{"id":48104,"date":"2021-04-20T10:57:13","date_gmt":"2021-04-20T10:57:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/amazon-devoile-un-nouveau-concept-a-londres-un-salon-de-coiffure\/"},"modified":"2021-04-20T10:57:13","modified_gmt":"2021-04-20T10:57:13","slug":"amazon-devoile-un-nouveau-concept-a-londres-un-salon-de-coiffure","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-devoile-un-nouveau-concept-a-londres-un-salon-de-coiffure\/","title":{"rendered":"Amazon d\u00e9voile un nouveau concept \u00e0 Londres : un&#8230; salon de coiffure"},"content":{"rendered":"<p><span style=\"background-color:white\">Cela fait longtemps que <strong>Amazon<\/strong>\u00a0est bien plus qu\u2019un g\u00e9ant de l\u2019e-commerce. Le groupe le d\u00e9montre constamment avec le lancement de divers concepts de magasins physiques. Sa derni\u00e8re innovation est sur le point d\u2019ouvrir ses portes \u00e0 Londres\u00a0: un salon de coiffure au nom accrocheur d\u2019Amazon Salon.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Choisir une teinture gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e<\/span><\/h2>\n<p><span style=\"background-color:white\">La revue britannique Retail Week\u00a0<a href=\"https:\/\/www.retail-week.com\/stores\/first-look-amazons-first-ever-hairdressing-salon-concept-to-launch-in-london\/7039623.article?authent=1\" target=\"_blank\" rel=\"noopener\">a eu droit \u00e0 une\u00a0<em>avant-premi\u00e8re<\/em><\/a>\u00a0du nouveau concept dans le quartier londonien de Spitalfields. Le salon de 140 m\u00b2 regorge de produits et de technologies Amazon.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Par exemple, les clients peuvent exp\u00e9rimenter plusieurs couleurs de cheveux et styles de coiffure sur les deux \u00e9tages du salon gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e. Ils peuvent \u00e9galement \u00e9plucher l\u2019offre croissante de produits de beaut\u00e9 du g\u00e9ant du retail gr\u00e2ce \u00e0 la technologie \u00ab\u00a0point and learn\u00a0\u00bb d\u2019Amazon. Concr\u00e8tement, chaque fois que des clients pointent un produit, un \u00e9cran affiche des informations et des vid\u00e9os. S\u2019ils veulent l\u2019acheter, un code QR les conduit \u00e0 la page correspondante de la boutique en ligne.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Tout le monde est le bienvenu \u00e0 l\u2019Amazon Salon, qui n\u2019est donc pas r\u00e9serv\u00e9 aux membres Prime. Bien entendu, vous aurez besoin d\u2019un compte Amazon pour acheter des produits. Contrairement aux magasins sans caisse d\u2019Amazon, le salon de coiffure ne sera pas \u00e9quip\u00e9 de la technologie \u00ab\u00a0just walk out\u00a0\u00bb (par laquelle les clients paient automatiquement les produits quand ils sortent du magasin).<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Pas (encore) de cha\u00eene <\/span><\/h2>\n<p><span style=\"background-color:white\">Pour l\u2019instant, Amazon affirme ne pas avoir l\u2019intention de transformer son Amazon Salon en une cha\u00eene de salons de coiffure \u00e0 part enti\u00e8re. Selon le\u00a0<em>country manager<\/em>\u00a0John Boumphrey, le salon est \u00ab\u00a0un endroit o\u00f9 nous pouvons travailler avec l\u2019industrie pour exp\u00e9rimenter de nouvelles technologies\u00a0\u00bb. Il semble donc qu\u2019Amazon veuille plut\u00f4t d\u00e9montrer l\u2019utilit\u00e9 du concept avant de le vendre aux salons de coiffure existants. M\u00eame s\u2019il ne faut jurer de rien\u00a0: ce n\u2019est pas parce qu\u2019aucune ouverture d\u2019Amazon Salon suppl\u00e9mentaire n\u2019est pr\u00e9vue \u00e0 ce jour que ce ne sera jamais le cas.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Gr\u00e2ce \u00e0 cette innovation, Londres s\u2019impose peu \u00e0 peu comme un grand laboratoire pour les nouveaux concepts d\u2019Amazon. La capitale anglaise a d\u00e9j\u00e0 accueilli\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/amazon-ouvre-son-premier-magasin-sans-caisses-en-dehors-des-%C3%A9tats-unis\">le premier magasin Amazon Fresh en dehors des \u00c9tats-Unis<\/a> et Amazon souhaiterait y ouvrir rapidement dix \u00e9tablissements.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cela fait longtemps que Amazon\u00a0est bien plus qu\u2019un g\u00e9ant de l\u2019e-commerce. Le groupe le d\u00e9montre constamment avec le lancement de divers concepts de magasins physiques. Sa derni\u00e8re innovation est sur le point d\u2019ouvrir ses portes \u00e0 Londres\u00a0: un salon de coiffure au nom accrocheur d\u2019Amazon Salon. \u00a0 Choisir une teinture gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon d\u00e9voile un nouveau concept \u00e0 Londres : un... salon de coiffure - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cela fait longtemps que Amazon est bien plus qu\u2019un g\u00e9ant de l\u2019e-commerce. 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