00e0 dix employ\u00e9s.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Offre compl\u00e8te<\/span><\/h2>\n<p><span style=\"background-color:white\">Hopr propose une gamme compl\u00e8te de produits frais, tels que des l\u00e9gumes, des fruits, de la viande, du poisson, du pain et des plats pr\u00e9par\u00e9s. En outre, la gamme du supermarch\u00e9 en ligne inclut toute une s\u00e9rie de marques A, dont Danone, Herta, Pringles, Soubry et Spa. \u00ab\u00a0Nous voulons faciliter la vie des consommateurs\u00a0\u00bb, d\u00e9clare Martens. \u00ab\u00a0En tant que supermarch\u00e9 en ligne durable, nous favorisons \u00e9galement les produits d\u2019origine belge.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Si la phase de lancement, qui durera une petite ann\u00e9e, est un succ\u00e8s, Hopr b\u00e9n\u00e9ficiera d&rsquo;un soutien financier de la part d\u2019un fonds d&rsquo;investissement belge dont le nom n&rsquo;a pas \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9. Un montant qui devra permettre de passer \u00e0 la vitesse sup\u00e9rieure, en finan\u00e7ant notamment un entrep\u00f4t de mille m\u00e8tres carr\u00e9s. \u00ab\u00a0Ce centre de distribution rassemblant 10 000 produits doit \u00eatre largement automatis\u00e9 pour que nous puissions \u00eatre rentables\u00a0\u00bb, a d\u00e9clar\u00e9 Martens. Par la suite, l\u2019entreprise se dotera d\u2019autres entrep\u00f4ts similaires r\u00e9partis dans le pays. Hopr veut \u00eatre actif dans toute la Flandre, et id\u00e9alement dans toute la Belgique, d\u2019ici cinq ans au plus tard.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Martens veut se distinguer par son service et faire mieux que les supermarch\u00e9s en ligne existants. Pour y parvenir, Martens s&rsquo;inspire de son ancien employeur : \u00ab\u00a0On disait qu&rsquo;il n\u2019y avait pas de place pour <strong>Mobile Vikings<\/strong>\u00a0aux c\u00f4t\u00e9s de Proximus, Orange et BASE, mais nous avons r\u00e9ussi \u00e0 percer.\u00a0\u00bb Martens \u00e9tait directeur marketing de l&rsquo;op\u00e9rateur de t\u00e9l\u00e9communication jusqu&rsquo;en 2016.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hopr, le premier supermarch\u00e9 en ligne de Belgique, sera inaugur\u00e9 \u00e0 Hasselt le lundi 19 avril. L&rsquo;entreprise de Stijn Martens veut \u00eatre pr\u00e9sente dans toute la Belgique d&rsquo;ici cinq ans. \u00a0 Livraisons tests Lundi, Hopr lancera les premi\u00e8res commandes et livraisons tests dans la capitale du Limbourg. Si tout se passe bien, tous les habitants [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hopr d\u00e9barquera \u00e0 Hasselt lundi - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Hopr, le premier supermarch\u00e9 en ligne de Belgique, sera inaugur\u00e9 \u00e0 Hasselt le lundi 19 avril. 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