{"id":48279,"date":"2021-04-27T12:43:37","date_gmt":"2021-04-27T12:43:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/delhaize-devient-belhaize\/"},"modified":"2021-04-27T12:43:37","modified_gmt":"2021-04-27T12:43:37","slug":"delhaize-devient-belhaize","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-devient-belhaize\/","title":{"rendered":"Delhaize devient Belhaize"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Delhaize<\/strong>\u00a0change de nom et devient\u00a0<strong>Belhaize<\/strong> pendant un mois. La cha\u00eene de supermarch\u00e9 souhaite ainsi mettre \u00e0 l\u2019honneur les produits du terroir et remercier les producteurs belges.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Pand\u00e9mie<\/span><\/h2>\n<p><span style=\"background-color:white\">La demande de produits belges a augment\u00e9 de 15% l\u2019an dernier chez Delhaize. R\u00e9sultat\u00a0: sept produits sur dix de l\u2019enseigne sont d\u00e9sormais d\u2019origine belge. Selon le retailer, la crise sanitaire a clairement jou\u00e9 un r\u00f4le d\u2019acc\u00e9l\u00e9rateur.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Pour remercier les quelque 1600 producteurs belges, Delhaize a d\u00e9cid\u00e9 de changer temporairement de nom\u00a0: Delhaize devient Belhaize, explique un communiqu\u00e9 de presse. \u00ab\u00a0Nous sommes fiers de la coop\u00e9ration que nous avons \u00e9tablie avec chacun d\u2019entre eux. Notre ambition est de continuer \u00e0 augmenter la part des produits belges dans nos rayons\u00a0\u00bb, y d\u00e9clare Xavier Piesvaux, le CEO.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les fournisseurs et producteurs belges seront \u00e9galement mis \u00e0 l\u2019honneur dans les magasins et sur le site web. Les produits locaux seront mis en avant et certains emballages arboreront temporairement des logos diff\u00e9rents pour souligner cet ancrage local.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Mais ce changement de nom reste avant tout un coup marketing\u00a0: seuls deux magasins (Waterloo et Wilrijk) seront r\u00e9ellement dot\u00e9s d\u2019un logo diff\u00e9rent, on ne trouve aucune trace d\u2019un nom diff\u00e9rent sur la boutique en ligne&#8230; et l\u2019adresse belhaize.be a entre-temps \u00e9t\u00e9 enregistr\u00e9e par un chasseur de noms de domaine particuli\u00e8rement r\u00e9actif.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delhaize\u00a0change de nom et devient\u00a0Belhaize pendant un mois. La cha\u00eene de supermarch\u00e9 souhaite ainsi mettre \u00e0 l\u2019honneur les produits du terroir et remercier les producteurs belges. \u00a0 Pand\u00e9mie La demande de produits belges a augment\u00e9 de 15% l\u2019an dernier chez Delhaize. R\u00e9sultat\u00a0: sept produits sur dix de l\u2019enseigne sont d\u00e9sormais d\u2019origine belge. Selon le retailer, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize devient Belhaize - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Delhaize devient temporairement Belhaize : la cha\u00eene de supermarch\u00e9 souhaite ainsi \u00e0 l\u2019honneur les produits du terroir et remercier les producteurs belges.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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