{"id":48488,"date":"2021-05-05T10:53:43","date_gmt":"2021-05-05T10:53:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/pringles-injecte-30-millions-deuros-dans-son-site-de-production-malinois\/"},"modified":"2021-05-05T10:53:43","modified_gmt":"2021-05-05T10:53:43","slug":"pringles-injecte-30-millions-deuros-dans-son-site-de-production-malinois","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pringles-injecte-30-millions-deuros-dans-son-site-de-production-malinois\/","title":{"rendered":"Pringles injecte 30 millions d\u2019euros dans son site de production malinois"},"content":{"rendered":"<p>Pour r\u00e9pondre \u00e0 la demande croissante de chips <strong>Pringles<\/strong>, la maison m\u00e8re\u00a0<strong>Kellogg<\/strong>\u00a0investit 140 millions d\u2019euros dans ses usines en Pologne et en Belgique. Environ 30 millions d\u2019euros sont destin\u00e9s au site malinois.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Travaux de r\u00e9novation \u00e0 Malines<\/h2>\n<p>Kellogg Europe, la holding propri\u00e9taire de la marque de snacks Pringles, a investi un total de 140 millions d\u2019euros dans ses usines europ\u00e9ennes depuis fin 2019. Les chips Pringles semblent en effet de plus en plus pris\u00e9s dans toute l\u2019Europe. Dave Lawlor, le directeur, table aussi sur une augmentation de la demande avec l\u2019assouplissement des mesures sanitaire et le retour de moments plus sociaux entre amis et en famille.\u00a0<\/p>\n<p>\nC\u2019est la Pologne qui a b\u00e9n\u00e9fici\u00e9 de la majeure partie de ces investissements\u00a0: 110 millions d\u2019euros ont \u00e9t\u00e9 affect\u00e9s \u00e0 la construction d\u2019une nouvelle ligne de production dans l\u2019usine de Kutno. Cette nouvelle ligne, qui ne devait \u00eatre mise en service qu\u2019en mai 2021, est op\u00e9rationnelle avec un mois d\u2019avance et augmentera la production de l\u2019usine de 34%, ce qui permettra la production de 120 millions de bo\u00eetes de Pringles suppl\u00e9mentaires par an. Il s\u2019agit ainsi de la ligne Pringles la plus efficace et la plus durable \u00e0 ce jour.<\/p>\n<p>\nEn 2008, Kellogg n\u2019avait pourtant pas construit son usine pour produire des chips, mais des c\u00e9r\u00e9ales Special K. Le site n\u2019a \u00e9t\u00e9 transform\u00e9 en \u00ab\u00a0Pringles Factory\u00a0\u00bb qu\u2019en 2014. \u00ab\u00a0C\u2019est le plus grand investisseur de la Zone \u00e9conomique sp\u00e9ciale de Lodz, avec plus de 330 millions d\u2019euros d\u2019investissements depuis 2008 \u2013 ce qui a eu un impact positif sur la r\u00e9gion et permis de cr\u00e9er pr\u00e8s de 550 emplois qualifi\u00e9s\u00a0\u00bb, a rappel\u00e9 Dave Lawlor.<\/p>\n<p>\nPringles va investir \u00e9galement 30 millions d\u2019euros dans son site belge de Malines. Il s\u2019agira de r\u00e9nover le site afin qu\u2019il puisse continuer \u00e0 r\u00e9pondre \u00e0 la demande et pour rendre la production plus durable. Les travaux devraient commencer cette ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour r\u00e9pondre \u00e0 la demande croissante de chips Pringles, la maison m\u00e8re\u00a0Kellogg\u00a0investit 140 millions d\u2019euros dans ses usines en Pologne et en Belgique. Environ 30 millions d\u2019euros sont destin\u00e9s au site malinois. \u00a0 Travaux de r\u00e9novation \u00e0 Malines Kellogg Europe, la holding propri\u00e9taire de la marque de snacks Pringles, a investi un total de 140 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pringles injecte 30 millions d\u2019euros dans son site de production malinois - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour r\u00e9pondre \u00e0 la demande croissante de chips Pringles, la maison m\u00e8re Kellogg investit 140 millions d\u2019euros dans ses usines en Pologne et en Belgique. Environ 30 millions d\u2019euros sont destin\u00e9s au site malinois.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/pringles-injecte-30-millions-deuros-dans-son-site-de-production-malinois\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pringles injecte 30 millions d\u2019euros dans son site de production malinois - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Pour r\u00e9pondre \u00e0 la demande croissante de chips Pringles, la maison m\u00e8re Kellogg investit 140 millions d\u2019euros dans ses usines en Pologne et en Belgique. 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