{"id":48520,"date":"2021-05-06T09:13:45","date_gmt":"2021-05-06T09:13:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-supermarche-en-ligne-hopr-est-beaucoup-plus-cher-que-delhaize-et-carrefour-2\/"},"modified":"2021-05-06T09:13:45","modified_gmt":"2021-05-06T09:13:45","slug":"le-supermarche-en-ligne-hopr-est-beaucoup-plus-cher-que-delhaize-et-carrefour-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-supermarche-en-ligne-hopr-est-beaucoup-plus-cher-que-delhaize-et-carrefour-2\/","title":{"rendered":"\u00ab Le supermarch\u00e9 en ligne Hopr est beaucoup plus cher que Delhaize et Carrefour \u00bb"},"content":{"rendered":"<p><span style=\"background-color:white\">Le premier \u00ab\u00a0pure player\u00a0\u00bb belge ne semble pas viser les consommateurs attentifs aux prix\u00a0: les courses seront beaucoup plus ch\u00e8res chez\u00a0<strong>Hopr<\/strong> que dans les autres supermarch\u00e9s proposant la livraison \u00e0 domicile, affirme Test-Achats.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00c9carts sensibles<\/span><\/h2>\n<p><span style=\"background-color:white\">Apr\u00e8s une p\u00e9riode d\u2019essai de deux semaines, Hopr\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/hopr-cl%C3%B4ture-sa-p%C3%A9riode-dessai-et-entre-en-service-%C3%A0-hasselt\">a \u00e9t\u00e9 mis en ligne lundi dernier pour les habitants de Hasselt et de sa r\u00e9gion<\/a>. L\u2019organisation de d\u00e9fense des consommateurs Test-Achats a analys\u00e9 l\u2019assortiment et compar\u00e9 les prix d\u2019un panier \u2013 certes tr\u00e8s limit\u00e9 \u2013 de 26 produits. Le ticket de caisse affichait 144,86 euros chez Hopr, 125,04 euros chez\u00a0<strong>Delhaize<\/strong>, 121,85 euros chez\u00a0<strong>Carrefour<\/strong>\u00a0et 114,2 euros chez\u00a0<strong>Collect&amp;Go<\/strong>, le service de courses de Colruyt (qui ne livre cependant pas \u00e0 domicile). Hopr est donc respectivement 14%, 16% et 21% plus cher que ses concurrents directs. M\u00eame si l\u2019on prend en compte la livraison gratuite pour les commandes de plus de 100 euros, le supermarch\u00e9 en ligne reste 9% plus cher que Carrefour et 7% plus cher que Delhaize.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Test-Achats s\u2019en \u00e9tonne\u00a0: un supermarch\u00e9 100% en ligne devrait \u00eatre moins cher qu\u2019une cha\u00eene de supermarch\u00e9s qui doit \u00e9galement g\u00e9rer des magasins physiques. L\u2019organisation de d\u00e9fense des consommateurs r\u00e9serve d\u2019autres critiques concernant Hopr\u00a0: l\u2019assortiment est certes \u00e9quilibr\u00e9, mais tr\u00e8s limit\u00e9 avec un peu plus de 1000 r\u00e9f\u00e9rences, les prix au kilo des fruits et l\u00e9gumes vendus en vrac ne sont pas mentionn\u00e9s, et l\u2019indication de l\u2019origine des produits frais pourrait \u00eatre plus claire.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab\u00a0Nous ne voulons pas \u00eatre un casseur de prix\u00a0\u00bb<\/h2>\n<p>\u00ab\u00a0Nous ne sommes pas un casseur de prix et nous ne voulons pas l&rsquo;\u00eatre\u00a0\u00bb, r\u00e9pond Stijn Martens, fondateur de Hopr. \u00ab\u00a0Nous nous effor\u00e7ons de mettre en place un mod\u00e8le \u00e9conomique durable et rentable. Pour l&rsquo;instant, nous nous approvisionnons aupr\u00e8s d&rsquo;un grossiste. D\u00e8s que nous y ach\u00e8terons de plus grandes quantit\u00e9s ou que nous commencerons \u00e0 acheter nous-m\u00eames, nous pourrons convenir de meilleurs prix et marges, ce qui profitera \u00e9galement \u00e0 nos clients. En ce qui concerne l&rsquo;assortiment, nous sommes tr\u00e8s heureux que Test-Achats dise que nous avons un assortiment vari\u00e9. L&rsquo;intention \u00e9tait en effet de commencer par une gamme compacte mais compl\u00e8te. En outre, l&rsquo;assortiment sera actualis\u00e9 et compl\u00e9t\u00e9 tous les mois. Nous demandons aussi explicitement \u00e0 nos clients ce qui pourrait encore leur manquer. Les points de travail seront \u00e9galement abord\u00e9s dans les prochains jours. La fonctionnalit\u00e9 permettant d&rsquo;ajouter en une seule fois tous les ingr\u00e9dients d&rsquo;une recette \u00e0 son panier a d\u00e9j\u00e0 \u00e9t\u00e9 r\u00e9solue.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le premier \u00ab\u00a0pure player\u00a0\u00bb belge ne semble pas viser les consommateurs attentifs aux prix\u00a0: les courses seront beaucoup plus ch\u00e8res chez\u00a0Hopr que dans les autres supermarch\u00e9s proposant la livraison \u00e0 domicile, affirme Test-Achats. \u00a0 \u00c9carts sensibles Apr\u00e8s une p\u00e9riode d\u2019essai de deux semaines, Hopr\u00a0a \u00e9t\u00e9 mis en ligne lundi dernier pour les habitants de Hasselt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Le supermarch\u00e9 en ligne Hopr est beaucoup plus cher que Delhaize et Carrefour \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Selon Test-Achats, les courses seront beaucoup plus ch\u00e8res chez Hopr que dans les autres supermarch\u00e9s proposant la livraison \u00e0 domicile.\" \/>\n<meta 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