{"id":48179,"date":"2021-04-22T13:23:25","date_gmt":"2021-04-22T13:23:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/la-transition-vers-la-durabilite-pourrait-couter-30-de-ses-benefices-a-la-mode-rapide\/"},"modified":"2021-04-22T13:23:25","modified_gmt":"2021-04-22T13:23:25","slug":"la-transition-vers-la-durabilite-pourrait-couter-30-de-ses-benefices-a-la-mode-rapide","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-transition-vers-la-durabilite-pourrait-couter-30-de-ses-benefices-a-la-mode-rapide\/","title":{"rendered":"\u00ab La transition vers la durabilit\u00e9 pourrait co\u00fbter 30 % de ses b\u00e9n\u00e9fices \u00e0 la mode rapide \u00bb"},"content":{"rendered":"<p><span style=\"background-color:white\">Le secteur de la mode rapide est confront\u00e9 \u00e0 un d\u00e9fi de taille, \u00e0 en croire les analystes de la grande banque UBS. Le souci croissant des consommateurs pour la durabilit\u00e9 pourrait faire chuter de 30 % les b\u00e9n\u00e9fices de grands groupes tels que Zara, H&amp;M et Primark dans les cinq \u00e0 dix prochaines ann\u00e9es.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Sc\u00e9nario le plus pessimiste<\/span><\/h2>\n<p><span style=\"background-color:white\">La mode rapide ne jouit pas d&rsquo;une image particuli\u00e8rement \u00e9cologique. Si le mod\u00e8le consistant \u00e0 lancer rapidement de nouvelles collections de v\u00eatements en misant sur de gros volumes et de petits prix a profit\u00e9 aux entreprises concern\u00e9es, le sentiment des consommateurs est en train de changer.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">C&rsquo;est ce qu\u2019avance Victoria Kalb, analyste d&rsquo;UBS, dans un rapport repris par Fashion United. Son \u00ab\u00a0sc\u00e9nario le plus pessimiste\u00a0\u00bb fait \u00e9tat d\u2019une\u00a0<a href=\"https:\/\/fashionunited.nl\/nieuws\/mode\/zwitserse-bank-waarschuwt-fast-fashion-krijgt-mogelijk-dreun\/2021042249366\" target=\"_blank\" rel=\"noopener\">baisse de 30 % des b\u00e9n\u00e9fices<\/a>\u00a0au cours des 5 \u00e0 10 prochaines ann\u00e9es. \u00ab\u00a0Le fait que les consommateurs ach\u00e8tent moins d&rsquo;articles mais continuent \u00e0 acheter des articles qu&rsquo;ils consid\u00e8rent comme plus durables pourrait avoir de profondes r\u00e9percussions\u00a0\u00bb, indique Kalb dans son rapport.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Cancel culture<\/span><\/h2>\n<p><span style=\"background-color:white\">Dans le plus mauvais cas de figure, lorsque les acteurs de la mode rapide font fabriquer leurs collections \u00e0 vitesse grand V dans des pays \u00e0 faibles salaires de l&rsquo;autre c\u00f4t\u00e9 du globe, on sait depuis longtemps que ce secteur a une empreinte carbone plus \u00e9lev\u00e9e que le transport maritime et l\u2019aviation r\u00e9unis. Le prix reste l&rsquo;un des principaux incitants \u00e0 l\u2019achat pour les consommateurs, mais UBS souligne d\u00e9sormais sans d\u00e9tour le risque que suppose une transition acc\u00e9l\u00e9r\u00e9e vers le choix de la durabilit\u00e9.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Dans l&rsquo;actuelle \u00ab\u00a0call out\u00a0\u00bb culture (mise au pilori des entreprises sur les r\u00e9seaux sociaux) ou \u00ab\u00a0cancel culture\u00a0\u00bb (boycott ouvert des cha\u00eenes), ce souci croissant pour la durabilit\u00e9 comporte des risques tr\u00e8s \u00e9lev\u00e9s.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Le comportement des consommateurs l\u2019emporte sur la capacit\u00e9 d&rsquo;adaptation du secteur <\/span><\/h2>\n<p><span style=\"background-color:white\">Cependant, le secteur se r\u00e9invente constamment, en produisant davantage localement et en utilisant des mat\u00e9riaux plus durables. Lors du r\u00e9cent RetailDetail Fashion Congress, plusieurs acteurs ont soulign\u00e9 que la durabilit\u00e9 gagnait du terrain, mais qu\u2019elle <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/fast-fashion-niet-dood-maar-heeft-wel-een-stevige-verkoudheid\">n\u2019\u00e9tait pas incompatible avec le mod\u00e8le de la mode rapide<\/a>\u00a0capable de s\u2019adapter rapidement aux nouvelles tendances de la mode.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Pourtant, UBS doute que cela soit suffisant : \u00ab\u00a0M\u00eame si nous ne remettons pas en cause la capacit\u00e9 d\u2019adaptation des entreprises, nous estimons que les changements de comportement des consommateurs d\u00e9passent d\u00e9j\u00e0 la capacit\u00e9 des entreprises \u00e0 y r\u00e9pondre\u00a0\u00bb, pr\u00e9sage sombrement la banque.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le secteur de la mode rapide est confront\u00e9 \u00e0 un d\u00e9fi de taille, \u00e0 en croire les analystes de la grande banque UBS. Le souci croissant des consommateurs pour la durabilit\u00e9 pourrait faire chuter de 30 % les b\u00e9n\u00e9fices de grands groupes tels que Zara, H&amp;M et Primark dans les cinq \u00e0 dix prochaines ann\u00e9es. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00ab La transition vers la durabilit\u00e9 pourrait co\u00fbter 30 % de ses b\u00e9n\u00e9fices \u00e0 la mode rapide \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le secteur de la mode rapide est confront\u00e9 \u00e0 un d\u00e9fi de taille : l&#039;int\u00e9r\u00eat croissant des consommateurs pour la 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