{"id":48500,"date":"2021-05-05T15:26:43","date_gmt":"2021-05-05T15:26:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ahold-delhaize-apprend-a-cuisiner-et-a-postuler-avec-une-nouvelle-plateforme\/"},"modified":"2021-05-05T15:26:43","modified_gmt":"2021-05-05T15:26:43","slug":"ahold-delhaize-apprend-a-cuisiner-et-a-postuler-avec-une-nouvelle-plateforme","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ahold-delhaize-apprend-a-cuisiner-et-a-postuler-avec-une-nouvelle-plateforme\/","title":{"rendered":"Ahold Delhaize apprend \u00e0 cuisiner et \u00e0 postuler avec une nouvelle plateforme"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Ahold Delhaize<\/strong>\u00a0lance une nouvelle application qui n\u2019a aucun lien avec le retail\u00a0: Avec des partenaires comme\u00a0<strong>Randstad<\/strong>,\u00a0<strong>Unilever\u00a0<\/strong>et\u00a0<strong>Just Eat Takeaway<\/strong>, On Track vise \u00e0 devenir une plateforme d\u2019apprentissage num\u00e9rique o\u00f9 l\u2019on peut trouver de tout \u2013 des offres d\u2019emploi aux cours de cuisine.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Les Ted Talks du supermarch\u00e9<\/span><\/h2>\n<p><span style=\"background-color:white\">En collaboration avec toute une s\u00e9rie de partenaires \u2013 de Just Eat Takeaway \u00e0 Unilever \u2013, Ahold Delhaize lance aux Pays-Bas l\u2019application \u00e9ducative On Track, une plateforme num\u00e9rique proposant de courtes vid\u00e9os. Ces \u00ab\u00a0mini-Master Classes\u00a0\u00bb, comme les surnomme Wouter Kolk, CEO d\u2019Ahold Delhaize Europe, sont donn\u00e9es par des professionnels de leur sp\u00e9cialit\u00e9 et notamment des personnalit\u00e9s n\u00e9erlandaises du monde de l\u2019art, du cin\u00e9ma et de la musique.<\/span><\/p>\n<p><span style=\"background-color:white\">L\u2019id\u00e9e est que les utilisateurs acqui\u00e8rent de nouvelles connaissances et comp\u00e9tences qui leur seront utiles dans leur carri\u00e8re et leur vie personnelle. La devise est claire\u00a0: \u00ab\u00a0Avec On Track, <a href=\"https:\/\/www.aholddelhaize.com\/en\/news\/ahold-delhaize-and-many-partners-start-on-track-an-innovative-learning-platform\/\" target=\"_blank\" rel=\"noopener\">il est aussi facile d\u2019apprendre que de checker son compte Instagram<\/a> ou de s\u2019informer de l\u2019actualit\u00e9.\u00a0\u00bb L\u2019application sera lanc\u00e9e aux Pays-Bas en septembre. Une extension en Europe est envisag\u00e9e par la suite. Ahold Delhaize promet que l\u2019application restera gratuite, non commerciale et exempte de publicit\u00e9.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">N\u00e9e de la crise sanitaire<\/span><\/h2>\n<p><span style=\"background-color:white\">Pourquoi\u2009? Le CEO pour l\u2019Europe Wouter Kolk a expliqu\u00e9 au quotidien n\u00e9erlandais AD qu\u2019il voulait rendre service \u00e0 la soci\u00e9t\u00e9, en particulier aux personnes qui ont perdu leur emploi en raison de la crise sanitaire ou qui ont des difficult\u00e9s \u00e0 trouver un nouveau job. L\u2019id\u00e9e\u00a0: proposer un enseignement moderne ou soutenir les gens <a href=\"https:\/\/www.ad.nl\/economie\/ahold-delhaize-lanceert-app-als-goedmakertje-voor-megawinst-in-crisistijd~afe29f25\/\" target=\"_blank\" rel=\"noopener\">dans la recherche d\u2019un autre travail<\/a>\u00a0ou leur reconversion.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<br \/>\nLes digressions n\u00e9cessaires ont \u00e9galement \u00e9t\u00e9 pr\u00e9vues\u00a0: une enqu\u00eate men\u00e9e aupr\u00e8s d\u2019un millier de personnes a permis de retenir douze sujets qui, outre les comp\u00e9tences num\u00e9riques et commerciales, comprennent \u00e9galement la cuisine et le jardinage. Des offres d\u2019emploi seront \u00e9galement publi\u00e9es sur la plateforme. Reste donc \u00e0 savoir si l\u2019application sera une arme dans la \u00ab\u00a0guerre des talents\u00a0\u00bb que se livrent les grandes entreprises ou avant tout une plateforme de \u00ab\u00a0contenu de marque\u00a0\u00bb \u00e0 des fins de marketing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahold Delhaize\u00a0lance une nouvelle application qui n\u2019a aucun lien avec le retail\u00a0: Avec des partenaires comme\u00a0Randstad,\u00a0Unilever\u00a0et\u00a0Just Eat Takeaway, On Track vise \u00e0 devenir une plateforme d\u2019apprentissage num\u00e9rique o\u00f9 l\u2019on peut trouver de tout \u2013 des offres d\u2019emploi aux cours de cuisine. \u00a0 Les Ted Talks du supermarch\u00e9 En collaboration avec toute une s\u00e9rie de partenaires [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ahold Delhaize apprend \u00e0 cuisiner et \u00e0 postuler avec une nouvelle plateforme - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ahold Delhaize lance une nouvelle application : Avec des partenaires comme Randstad, Unilever et Just Eat Takeaway, On Track vise \u00e0 devenir une plateforme d\u2019apprentissage 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