{"id":48340,"date":"2021-04-29T09:52:41","date_gmt":"2021-04-29T09:52:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ab-inbev-lance-en-europe-ses-hard-seltzers-hyperpopulaires-aux-etats-unis\/"},"modified":"2021-04-29T09:52:41","modified_gmt":"2021-04-29T09:52:41","slug":"ab-inbev-lance-en-europe-ses-hard-seltzers-hyperpopulaires-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-lance-en-europe-ses-hard-seltzers-hyperpopulaires-aux-etats-unis\/","title":{"rendered":"AB InBev lance en Europe ses \u00ab hard seltzers \u00bb hyperpopulaires aux \u00c9tats-Unis"},"content":{"rendered":"<p><span style=\"background-color:white\">On le sentait venir, mais <strong>AB InBev<\/strong> l\u2019a annonc\u00e9 officiellement \u00a0: Les \u00ab\u00a0hard seltzers\u00a0\u00bb, ces boissons alcoolis\u00e9es \u00e0 base d\u2019eau gazeuse et d\u2019ar\u00f4me de fruit, arrivent dans nos contr\u00e9es. Selon le g\u00e9ant de la bi\u00e8re, la demande augmente rapidement en Europe pour cette boisson si populaire aux \u00c9tats-Unis.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Jeunes<\/span><\/h2>\n<p><span style=\"background-color:white\">Mike\u2019s Hard Seltzer, la marque hard seltzer d\u2019AB InBev, sera lanc\u00e9e en Belgique, en Allemagne, en France et aux Pays-Bas. Il y aura toutefois de l\u00e9g\u00e8res diff\u00e9rences locales en termes de saveurs\u00a0: en Belgique, aux Pays-Bas et en France, le brasseur proposera le citron vert, la framboise et la cerise noire, mais en Allemagne, cette derni\u00e8re sera remplac\u00e9e par le fruit de la passion.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Ces hard seltzers n\u2019ont pas grand-chose \u00e0 voir avec la bi\u00e8re, si ce n\u2019est qu\u2019\u00e0 5%, leur teneur en alcool est proche de celle des pils classiques. Pour le reste, la boisson se compose d\u2019eau gazeuse et d\u2019ar\u00f4mes de fruits. C\u2019est une alternative populaire aux boissons alcoolis\u00e9es existantes, notamment chez les jeunes\u00a0: elle est plus facile \u00e0 boire et pauvre en calories. Mike\u2019s Hard Seltzer, par exemple, revendique 100 calories par bo\u00eete de 33cl.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Aux \u00c9tats-Unis, sa popularit\u00e9 s\u2019est traduite par un march\u00e9 pesant aujourd\u2019hui plus de trois milliards d\u2019euros. Au Royaume-Uni o\u00f9 Mike\u2019s Hard Seltzer est disponible depuis 2019, le march\u00e9 a d\u00e9j\u00e0 atteint 600 millions de livres sterling (environ 700 millions d\u2019euros).<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">\u00ab\u00a0Beyond Beer\u00a0\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00ab\u00a0Le segment hard seltzer attire de nombreux nouveaux groupes cibles\u00a0\u00bb, a d\u00e9clar\u00e9 Elise Dickinson, responsable du marketing pour les hard seltzer chez AB InBev Europe. \u00ab\u00a0Des buveurs de bi\u00e8re aux amateurs de vin ou de spiritueux, tous sont \u00e0 la recherche d\u2019une alternative rafra\u00eechissante\u00a0\u00bb.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le succ\u00e8s des hard seltzers aide AB InBev \u00e0 diversifier son portefeuille de boissons. L\u2019entreprise reste certes un brasseur avant tout, mais sa division \u00ab\u00a0Beyond Beer\u00a0\u00bb ne cesse de prendre de l\u2019ampleur. Elle inclut non seulement les hard seltzers, mais aussi les vins, les spiritueux et les cocktails pr\u00e9-m\u00e9lang\u00e9s. La division a enregistr\u00e9 une croissance \u00e0 deux chiffres en 2020 et affiche d\u00e9sormais un chiffre d\u2019affaires annuel d\u2019un milliard de dollars (800 millions d\u2019euros).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On le sentait venir, mais AB InBev l\u2019a annonc\u00e9 officiellement \u00a0: Les \u00ab\u00a0hard seltzers\u00a0\u00bb, ces boissons alcoolis\u00e9es \u00e0 base d\u2019eau gazeuse et d\u2019ar\u00f4me de fruit, arrivent dans nos contr\u00e9es. Selon le g\u00e9ant de la bi\u00e8re, la demande augmente rapidement en Europe pour cette boisson si populaire aux \u00c9tats-Unis. \u00a0 Jeunes Mike\u2019s Hard Seltzer, la marque [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AB InBev lance en Europe ses \u00ab hard seltzers \u00bb hyperpopulaires aux \u00c9tats-Unis - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"AB InBev va lancer chez nous ses hard seltzers, des boissons alcoolis\u00e9es \u00e0 base d\u2019eau gazeuse et d\u2019ar\u00f4me de fruit. 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