{"id":48156,"date":"2021-04-22T07:17:42","date_gmt":"2021-04-22T07:17:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/kruidvat-deploie-un-nouveau-concept-de-magasin\/"},"modified":"2021-04-22T07:17:42","modified_gmt":"2021-04-22T07:17:42","slug":"kruidvat-deploie-un-nouveau-concept-de-magasin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/kruidvat-deploie-un-nouveau-concept-de-magasin\/","title":{"rendered":"Kruidvat d\u00e9ploie un nouveau concept de magasin"},"content":{"rendered":"<p><span style=\"background-color:white\">Pour mieux r\u00e9pondre aux besoins des clients,\u00a0<strong>Kruidvat<\/strong>\u00a0d\u00e9ploie un nouveau concept de magasin d\u00e9clin\u00e9 en trois versions. Le retailer voit toujours de nombreuses possibilit\u00e9s d\u2019ouvrir des magasins physiques en Belgique et fait de grands progr\u00e8s en ligne.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Plus moderne et plus clair<\/span><\/h2>\n<p><span style=\"background-color:white\">Au cours des prochaines ann\u00e9es, Kruidvat va convertir tous ses magasins belges \u2013 comme ses magasins n\u00e9erlandais \u2013 \u00e0 un nouveau concept plus moderne et plus clair. Les produits seront plus faciles \u00e0 trouver, car ils sont r\u00e9partis dans des \u00ab\u00a0univers\u00a0\u00bb logiques pour le client. On note aussi l\u2019am\u00e9nagement d\u2019une \u00ab\u00a0avenue\u00a0\u00bb avec toutes les promotions de la brochure. La zone des caisses sera \u00e9galement r\u00e9am\u00e9nag\u00e9e pour am\u00e9liorer la circulation\u00a0: il n\u2019y aura qu\u2019une seule file afin que les clients n\u2019aient jamais l\u2019impression d\u2019avoir choisi la mauvaise. Le nombre de magasins \u00e9quip\u00e9s de caisses self-scan sera accru.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Kruidvat a d\u00e9velopp\u00e9 trois versions de son nouveau format\u00a0: une version standard, une version urbaine qui mettra davantage l\u2019accent sur la beaut\u00e9, les soins de la peau et l\u2019alimentation, et une version familiale offrant plus d\u2019espace pour les grands emballages, les produits m\u00e9nagers, les jouets et la sant\u00e9. La cha\u00eene compte actuellement 275 magasins en Belgique, et veut porter nombre \u00e0 285 d\u2019ici la fin de l\u2019ann\u00e9e. L\u2019ambition est de poursuivre le d\u00e9veloppement de l\u2019enseigne \u00e0 des emplacements qualitatifs. Kruidvat veut aussi progresser en ligne\u00a0: les ventes en ligne ont doubl\u00e9 pendant le premier confinement et correspondent d\u00e9j\u00e0 aux ventes de plusieurs dizaines de magasins physiques.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0La crise sanitaire nous a conduits \u00e0 acc\u00e9l\u00e9rer notre programme d\u2019investissement. Nous voulons rester pertinents apr\u00e8s l\u2019\u00e9pid\u00e9mie\u00a0\u00bb, a d\u00e9clar\u00e9 Bert Verhoef, Managing Director de Kruidvat Belgium,\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/drogmetica\/%E2%80%9Ccoronacrisis-versnelt-onze-investeringsplannen%E2%80%9D-bert-verhoef-kruidvat\">dans une longue interview accord\u00e9e \u00e0 RetailDetail<\/a>. Il y \u00e9voque \u00e9galement les nouveaux concepts de magasin, les projets d\u2019expansion et les enseignements qu\u2019il a tir\u00e9s de la crise sanitaire.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour mieux r\u00e9pondre aux besoins des clients,\u00a0Kruidvat\u00a0d\u00e9ploie un nouveau concept de magasin d\u00e9clin\u00e9 en trois versions. Le retailer voit toujours de nombreuses possibilit\u00e9s d\u2019ouvrir des magasins physiques en Belgique et fait de grands progr\u00e8s en ligne. \u00a0 Plus moderne et plus clair Au cours des prochaines ann\u00e9es, Kruidvat va convertir tous ses magasins belges \u2013 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kruidvat d\u00e9ploie un nouveau concept de magasin - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour mieux r\u00e9pondre aux besoins des clients, Kruidvat d\u00e9ploie un nouveau concept de magasin d\u00e9clin\u00e9 en trois versions. 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