{"id":48167,"date":"2021-04-22T10:45:59","date_gmt":"2021-04-22T10:45:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/les-britanniques-reprennent-bloomon\/"},"modified":"2021-04-22T10:45:59","modified_gmt":"2021-04-22T10:45:59","slug":"les-britanniques-reprennent-bloomon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-britanniques-reprennent-bloomon\/","title":{"rendered":"Les Britanniques reprennent bloomon"},"content":{"rendered":"<p><span style=\"background-color:white\">Le fleuriste en ligne britannique\u00a0<strong>Bloom &amp; Wild<\/strong>\u00a0rach\u00e8te son concurrent hollandais <strong>bloomon<\/strong>. Les deux marques continueront \u00e0 \u00e9voluer s\u00e9par\u00e9ment et repr\u00e9sentent d\u00e9sormais le plus grand acteur du e-commerce sur le march\u00e9 europ\u00e9en des fleurs et des plantes d&rsquo;int\u00e9rieur.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Compl\u00e9mentaires<\/span><\/h2>\n<p><span style=\"background-color:white\">Bloom &amp; Wild est bien positionn\u00e9 sur le march\u00e9 au Royaume-Uni, tandis que bloomon r\u00e9alise de belles performances au Benelux et au Danemark en particulier. Ensemble, ils op\u00e8rent dans huit pays : la Belgique, le Danemark, l\u2019Allemagne, la France, l\u2019Irlande, les Pays-Bas, l\u2019Autriche et le Royaume-Uni. Aron Gelbard, co-fondateur de Bloom &amp; Wild, reste PDG de la nouvelle entit\u00e9, tandis que les fondateurs de bloomon, Bart Troost et Patrick Hurenkamp (photo), deviennent respectivement directeur international et directeur de l&rsquo;innovation.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Selon Troost, les deux entreprises sont tr\u00e8s compl\u00e9mentaires, tant sur le plan g\u00e9ographique que sur celui des produits et des services. \u00ab\u00a0Par exemple, bloomon a beaucoup d&rsquo;exp\u00e9rience dans le mod\u00e8le d&rsquo;abonnement et la vente de fleurs que les particuliers s\u2019ach\u00e8tent pour eux, tandis que Bloom &amp; Wild excelle avec une large gamme cadeaux en vrac et une application efficace. La mise en commun de l&rsquo;expertise, des relations avec les cultivateurs et de la technologie logistique nous permettra de nous renforcer mutuellement\u00a0\u00bb, estime-t-il.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Pour l&rsquo;exercice en cours, les deux partenaires esp\u00e8rent r\u00e9aliser un chiffre d&rsquo;affaires commun d&rsquo;environ 250 millions d&rsquo;euros. Au d\u00e9but de l&rsquo;ann\u00e9e, Bloom &amp; Wild a lev\u00e9 75 millions de livres (87 millions d&rsquo;euros) de nouveaux capitaux. Bloomon et Bloom &amp; Wild sont tous deux rentables depuis un bon moment.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le fleuriste en ligne britannique\u00a0Bloom &amp; Wild\u00a0rach\u00e8te son concurrent hollandais bloomon. Les deux marques continueront \u00e0 \u00e9voluer s\u00e9par\u00e9ment et repr\u00e9sentent d\u00e9sormais le plus grand acteur du e-commerce sur le march\u00e9 europ\u00e9en des fleurs et des plantes d&rsquo;int\u00e9rieur. \u00a0 Compl\u00e9mentaires Bloom &amp; Wild est bien positionn\u00e9 sur le march\u00e9 au Royaume-Uni, tandis que bloomon r\u00e9alise de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48167","post","type-post","status-publish","format-standard","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les Britanniques reprennent bloomon - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le fleuriste en ligne britannique Bloom &amp; Wild rach\u00e8te son concurrent hollandais bloomon. 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