{"id":48532,"date":"2021-05-06T11:50:34","date_gmt":"2021-05-06T11:50:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/barn-ouvre-son-sixieme-marche-bio-a-uccle-2\/"},"modified":"2021-05-06T11:50:34","modified_gmt":"2021-05-06T11:50:34","slug":"barn-ouvre-son-sixieme-marche-bio-a-uccle-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/barn-ouvre-son-sixieme-marche-bio-a-uccle-2\/","title":{"rendered":"The Barn ouvre son sixi\u00e8me march\u00e9 bio \u00e0 Uccle"},"content":{"rendered":"<p><strong>The Barn<\/strong> poursuit sa croissance : la sixi\u00e8me succursale ouvrira \u00e0 Uccle fin ao\u00fbt. La\u00a0cha\u00eene de march\u00e9s\u00a0bio mise \u00e9galement activement sur la transparence.\u00a0<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab\u00a0C\u2019est maintenant qu&rsquo;il faut le faire\u00a0\u00bb<\/h2>\n<p>\u00c0 la fin du mois d&rsquo;ao\u00fbt, The Barn, fond\u00e9e en 2017, ouvrira son sixi\u00e8me magasin. La formule de march\u00e9s int\u00e9rieurs de produits frais <a href=\"https:\/\/trends.levif.be\/economie\/entreprises\/the-barn-ouvrira-un-sixieme-marche-couvert-bio-a-uccle-cet-ete\/article-normal-1421917.html\" target=\"_blank\" rel=\"noopener\">ouvrira un nouveau local au 166 rue Vanderkindere<\/a>, \u00e0 Uccle. Ironiquement, la cha\u00eene qui promeut des aliments biologiques de la cha\u00eene d\u2019approvisionnement courte s&rsquo;installera dans les anciens locaux du discounter <strong>Aldi<\/strong> . Les travaux ont commenc\u00e9 et la cha\u00eene est d\u00e9j\u00e0 \u00e0 la recherche d&rsquo;au moins quinze employ\u00e9s.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0Uccle est une commune assez grande et notre analyse du march\u00e9 a montr\u00e9 que l&rsquo;offre est encore peu abondante\u00a0\u00bb, indique le co-fondateur, Julien de Brouwer, en confirmant l\u2019annonce de Trends \u00e0 notre r\u00e9daction. La cha\u00eene en pleine croissance entrevoit \u00e9galement un grand potentiel ailleurs \u00e0 Bruxelles : \u00ab\u00a0C\u2019est maintenant qu&rsquo;il faut le faire, parce que c\u2019est maintenant qu\u2019il y a de la place. Dans quelques ann\u00e9es, ce sera trop tard. \u00bb C&rsquo;est pourquoi le groupe se concentre activement sur la capitale pour l\u2019instant.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Des vues sur le sud<\/h2>\n<p>\u00ab\u00a0Nous connaissons le march\u00e9 et en sommes pleinement convaincus\u00a0\u00bb, d\u00e9clare le duo, qui vit \u00e0 Bruxelles depuis plus de dix ans. M\u00eame si le magasin d&rsquo;Anvers ait r\u00e9alis\u00e9 de belles performances ces derniers temps : \u00ab\u00a0The Barn y joue plut\u00f4t un r\u00f4le pionnier. Les ventes ont mis plus longtemps \u00e0 d\u00e9marrer, mais d\u00e9sormais nous sommes lanc\u00e9s.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Combien de magasins suppl\u00e9mentaires pourraient \u00eatre envisag\u00e9s ? \u00ab\u00a0Nous pouvons difficilement donner un chiffre, mais il y a certainement encore quelques quartiers pr\u00e9sentant des opportunit\u00e9s. Nous nous penchons maintenant sur le sud, comme Anderlecht. Mais tout d\u00e9pend des emplacements que nous trouvons : les propri\u00e9t\u00e9s de 1.000 m\u00b2 sont tr\u00e8s rares, donc tout emplacement disponible m\u00e9rite d&rsquo;\u00eatre \u00e9tudi\u00e9.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<h2>Transparence 2.0<\/h2>\n<p>En attendant, The Barn d\u00e9ploie beaucoup d\u2019efforts en interne pour arriver \u00e0 une transparence totale. Les clients de la cha\u00eene bio veulent tout savoir de l&rsquo;origine des produits qu&rsquo;ils ach\u00e8tent : \u00ab\u00a0Les clients veulent savoir d&rsquo;o\u00f9 viennent les noix de p\u00e9can dans notre granola\u00a0\u00bb, observe Julien de Brouwer. \u00ab\u00a0L&rsquo;objectif est donc que, bient\u00f4t, les 400 produits de notre gamme aient tous leur propre histoire \u00e0 raconter.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>L&rsquo;\u00e9quipe travaille \u00e0 la cartographie des produits, tant sur le plan nutritionnel que sur celui de l&rsquo;origine. Cette base de donn\u00e9es devrait ensuite \u00eatre partag\u00e9e avec les clients d\u00e8s que possible. \u00ab\u00a0D\u00e8s le d\u00e9but, nos clients connaissent l\u2019envers du d\u00e9cor : chaque magasin soutient un agriculteur local en tant que partenaire r\u00e9gulier et nous parlons toujours de l&rsquo;agriculteur derri\u00e8re le produit. Mais, aujourd&rsquo;hui, nous voulons aller encore plus loin, une transparence 2.0 en quelque sorte. Nous devons rester coh\u00e9rents dans tout ce que nous faisons, sinon \u00e7a n\u2019a pas de sens. \u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Cet \u00e9t\u00e9, le personnel de The Barn travaillera \u00e0 nouveau aux c\u00f4t\u00e9s des horticulteurs et des agriculteurs pendant un moins, en les aidant gratuitement pendant les mois les plus charg\u00e9s. \u00ab\u00a0De cette fa\u00e7on, nous renfor\u00e7ons encore plus le lien avec nos fournisseurs, et avec nos produits. Si vous avez travaill\u00e9 sur le terrain, vous approche de vente sera diff\u00e9rente. L&rsquo;enthousiasme est fantastique et notre mod\u00e8le porte vraiment ses fruits. Nous avons surmont\u00e9 la crise du coronavirus gr\u00e2ce \u00e0 notre grande proximit\u00e9 avec nos fournisseurs, et la qualit\u00e9 est plus que jamais au rendez-vous.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Barn poursuit sa croissance : la sixi\u00e8me succursale ouvrira \u00e0 Uccle fin ao\u00fbt. La\u00a0cha\u00eene de march\u00e9s\u00a0bio mise \u00e9galement activement sur la transparence.\u00a0 \u00a0 \u00ab\u00a0C\u2019est maintenant qu&rsquo;il faut le faire\u00a0\u00bb \u00c0 la fin du mois d&rsquo;ao\u00fbt, The Barn, fond\u00e9e en 2017, ouvrira son sixi\u00e8me magasin. La formule de march\u00e9s int\u00e9rieurs de produits frais ouvrira un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Barn ouvre son sixi\u00e8me march\u00e9 bio \u00e0 Uccle - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene bruxelloise de magasins bio The Barn poursuit sa croissance : la sixi\u00e8me succursale ouvrira \u00e0 Uccle fin ao\u00fbt. 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