{"id":48652,"date":"2021-05-11T11:02:21","date_gmt":"2021-05-11T11:02:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/hema-une-nouvelle-equipe-pour-sattaquer-aux-consequences-de-la-pandemie\/"},"modified":"2021-05-11T11:02:21","modified_gmt":"2021-05-11T11:02:21","slug":"hema-une-nouvelle-equipe-pour-sattaquer-aux-consequences-de-la-pandemie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/hema-une-nouvelle-equipe-pour-sattaquer-aux-consequences-de-la-pandemie\/","title":{"rendered":"Hema : une nouvelle \u00e9quipe pour s\u2019attaquer aux cons\u00e9quences de la pand\u00e9mie"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Hema\u00a0<\/strong>a enregistr\u00e9 une perte de 214,8 millions d\u2019euros l\u2019ann\u00e9e derni\u00e8re, alors que le chiffre d\u2019affaires est \u00e9galement en baisse. En cause\u00a0: le coronavirus, bien que la saga li\u00e9e aux prises de contr\u00f4le n\u2019y soit pas \u00e9trang\u00e8re non plus. Une nouvelle \u00e9quipe de gestion est d\u00e9sormais en place.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Recapitalisation et pand\u00e9mie<\/span><\/h2>\n<p><span style=\"background-color:white\">L\u2019ann\u00e9e 2020 a \u00e9t\u00e9 particuli\u00e8rement agit\u00e9e pour Hema. \u00c0 la crise sanitaire s\u2019est ajout\u00e9e <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/hema-eigenaar-marcel-boekhoorn-vertrekt-met-%E2%80%9Cwrang%E2%80%9D-gevoel\" target=\"_blank\" rel=\"noopener\">la mise \u00e0 l\u2019\u00e9cart de son propri\u00e9taire Marcel Boekhoorn par les cr\u00e9anciers<\/a>\u00a0et une difficile bataille pour le rachat de l\u2019ic\u00f4ne n\u00e9erlandaise. Finalement, la cha\u00eene\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/hema-est-%C2%AB-r%C3%A9serv%C3%A9-%C2%BB-aux-propri%C3%A9taires-de-parcom-et-de-jumbo\" target=\"_blank\" rel=\"noopener\">se retrouve entre les mains du groupe d\u2019investisseurs<\/a>\u00a0Parcom et des propri\u00e9taires de Jumbo, la famille Van Eerd \u2013 mais ce sauvetage a un prix.<\/span><\/p>\n<p><span style=\"background-color:white\">Apr\u00e8s l\u2019op\u00e9ration d\u2019assainissement,\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/la-voie-est-libre-pour-la-vente-et-l%E2%80%99assainissement-de-la-dette-d%E2%80%99hema\" target=\"_top\" rel=\"noopener\">la dette obligataire a \u00e9t\u00e9 r\u00e9duite de moiti\u00e9<\/a>\u00a0\u00e0 300 millions d\u2019euros. Les charges d\u2019int\u00e9r\u00eat annuelles ont \u00e9galement \u00e9t\u00e9 r\u00e9duites de 80% \u00e0 environ 10 millions d\u2019euros par an. Depuis, les nouveaux propri\u00e9taires ont encore r\u00e9duit la dette \u00e0 200 millions d\u2019euros. En raison des frais de recapitalisation et de financement \u2013 et bien s\u00fbr de la pand\u00e9mie \u2013, Hema a cl\u00f4tur\u00e9 l\u2019ann\u00e9e sur une perte nette de 214,8 millions d\u2019euros. Si l\u2019on exclut les r\u00e9ductions de valeur non r\u00e9currentes, le r\u00e9sultat net reste n\u00e9gatif\u00a0: -149,6 millions d\u2019euros.<\/span><\/p>\n<p><span style=\"background-color:white\">Le chiffre d\u2019affaires a \u00e9galement chut\u00e9 de 15,5% l\u2019an dernier, ce qui est enti\u00e8rement imputable au coronavirus. Pourtant, \u00ab\u00a0la strat\u00e9gie multicanal, une expansion substantielle de la capacit\u00e9 logistique et l\u2019utilisation des magasins comme entrep\u00f4ts locaux selon le mod\u00e8le <em>ship-from-store<\/em>\u00a0\u00bb ont permis de doubler les ventes en ligne, a d\u00e9clar\u00e9 la soci\u00e9t\u00e9. Le mod\u00e8le de partenariat d\u2019Hema s\u2019est entre-temps \u00e9largi\u00a0: les articles de la cha\u00eene sont d\u00e9sormais pr\u00e9sents dans 662 supermarch\u00e9s Jumbo, Franprix et G\u00e9ant\/Casino (en France).<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Nouveau d\u00e9part pour Hema<\/span><\/h2>\n<p><span style=\"background-color:white\">Apr\u00e8s ce qu\u2019Hema qualifie elle-m\u00eame d\u2019\u00ab\u00a0une des ann\u00e9es les plus difficiles de son histoire\u00a0\u00bb, une nouvelle \u00e9quipe de direction est en place depuis le 1er juin. La nouvelle CEO Saskia Egas Reparaz \u2013 qui remplace le CEO historique Tjeerd Jegen \u2013 pourra compter sur une \u00e9quipe de six personnes\u00a0: Wilma Veldman (Chief Product Officer), Bas Verheijen (Chief Customer Officer), Machiel Lagerweij (Chief Operating Officer) et Pieter Heij (Chief Technology Officer) font leur arriv\u00e9e chez Hema, m\u00eame si Wilma Veldman et Machiel Lagerweij y avaient d\u00e9j\u00e0 travaill\u00e9 par le pass\u00e9. Nadine Beister et Joost de Beijer continueront \u00e0 assumer leurs fonctions de Chief People Officer et Chief Financial Officer.<\/span><\/p>\n<p><span style=\"background-color:white\">Hema dit laisser d\u00e9finitivement derri\u00e8re elle \u00ab\u00a0les difficult\u00e9s financi\u00e8res de ces derni\u00e8res ann\u00e9es\u00a0\u00bb et cela se voit d\u00e9j\u00e0 dans les premiers r\u00e9sultats depuis la r\u00e9ouverture des magasins aux Pays-Bas le 28 avril. Le nombre de visiteurs est encore r\u00e9duit, mais les r\u00e9sultats seraient d\u00e9j\u00e0 meilleurs que durant la m\u00eame p\u00e9riode en 2019, avant la crise sanitaire<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hema\u00a0a enregistr\u00e9 une perte de 214,8 millions d\u2019euros l\u2019ann\u00e9e derni\u00e8re, alors que le chiffre d\u2019affaires est \u00e9galement en baisse. En cause\u00a0: le coronavirus, bien que la saga li\u00e9e aux prises de contr\u00f4le n\u2019y soit pas \u00e9trang\u00e8re non plus. Une nouvelle \u00e9quipe de gestion est d\u00e9sormais en place. \u00a0 Recapitalisation et pand\u00e9mie L\u2019ann\u00e9e 2020 a \u00e9t\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema : une nouvelle \u00e9quipe pour s\u2019attaquer aux cons\u00e9quences de la pand\u00e9mie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Hema a enregistr\u00e9 une perte de 214,8 millions d\u2019euros l\u2019ann\u00e9e derni\u00e8re, alors que le chiffre d\u2019affaires est \u00e9galement en baisse. 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