{"id":48393,"date":"2021-04-30T11:31:40","date_gmt":"2021-04-30T11:31:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/jdcom-arrive-en-europe-par-les-pays-bas\/"},"modified":"2021-04-30T11:31:40","modified_gmt":"2021-04-30T11:31:40","slug":"jdcom-arrive-en-europe-par-les-pays-bas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jdcom-arrive-en-europe-par-les-pays-bas\/","title":{"rendered":"JD.com arrive en Europe par les Pays-Bas"},"content":{"rendered":"<p><span style=\"background-color:white\">Le g\u00e9ant chinois du commerce \u00e9lectronique\u00a0<strong>JD.com<\/strong>\u00a0donne le coup d&rsquo;envoi de son expansion en Europe : le sp\u00e9cialiste de la logistique ouvre un centre de distribution de 18 000 m\u00e8tres carr\u00e9s dans le Limbourg, aux Pays-Bas. Un nouveau bureau est \u00e9galement pr\u00e9vu.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Robots et chariots autonomes<\/span><\/h2>\n<p><span style=\"background-color:white\">Le sort en est jet\u00e9\u00a0: Jd.com a sign\u00e9 un contrat de location pour un centre de distribution de 18 000 m\u00e8tres carr\u00e9s \u00e0 Venray, dans le sud des Pays-Bas. En plus d\u2019une fonction d&rsquo;entrep\u00f4t, environ 350 m\u00e8tres carr\u00e9s de l&rsquo;espace seront \u00e9galement am\u00e9nag\u00e9s en bureaux. Le groupe avait au d\u00e9part envisag\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/jdcom-lorgne-l%E2%80%99europe\" target=\"_blank\" rel=\"noopener\">un centre de distribution en France<\/a>\u00a0ou\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/immobilier\/l%E2%80%99e-tailer-chinois-jd-va-t-il-conqu%C3%A9rir-l%E2%80%99europe-en-passant-par-zeebruges\" target=\"_blank\" rel=\"noopener\">le port de Zeebruges<\/a>\u00a0comme centre logistique, mais son choix s&rsquo;est finalement port\u00e9 sur les Pays-Bas.<\/span><\/p>\n<p><span style=\"background-color:white\">JD.com, troisi\u00e8me acteur du commerce \u00e9lectronique en Chine gr\u00e2ce \u00e0 une logistique hautement automatis\u00e9e, va \u00e9galement utiliser des v\u00e9hicules et des robots autonomes \u00e0 Venray pour collecter les marchandises et aider le personnel. C&rsquo;est ce que rapporte Ecommerce News.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Des supermarch\u00e9s \u00e9galement au programme<\/span><\/h2>\n<p><span style=\"background-color:white\">JD.com tente de p\u00e9n\u00e9trer le march\u00e9 europ\u00e9en depuis des ann\u00e9es, non sans difficult\u00e9s. En 2018, le g\u00e9ant du commerce \u00e9lectronique \u00e9tait sur le point d&rsquo;ouvrir un bureau en Allemagne, mais dans le courant de l\u2019ann\u00e9e <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/jdcom-bergt-europese-ambities-voorlopig-op\" target=\"_blank\" rel=\"noopener\">un scandale de viol et des co\u00fbts croissants<\/a>\u00a0ont contraint l&rsquo;entreprise \u00e0 proc\u00e9der \u00e0 une profonde restructuration. Le g\u00e9ant du Web a perdu plus de 40 % de sa valorisation boursi\u00e8re et\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/jdcom-fait-%C3%A0-nouveau-des-b%C3%A9n%C3%A9fices\" target=\"_blank\" rel=\"noopener\">sa rentabilit\u00e9<\/a>, cons\u00e9quence de quoi les projets europ\u00e9ens ont \u00e9t\u00e9 mis en attente.<\/span><\/p>\n<p><span style=\"background-color:white\">Aujourd&rsquo;hui, le g\u00e9ant chinois est pr\u00eat \u00e0 r\u00e9it\u00e9rer, avec vraisemblablement le segment des supermarch\u00e9s comme cible principale. Les postes vacants laissent \u00e0 penser que JD.com a \u00e9galement des projets concrets pour l\u2019ouverture de supermarch\u00e9s physiques, notamment \u00e0 Amsterdam. Le groupe chinois cherche \u00e0 embaucher des employ\u00e9s exp\u00e9riment\u00e9s dans l&rsquo;alimentation fra\u00eeche qui souhaitent contribuer au d\u00e9veloppement d&rsquo;un v\u00e9ritable r\u00e9seau de magasins. La combinaison avec le commerce \u00e9lectronique semble \u00e9galement \u00eatre une priorit\u00e9.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Concurrencer Amazon<\/span><\/h2>\n<p><span style=\"background-color:white\">En Chine, JD.com est actif sur le march\u00e9 alimentaire avec\u00a0<strong>7Fresh<\/strong>, une formule de supermarch\u00e9 dans le segment haut de gamme qui se distingue par ses <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/voici-7fresh-le-supermarch%C3%A9-high-tech-de-jdcom\" target=\"_blank\" rel=\"noopener\">innovations technologiques et son offre de restauration<\/a>. Les magasins proposent souvent des plats frais cuisin\u00e9s sur place, tandis que les clients peuvent profiter de chariots automatis\u00e9s et de suggestions de produits personnalis\u00e9es pendant leurs courses. Conform\u00e9ment \u00e0 la tradition m\u00e9tropolitaine chinoise, la livraison \u00e0 domicile des courses est \u00e9galement gratuite dans un rayon de trois kilom\u00e8tres.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">JD.com s&rsquo;appr\u00eate-t-il \u00e0 amener cette formule en Europe ? Le PDG, Richard Liu, a pr\u00e9c\u00e9demment indiqu\u00e9 qu&rsquo;il souhaitait \u00e9galement servir le march\u00e9 local, m\u00eame avec des produits locaux. Dans le domaine du commerce \u00e9lectronique, l\u2019objectif est de concurrencer Amazon et Alibaba. \u00ab\u00a0Plus la concurrence est forte,\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/jdcom-le-g%C3%A9ant-chinois-de-l%E2%80%99internet-se-lance-en-europe-cette-ann%C3%A9e\" target=\"_blank\" rel=\"noopener\">mieux c\u2019est pour les consommateurs<\/a>\u00a0et les producteurs\u00a0\u00bb, a d\u00e9clar\u00e9 Liu.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant chinois du commerce \u00e9lectronique\u00a0JD.com\u00a0donne le coup d&rsquo;envoi de son expansion en Europe : le sp\u00e9cialiste de la logistique ouvre un centre de distribution de 18 000 m\u00e8tres carr\u00e9s dans le Limbourg, aux Pays-Bas. Un nouveau bureau est \u00e9galement pr\u00e9vu. \u00a0 Robots et chariots autonomes Le sort en est jet\u00e9\u00a0: Jd.com a sign\u00e9 un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JD.com arrive en Europe par les Pays-Bas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le g\u00e9ant chinois du commerce \u00e9lectronique JD.com donne le coup d&#039;envoi de 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