{"id":4827,"date":"2014-01-21T13:10:52","date_gmt":"2014-01-21T13:10:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/bavaria-promeut-la-brasserie-belge-omer-vander-ghinste-aux-pays-bas\/"},"modified":"2014-01-21T13:10:52","modified_gmt":"2014-01-21T13:10:52","slug":"bavaria-promeut-la-brasserie-belge-omer-vander-ghinste-aux-pays-bas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/bavaria-promeut-la-brasserie-belge-omer-vander-ghinste-aux-pays-bas\/","title":{"rendered":"Bavaria promeut la brasserie belge Omer Vander Ghinste aux Pays-Bas"},"content":{"rendered":"<h2>\u2018Bockor\u2019 vise une hausse des ventes de 25%<\/h2>\n<p>Les bi\u00e8res de la brasserie Vander Ghinste, mieux connue sous son ancien nom Bockor, ont d\u00e9j\u00e0 \u00e9t\u00e9 import\u00e9es par Bavaria, mais le brasseur n\u00e9erlandais souhaite \u00e0 pr\u00e9sent promouvoir davantage encore les produits du brasseur belge. Gr\u00e2ce \u00e0 cette collaboration le brasseur de Bellegem (pr\u00e8s de Courtrai) esp\u00e8re augmenter ses ventes de 25%.<\/p>\n<p>Bavaria a mis sur pied une op\u00e9ration similaire pour les bi\u00e8res allemandes Ayinger, dont il va promouvoir plus activement les bi\u00e8res blanches. Ces accords exclusifs avec Vander Ghinste et Ayinger permettront \u00e0 Bavaria d\u2019\u00e9largir sa gamme de bi\u00e8res sp\u00e9ciales. Celles-ci, ainsi que les bi\u00e8res sans alcool constituent le segment connaissant la plus forte croissance sur le march\u00e9 brassicole des Pays-Bas.<\/p>\n<p>Bavaria produit annuellement 6 millions d\u2019hectolitres de bi\u00e8re, dont 65% est destin\u00e9 \u00e0 l\u2019exportation vers plus de 120 pays. L\u2019entreprise r\u00e9alise un chiffre d\u2019affaires d\u2019environ 400 millions d\u2019euros. La brasserie Vander Ghinste quant \u00e0 elle est d\u2019un gabarit nettement plus modeste avec un volume de 85.000 hectolitres et un chiffre d\u2019affaires de 17,4 millions d\u2019euros.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Bockor\u2019 vise une hausse des ventes de 25% Les bi\u00e8res de la brasserie Vander Ghinste, mieux connue sous son ancien nom Bockor, ont d\u00e9j\u00e0 \u00e9t\u00e9 import\u00e9es par Bavaria, mais le brasseur n\u00e9erlandais souhaite \u00e0 pr\u00e9sent promouvoir davantage encore les produits du brasseur belge. Gr\u00e2ce \u00e0 cette collaboration le brasseur de Bellegem (pr\u00e8s de Courtrai) esp\u00e8re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bavaria promeut la brasserie belge Omer Vander Ghinste aux Pays-Bas - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/bavaria-promeut-la-brasserie-belge-omer-vander-ghinste-aux-pays-bas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bavaria promeut la brasserie belge Omer Vander Ghinste aux Pays-Bas - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u2018Bockor\u2019 vise une hausse des ventes de 25% Les bi\u00e8res de la brasserie Vander Ghinste, mieux connue sous son ancien nom Bockor, ont d\u00e9j\u00e0 \u00e9t\u00e9 import\u00e9es par Bavaria, mais le brasseur n\u00e9erlandais souhaite \u00e0 pr\u00e9sent promouvoir davantage encore les produits du brasseur belge. 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